Writing A F***ing Interesting Press Release

Stiff Industry Competition

I've been on the mailing list and getting the newsletter put out by AdultChamber.com for a long time. I'm not an adult webmaster, but I have had one client with a site that wrote reviews of adult pay sites. I treated it like a regular project except that during the keyword research I was keeping all the things I would normally delete and deleting many of the things I would normally keep! I'm sure I cannot compete with other SEOs that work on adult sites, but the results of that one project were satisfying with the client seeing the same kind of traffic increase as other clients do. I think not going after "top rankings" is an advantage in the adult web site industry just as it is in others in terms of cost-effectiveness and stress.

 

Adult Chamber is a Webmaster Commerce and Resource Center for, you guessed it, webmasters that have adult sites. The newsletter is very professional, and despite the topic I saw only a couple of ads that I would consider x-rated. That's not what the newsletter is about.

 

Adult Chamber's whole deal is to help adult webmasters with all the issues that are of concern to their industry, finding good affiliate programs, restricting access by minors, fighting fraud, and of course, getting traffic to their sites. I signed up for the newsletter because it had a lot of good information and much of it applies to non-adult webmasters too, and some cannot be easily found elsewhere.

 

Free Press Release Distribution

What got me writing on this subject is that I got an extra email from them today and in that email was information about their free press release distribution service. Of course, many of you with tame sites may not want to take advantage of this, but if you are sending out press releases or are considering doing so, you may be interested in their approach. They have published a short guide to putting out effective press releases. I've read a number of these kind of guides and articles, but this one is unlike any other that I've seen.

 

http://www.adultchamber.com/members/advice-junepressaebn.htm

 

If you are not a sailor or easily offended, you may not appreciate the advice that is offered, but if your skin is a little thicker then you may even find it amusing as I did. Amusing and educational.

 

Free Sticky Content

They also offer free content for webmasters as well, and this is a selection of RSS feeds you can add to your site. Most of these are on adult topics.

http://www.adultchamber.com/rss.htm

 

(hris

Real estate reporter wins Best Business News story on problems caused by Traffic-Power.com ("Traffic Power creates gridlock")

BUSINESS Press wins awards
Las Vegas Business Press - Las Vegas,NV,USA ... Kevin Capp took second place in this category with his story on the problems caused by Las Vegas-based search engine optimizer, Traffic-Power.com ("Traffic Power creates gridlock")
http://www.lvbusinesspress.com/articles/2005/09/29/news/news07.txt

 

[ Comment: I love this, "Traffic Power creates gridlock". (hris ]

TECHDIRT:TRAFFIC Power Discovers The Magic Of The Streisand Effect

TECHDIRT:TRAFFIC Power Discovers The Magic Of The Streisand Effect
Last month, we wrote about how Traffic Power, the search engine ... So,  congratulations to Traffic Power for figuring out how to use the Streisand Effect to ...
http://www.techdirt.com/articles/20050922/115249_F.shtml

 

[ Comment: This is a nice third-party commentary on the situation. But firms like TrafficPower/1P.com are unlikely to learn from their mistakes or the advice from others. Look for them to go into hiding and re-emerge again like some nasty insect with a new name and look, ready to infest the SEO world yet again... (hris ]

 

SEARCH Engine Placement Lawsuit May Chill Free Speech
E-Commerce Times - USA ... ago. Blogger Aaron Wall, whose blog, SEOBook.com, is a popular destination for those in the search-engine optimization industry. ...
http://www.ecommercetimes.com/story/ilSZ2M7BstRMOq/
Search-Engine-Placement-Lawsuit-May-Chill-Free-Speech.xhtml

 

SEARCH Engine Journal Editors and Columnists
Search Engine Journal - USA ... Aaron Wall, Search Marketing / SEO Coverage and Rants - Aaron Wall is one of the most vocal search engine marketers in the business and he has channeled his ...
http://www.searchenginejournal.com/index.php?p=2269

 

TRAFFIC Power Lawsuit Update : SEO Book.com
The Traffic Power vs SEO Book.com lawsuit was moved to federal court.
http://www.seobook.com/archives/001180.shtml

 

WSJ Dissects Traffic Power Complaints & Search Engine Bans
The story further dives into Traffic Power having an "army" of ... Visit the  Traffic Power Files Suit Against SEO Book thread in our Search Engine Watch ...
http://blog.searchenginewatch.com/blog/050922-075345

 

WSJ.COM - Blogger Faces Lawsuit Over Comments Posted by Readers
Traffic-Power.com sued Aaron Wall, who maintains a blog on search engine  optimization -- tactics companies use to get themselves to appear higher in searches ...
online.wsj.com/public/article/0,,SB112541909221726743-_vX2Y
pePQV7AOIl2Jeebz4FAfS4_20060831,00.html?mod=tff_main_tff_top

Pixelbay.Org Breaks All the Rules With Microscopic Ads

Pixelbay.Org Breaks All the Rules With Microscopic Ads

Clearwater, FL, (PRWEB) September 28, 2005 -- PixelBay.org, a non-traditional advertising site, which creates internet traffic through the use of the world’s smallest ads, generated a startling amount of consumer interest as throngs of online visitors surged to its site in just the first 24 hours of its operation. Thousands of visitors streamed to www.pixelbay.org after learning about the quirky little ads displayed on the homepage. The site was officially launched on Tuesday, September 27.

Advertiser reaction was just as strong upon learning about how Pixelbay.org intended to draw consumer interest. Within hours of first hearing of Pixelbay’s unique strategy, dozens of companies were scrambling to confirm ad placement on the site. Pixelbay is banking on its relationships with blogs across the world to get its message out about the world’s smallest ad. The story line is simple—world’s smallest ad versus traditional media giants, a true David and Goliath story.

In Touch Media Group, Inc (ITOU—OTCBB), a leading supplier of online marketing services, developed the web site in response to the shift in the internet viewing habits of the public at large. Bob Cefail, Chairman of ITMG, feels that advertising has to change with the times. “I believe we should follow the lead of many bloggers who are attracting viewers through creative and contrarian web site content”, states Cefail. “Advertisers must develop unique ways to compel visitors to come to their sites. This is why I created the world’s smallest ad and am working with the alternative media, such as the blogosphere, to push the word out”. Cefail feels that consumer generated media, led by bloggers, are at the forefront of many internet trends.

The micro-ad design seemingly runs afoul of all accepted laws of advertising. Instead of overpowering consumers with imagery and message the little pixel ads, measuring less than a quarter inch by a quarter inch, attract attention because of their tiny stature. “Advertising in general has gotten far too serious”, warns Cefail. “Advertisers should just lighten up and have some fun with a pixel ad. We even developed a cool mascot we call Mr. Pix, who you can find on the PixelBay homepage”. This playful attitude regarding advertising is what Cefail feels is the difference between In Touch Media Group and its more traditional industry counterparts.

Businesses can advertise on the PixelBay homepage by buying at least one 10x10 pixel block for US $100, which they can use to display an ad or logo, together with a link to their own site. Pixel ads on the site have included a web site promoting an online fantasy game that is a cross between the stock market and a poker game, currency trading software providers, home owner services sites, blogs, and various small businesses.

Pixelbay is just the beginning of In Touch Media’s diminutive ad efforts, pun intended. The company intends to develop other micro-ad sites based on input from individuals involved in the massive multiplayer gaming field. ITOU will be focusing on the needs of internet users ages 18-29 who spend a significant amount of time online. “We have a lot to learn from this generation that lives, breaths and eats technology and all things internet”, concludes Cefail.

For more information and media inquiries please contact:

Bob Cefail
Chairman, Intouch Media Group, Inc.
(727) 465 0925


About In Touch Media Group

In Touch Media Group (ITOU.OB) is an online marketing and PR firm which specializes in generating website visitors, and customers for its business clients using a combination of effective systems, including search engine advertising, publicity, and other marketing services. The company employs online market research to dramatically increase the effectiveness of search engine advertising, targeted publicity, and strategically placed website advertising.

This announcement contains “forward-looking statements.” Words such as “anticipate”, “believe”, “estimate”, “expect” and other similar expressions as they relate to the Company and its management are intended to identify such forward-looking statements. Although the Company and its management believe that the statements contained in this announcement are reasonable, it can give no assurances that such statements will prove correct. Factors that could affect the occurrence of events or results discussed herein are included with those mentioned in the Company's filings with the Securities and Exchange Commission.

Contact:
Bob Cefail
Chairman
In Touch Media Group, Inc.

# # #

Press Contact: Robert Cefail
Company Name: Data Resource Consulting
Email: bob@drcinc.us
Phone: 7274650925
Website: www.pixelbay.org

[ Yeah, lighten up and pay these guys some money...! Too bad they don't really sell single pixel ads. If they did I would have bought a few. If anyone would like some ads like this on a site that has some PR, would like to pay much less, and get traffic NOW please contact us. We'd LOVE to take your money and will take much less of it...! (hris ]

I-Search Newsletter finally lives again as SearchReturn (Get it? Search-Return...!)

The old I-Search newsletter was the best moderated, best edited, and the best attended search marketing newsletter/discussion list that I had ever seen. LED Digest is of the same quality, but the topics covered are not as focused as I-Search was.

If all the old gang once again participates I am sure SearchReturn will quickly gain the same level of respect and surpass the volume of subscribers of I-Search.

You've only missed one issue as of today, so go to http://www.searchreturn.com/ and subscribe today. If you are interested in search engine marketing and the best discussions with useful information, this will be the place.

From the site:

"Achieve better search engine rankings. Increase your search engine indexing and enjoy super targeted users. Learn what it takes to convert search users. Discover source code samples. Improve your search. Search engine information, actionable tips, expert advice, and publishing services by site owner Detlev Johnson."

(hris

How to Survive the Dark Side of Search Engine Optimization

How to Survive the Dark Side of Search Engine Optimization

New search engine optimization guide helps Website marketers learn how navigate the SEO industry’s underbelly – scams, unethical techniques and more. CLEVELAND, Ohio (PRWEB) September 27, 2005 -– A new search engine optimization guide will shed light on the industry's dark side - everything from money back guarantees and duplicate content to keyword stuffing and cloaking. "Taming the SEO Beast: Tips, Traps and Trends," a free guide from Cleveland, Ohio-based Fathom SEO, will offer marketers insights about controversial techniques and services that can wound profitability. The guide covering so-called “black-hat” and “white-hat” techniques will be available Oct. 10th. Before hiring an SEO consultant, register for your copy at: http://www.fathomseo.com/forms/seotips.asp "If you don't want to get banned by Google or other search engines, take these tips to heart," said Michael Murray, Fathom SEO's vice president. "Unfortunately, business owners are too naïve about the search engine optimization industry." The guide also includes a series of tips and tools any Web site marketer can use to help drive traffic while staying on the safe side of the SEO ethics boundary. Murray is available to discuss the guide, search engine marketing tactics and related trends. He can be reached at 216.861.5951 ext. 111. Fathom SEO is a market-leading firm dedicated to Search Engine Marketing (SEM), with an emphasis on natural Search Engine Optimization (SEO). As an SEO firm, fathom SEO provides pay-per-click (PPC) bid management, link building, web analytics, custom web site development and permission-based marketing services. Clients include Eaton Corporation, The Cleveland Clinic, Little Tikes, Sauder, Bissell, Darice and FedEx Custom Critical. Fathom SEO developed as a division of Fathom IT Solutions, also based in Cleveland. Since its start in 1986, Fathom IT has been in the forefront of applying state-of-the-art interactive business technologies to solve client problems. Fathom SEO has seasoned and knowledgeable SEO consultants with diverse skills. Visit us at www.fathomseo.com or call 216.861.5951 or 866.RANK.YOU (726.5968). Contact: Michael Murray Fathom SEO (216) 861-5951 ext. 111

Mortgage Originators are Gravitating Towards MortgageDirectMail

 

Mortgage Originators are Gravitating Towards MortgageDirectMail.
ArriveNet (press release) - Castle Rock,CO,USA
(PRWEB) July 23, 2005 -- MortgageDirectMail.com announces it will make The Greatest Mortgage Direct Mail Campaign in the World available to all mortgage ...

12 Information Offers That Generate Leads With BTB Direct Mail
DM News - New York,NY,USA
... For that reason, as a BTB marketer, you usually expect your direct mail marketing to generate a lead, not close a sale. But you have a problem. ...

Tarrant working on effort in memory of former Wichita ad exec
Wichita Business Journal - Wichita,KS,USA
Wichita businessman Johnny Tarrant, author of a book on the direct mail business, will be donating all the proceeds from an upcoming book sale to The ALS ...

A ‘Radical' Approach for BTB Selling
DM News - New York,NY,USA
... between business-to-business selling and consumer selling, at least from the standpoint of creating offers, writing copy and designing ads and direct mail.". ...

Comperemedia: Financial Cross-Selling DM on Upswing
DM News - New York,NY,USA
Chase tops the top five cross-selling direct mail list for both mortgage and banking product categories. The other top mortgage ...

Böwe Bell + Howell sells 20 high-speed inserters to Direct Group
dBusinessNews Chicago (press release) - Chicago,IL,USA
Chicago - Direct Group (DG), a leading provider in the premium high-volume, time-sensitive segment of the direct mail industry, has purchased 20 new Böwe Bell ...

For Charity, Flexible Inbound Service Computes
DM News - New York,NY,USA
... a New York nonprofit that sells refurbished computers to low-income families at a deep discount, is expanding into two new markets using direct mail and the ...

Dear Marketing: An Open Letter From Your Customer
MarketingProfs.com (subscription) - Los Angeles,CA,USA
... quickly turn into a not-so-subtle pleas for a donation, or an invitation to request more "product information" (also known as direct mail and advertising). ...

Battling life's little frustrations
CNN/Money - USA
... back the empty pre-paid envelope. You can also remove your name from direct mail marketers. Register online at www.dmaconsumer.org ...

Harte-Hanks Reports Second Quarter EPS Up 17% to $0.34 with ...
Business Wire (press release) - San Francisco,CA,USA
... Harte-Hanks won a three-year contract to provide creative design, direct mail, strategic direction, and analytic insight in support of new vehicle launches ...

Commentary: For one final buck, marketers promise not to hound the ...
Palm Beach Post - Palm Beach,FL,USA
... It'll cost somebody a dollar to keep you from getting e-mails, phone calls, and direct mail pitches from marketers once you have become the ultimate cold call. ...

First American Printing celebrates expansion
American Printer Magazine - Chicago,IL,USA
First American Printing and Direct Mail recently celebrated the one-year anniversary of an acquisition and resulting expansion with the grand opening of its ...

Great marketing professionals seeking jobs as of 07/27/05
MarketingSherpa.com (subscription) - Portsmouth,RI,USA
... 6 years experience producing results as an Art Director for clients by any means necessary including email and direct mail campaigns with unmatched ROI and ...

HoldenArt, Inc. Announces the Sale of its Patent # 6,783,063 "Technique for Addressing and Tracking in a Delivery System"

 HoldenArt, Inc. Announces the Sale of its Patent # 6,783,063 "Technique for Addressing and Tracking in a Delivery System"

HoldenArt, Inc. has decided to sell it’s potentially revolutionary mail related patent. The patent, with 34 claims, promises to add security, privacy, and cure mail-forwarding woes. The patent is on the auction block at eBay, scheduled to close September 30th.

Durango, CO (PRWEB) September 23, 2005 –- The patent involves replacing the traditional address with a single line "Virtual Address." Currently, an optical reader reads a standard address on the envelope at the post office and indexes the corresponding barcode. The barcode is printed on the envelope and is used for sorting and delivery.

The invention allows people to have a permanent "Virtual Address". The VA would be scanned and the corresponding barcode would still be used for sorting and delivery. One’s standard street address can be updated from cyberspace when they move. People can sign-up for a “Virtual Address” voluntarily. The "Virtual Address" would be used to send someone something no matter where they live.

The "Virtual Address" could be (or look similar to) an email address and could easily be spoken and communicated. For example, “JaneBDoe+2345” could be all the information needed to mail something to Jane Doe, wherever she lived.

In addition, the patent allows for a password to be added to the Virtual Address. The password provides some level of security and screening.

“I believe everyone has had an issue with mail-forwarding. You can receive e-mail wherever you go, this would allow you to receive snail-mail, seamlessly, when you move or are away for a period of time,” said HoldenArt, Inc.’s CEO William Holden.

To view the patent visit www.uspto.gov (Pat No. 6,783,063)

 

William Holden

HOLDENART, INC.

Visit Our Site

970-247-9400

$1 Gets Deceased Relatives Off Marketing Lists

 

$1 Gets Deceased Relatives Off Marketing Lists
KOIN.com - Portland,OR,USA
... The nation's largest direct marketing group has set up a registry to remove the names of dead people from its phone, e-mail and direct-mail lists -- for a $1 ... 

 

Direct mail goes online Firm's e-mailed newsletters are new way to ...
Kansas.com - KS,USA
... better final rate. That's much better than direct mail, which typically has a 1 percent open rate, Kimsey said. "This allows clients ...

Local Businessman Donates Book Sales to Charity
ArriveNet (press release) - Castle Rock,CO,USA
WICHITA, Kan., July 22, 2005 (PRIMEZONE) -- Johnny Tarrant, author of "The Book on Direct Mail: How to Make It Work," will be donating 100 percent of book ...

Time Lending California Inc. Announces Intent to Acquire ...
Forbes - USA
... completed. Time Lending is engaged in direct mail marketing for mortgage companies with its (dba) "Signature Marketing" Division. ...

Is Your Marketing Hitting the Right Targets?
CableFAX's CableWORLD - New York,NY,USA
... But he concedes it's an obvious opportunity. Cox Arizona soon will test direct mail pieces that will speak specifically to seniors. ...

Financial Institutions Hit Revenue Pay Day with Cross-Selling ...
Business Wire (press release) - San Francisco,CA,USA
... According to Comperemedia, a subsidiary of Mintel International that monitors direct mail activity, mail volumes have increased significantly in the financial ...

Group's registry targets deceased
Washington Times - Washington,DC,USA
... The nation's largest direct-marketing group set up a registry this week to remove dead people from telemarketing, e-mail and direct-mail lists -- for a price. ...

Four-way accord's good news for bulk mailers

 

Four-way accord's good news for bulk mailers
Guernsey Weekly Press - Vale,Guernsey,UK
by Mark Oliphant. A NEW agreement has been reached that should safeguard the island's bulk mail industry. Guernsey Bulk Mail Association ... 

 

IWCO Direct Acquires Fala Direct Marketing, Inc.
Yahoo News (press release) - USA
... In the past 12 months, IWCO Direct significantly expanded capacity in its Minnesota facilities and established a high-speed mail processing technology center ...

ID Systems Improves Location Tracking for Mobile Assets
Yahoo News (press release) - USA
... For applications that require combined indoor-outdoor location tracking, such as airport vehicle security and mail processing/distribution, the Wireless Asset ...

Marketers Take Their Tech Medicine at Authentication Summit
ClickZ News - New York,NY,USA
... In six to nine months, he added, major mailbox providers will be making decisions about e-mail processing that will affect marketers' ROI. ...

Newest Technologies for High-Impact Direct Marketing Showcased by ...
Emediawire (press release) - Ferndale,WA,USA
... analysis, creative development and production, database and program management, internet services, offset and digital printing, mail processing and fulfillment ...

Learn about process bulk mail goes through
Acton-The Beacon - Concord,MA,USA
The Central Massachusetts Postal Customer Council will hold a Bulk Mail Acceptance Education Day (two sessions) between 8:30 and 11:30 am and noon and 3 pm ...  

Hey, that's not my water bill ... Or is it? City of Geneva sends ...
Finger Lakes Times - Geneva,NY,USA
... 1 to Aug. 15, she added. The snafu, Clark said, was caused by Unimail -- a Rochester-based company that specializes in mass mail processing. ... 

 

Off the Web and onto the Trade Show Floor

Off the Web and onto the Trade Show Floor

 

I was just looking over the agenda for the upcoming Medical Design and Manufacturing trade show that will be held here in Minneapolis, Minnesota in November and I noticed something quite interesting:

 

 

Find It! No matter how specific your request, find what you need on the show floor using our new "Find It!" search terminals.

 

For your convenience, there are Find It! Search Stations (powered by Google) located throughout the show floor. Find exactly what you're looking for at MD&M Minneapolis — search by any term, such as product keyword, supplier location, or company name. Print out a list of exhibitors with booth numbers that match your inquiry in any of the co-located shows. No matter how specific your request, find the suppliers you need at MD&M Minneapolis.

 

 

I know that Google had been making hardware search products for quite some time, but they seemed quite expensive and limited in scope to searching corporate databases and file systems. This is the first time I had heard of them having something that would have more widespread exposure in the "real world".

 

I'll check them out when I attend the show and report back if it seems interesting.

 

(hris

Mail-Processing Machinery Maker's New Operation in Durham, NC ...

 

Mail-Processing Machinery Maker's New Operation in Durham, NC ...
RedNova.com - Dallas,TX,USA
... Howell's North American headquarters, Durham is the design, manufacturing and customer service base for several types of the firm's mail processing products. ...

Postal education day
Danvers Herald - Beverly,MA,USA
... nonprofit mailers are being invited to the event, which will feature two sessions -- 8:30-11:30 am and noon to 3 pm Tours of the mail processing facility and ...  

Last-minute campaigning for Tuesday's referendum
Lake Country Reporter - Waupaca,WI,USA
... The postcards bear a New Berlin bulk-mail permit that Zahorik said belongs to a contributor to the campaign. He declined to identify that contributor. ...

ADVO Declares Quarterly Dividend
Business Wire (press release) - San Francisco,CA,USA
... These have helped lead to the successful and safe recovery of 137 missing children. ADVO has 25 mail processing facilities and 33 sales offices nationwide. ...

UNO e-mail introduces new changes
The Gateway - Omaha,NE,USA
... Moreover, the new e-mail will provide users with the ability to manage multiple e-mail messages simultaneously, allowing for more efficient e-mail processing. ...  

Eureka Main Post Office stores mail outside
Times-Standard - Eureka,CA,USA
EUREKA -- A new 40-foot Advanced Spacer Canceling System has created chaos at the Eureka Main Post Office this week, pushing bulk mail storage to the parking ...

Beyond Authentication: Keys to Email Delivery Success
eBCVG - USA
... Sidebar: At Microsoft domains, emailers who do not publish a proper Sender ID record are now going to (a) have their emails placed in the bulk mail folder at ...

Responding to Internet survey offers could be a costly mistake
Hilltop press - Forest Park,OH,USA
... Now, she says, it looks like she's on some sucker list because of all the offers she's receiving. "I get a lot of e-mails in my bulk mail. ...  

Search engines biased toward their own advertisers...?

Since first posting ( 9/14/2005 - Are major search engines going to favor
web sites that carry their ads and hurt those that don't?) about the idea
that some search engines may be favoring sites that carry their own ads,
which was an idea brought to my attention by a site that offers a cloaking
product to hide ad code from search engines, I have been contacted by one
person that has confirmed that it seems like this may be true. They are
going to provide some additional testing and let me know if they can offer
additional evidence.

I'm not going to mention what site this is so that the results of their test
cannot be affected by someone reading about the testing.

If you have seen something like this, either before or after hearing about
it, please let me know so we can increase awareness on this issue.

Thanks,
(hris

"Dream Team'' Panel of eMarketing Experts to Present Latest Trends and Strategies at TechBiz Connection

"Dream Team'' Panel of eMarketing Experts to Present Latest Trends and Strategies at TechBiz Connection IRVINE, Calif.--(BUSINESS WIRE)--Sept. 15, 2005--TechBiz Connection (TBC) will present a "dream team" panel of experts who will teach local businesses the intricacies and nuances of the latest eMarketing strategies on Wednesday, September 21, 2005, from 6-9:30 pm at Connexion by Boeing's headquarters in Irvine. According to Bob Newkirk, TBC director, topics to be covered include: RSS feeds, blogs, online advertising, permission-based e-mail opt-in, newsletters, white papers, spam, affiliate marketing, online research, pay-per-click, search engines, flash video, website interaction, ROI calculator, i-Brochures, metrics and analytics, databases, interactive, eLibrary, webinars, live chat, auto response, online brands, viral eMarketing, and other marketing-related strategies and technologies. The TBC panel of experts will describe how they've put eMarketing to work, what it can mean for today's company, and where it's going tomorrow. TechBiz Connection's "dream team" panel of experts includes: -- Peter Ashworth, CEO, Brilliant Blue, Irvine, a marketing agency specializing in the creation of growth for mid-size corporations. -- Kaiser Yang, Vice President and Managing Director, ePrize, Los Angeles, the largest international interactive promotion agency. -- Beverly Atkins, President, Go Fish Media, Santa Monica, Calif., an interactive media planning and buying agency that places media for clients such as DreamWorks. -- Jeff Green, COO, Experclick, Santa Barbara, Calif., a new auction and profile-based ad network. -- Michael Bonfils, CEO, Hyper InterActive, Irvine, specializes in providing search engine and advertising technology services for ad agencies and Fortune 500 firms. -- Sally Falkow, Principal, Expansion Plus, Valley Village, Calif., creates effective internal and external communication strategies for both large- and medium-sized enterprises. -- Sinan Kanatsiz, CEO, K-COMM, San Clemente, Calif., one of the leading innovators in tapping the new medium of the internet to the marketing and promotional needs of consumer and business-to-business clients. The panel discussion and subsequent question-and-answer session is sponsored by Business Wire, Daly-Swartz Public Relations, iSeminars Int'l, Savvis, Manatt, Phelps & Phillips and Brilliant Blue, with Connexion by Boeing as host sponsor. Admission to the TechBiz Connection event is $25 prepaid and $35 after September 20 and at the door. For further information and to RSVP, visit www.techbizconnection.org or e-mail Jack Bicer at president@techbizconnection.org. TBC is located at 3943 Irvine Blvd. #216, Irvine, CA 92602. TBC was created to support Southern California business and technology professionals, companies and entrepreneurs by providing timely education and networking opportunities. The organization focuses on where technology and business intersect; everything a successful high-tech company would want to do.

Contacts Daly-Swartz PR for TechBiz Connection Jeffrey Swartz, 949-492-0075 jeffreyswartz@dsprel.com Lyris VP to Reexamine Conventional Email Marketing Wisdom at OMMA East; Email Thought Leader Robb Wilson to Present Fresh Views on Boosting Response Rates at New York Event      Online Media, Marketing and Advertising Conference and Expo BERKELEY, Calif.--(BUSINESS WIRE)--Sept. 15, 2005--Lyris(R) Technologies, developer of world-class email marketing software and services, and a subsidiary of J.L. Halsey (OTCBB:JLHY), today announced vice president of deliverability Robb Wilson will lead a workshop at the upcoming Online Media, Marketing and Advertising Conference and Expo to take place in New York City later this month. Titled "The New Delivery Wisdom: How To Reach The Inbox Today," the session will challenge several widely accepted email best practices and lay out a new approach to maximizing inbox delivery and response rates for top-brand email marketing campaigns. The workshop takes place on September 27, 2005, 5:00 p.m. and covers the following additional topics: -- Leading causes of email delivery problems and how to resolve them -- Overlooked methods for ensuring messages are welcomed by customers -- Segmentation strategies that drive customer engagement and response -- The most innovative, effective email marketing strategies in use today Scheduled to take place during the always-lively Advertising Week in New York, Wilson's workshop will be geared specifically toward advertising and marketing professionals, and participants will receive a copy of the August 2005 whitepaper The Opt-In Marketer's Checklist for Inbox Delivery. As one of the true thought leaders in email marketing today, Robb Wilson is vice president of development and deliverability for email marketing solutions pioneer Lyris Technologies, as well as a former vice president of high-profile email marketing solutions agency Quris. In addition to more than 12 years of experience in the development of digital hardware and email software, Wilson has consulted with several major brands to improve email program performance and deliverability. He has served in leadership roles for the Association for Interactive Marketing's Council for Responsible Email, as well as the Email Processing Industry Alliance. About Lyris Technologies Lyris Technologies, a subsidiary of J.L. Halsey Corporation, is a pioneer in the email technology industry. Since 1994, the company has been at the forefront of developing world-class email marketing software and services, as well as high performance anti-spam solutions. Lyris' flagship product, Lyris ListManager, is one of the world's best-selling software solutions for email marketing, while Lyris ListHosting offers the same powerful capabilities in the form of an on-demand web-based service. Contacts Libby Communications David Libby, 510-271-0640 ext. 150 dlibby@libbycommunications.com Rapt to Host Workshop on Advertising Buying Models at MIXX Conference During Advertising Week 2005 in New York; Panel to Feature Industry Leaders from Yahoo!, Think Equity, iVillage      MIXX Conference and Expo SAN FRANCISCO--(BUSINESS WIRE)--Sept. 14, 2005--Rapt Inc., the leading provider of pricing and profitability management software applications and services, today announced that executives from Yahoo!, iVillage and Think Equity will participate in a workshop hosted by Rapt at the MIXX Conference and Expo (http://www.mixx-expo.com/), co-produced by the Interactive Advertising Bureau (IAB) and Adweek Magazines on September 26 & 27 in the Hudson Theater of the Millennium Broadway Hotel in New York City. The workshop will examine the value of different online advertising buying models. The workshop panel, which features Todd Teresi, Yahoo! Vice President of Sales Operations, John Tinker, Think Equity Partner and Senior Media Analyst and Peter Naylor, iVillage Vice President of Sales, will be moderated by Xavier Zang, Rapt Executive Vice President of Field Operations, and will draw on Rapt's expertise and track record of helping industry leaders in the online media and entertainment industry optimize their pricing strategy. "We are excited to have Rapt as a sponsor of what we believe will be the pre-eminent interactive advertising event of the year," said Greg Stuart, President and CEO, IAB. "Rapt panelists represent a cross-section of some of the leading industry innovators and we expect the workshop to be highly educational." "Advertising buying models are top of mind for many industry executives and we are excited to address this critical issue from a pricing perspective," said Xavier Zang, Executive Vice President, Field Operations. "As we continue to further expand our presence in the media and entertainment industry, it is a privilege to be working with IAB and Adweek Magazines on this exciting conference." About Rapt Inc. Rapt Inc. is the leading provider of pricing and profitability management solutions. These solutions help companies achieve and sustain profit and growth objectives through the deployment of intellectual property-rich software and advisory services. Rapt software, based on Rapt's proprietary analytic engine technology, enables companies to optimize and enforce pricing strategies, while Rapt advisory services help companies design and implement best-practice pricing processes across their organizations. Rapt's client base includes Microsoft, HP, Yahoo!, Seagate and Apple. More information about Rapt can be found at www.rapt.com. (C)2005 Rapt Inc. All rights reserved. Rapt and the Rapt logo are registered trademarks of Rapt Inc. All other companies, products and services mentioned herein are the property of their respective owners and should be treated as such. Product or service names mentioned herein are trademarks of their respective owners. 09/05 Contacts Rapt Inc. Dana Sundblad, 415-932-1524 (Media Relations) Russell Notides, 415-932-2706 (Investor Relations) www.rapt.com

TRAFFIC Power Suit Could Be Quashed Through Anti-Slapp Motion

TRAFFIC Power Suit Could Be Quashed Through Anti-Slapp Motion
Traffic Power Suit Could Be Quashed Through Anti-Slapp Motion. Legal Showdown in  Search Fracas from Adam Penenberg at Wired looks at the lawsuit by Traffic ...
http://blog.searchenginewatch.com/blog/050908-112116

 

NOTICE! YOU HAVE BEEN SUED : SEO Book.com
Post about Traffic Power handing me a civil lawsuit. ... A couple examples are  SEO Consultants Traffic Power section and & SE Roundtable's post located here ...
http://www.seobook.com/archives/001130.shtml

 

TRAFFIC Power Sucks
SEO firm allegedly violates a number of ethical standards.
http://trafficpowersucks.com/

 

RE: www.riderseye.com - banned and burnt
Is this also a possible cause for the original site getting banned and will it keep the original site from getting re-indexed? No. If you removed all the Traffic Power code from the first site, it should have been re-indexed.
http://groups.google.com/group/google.public.support.general/browse_thread/
thread/eaa51ef370bdadf0/0b80da9fe9c6ff65?q=%22traffic+power%22&rnum=
1#0b80da9fe9c6ff65

40 mail routes changing

40 mail routes changing
Towson Times - Towson,MD,USA
... daily average as of June 23). Carriers are also delivering less first-class mail and more bulk mail. The changes in 21093 are expected ...

Business Software Products announces AMS Enterprise
eBCVG - USA
... worldwide. This fully-fledged suite for bulk mail processing is a must for any enterprise aimed at making its email campaign effective. ...

Hinn's tax-exempt status at heart of IRS inquiry
Dallas Morning News (subscription) - TX,USA
... Mr. Hinn's ministry, formally renamed the World Healing Center Church in 2000, has had its administrative and mail-processing headquarters in Grapevine since a ...

IRS investigating televangelist's operation, report says
Denton Record Chronicle (subscription) - Denton,TX,USA
... Hinn's ministry, formally renamed the World Healing Center Church in 2000, has had its administrative and mail-processing headquarters in Grapevine since a ...

Postcomm Would Slash Royal Mail's Bulk Mail Universal Service ...
DM News - New York,NY,USA
Royal Mail can vary its charges for all bulk mail services except Mailsort 1400 and Cleanmail starting in April 2006, under new proposals from Postcomm, the ...

Business Software Products announces AMS Enterprise
eBCVG - USA
... worldwide. This fully-fledged suite for bulk mail processing is a must for any enterprise aimed at making its email campaign effective. ...

Global Crossing and Lockheed Martin Provide Royal Mail's Managed ...
TMCnet (press release) - USA
... integrator for the Address Interpretation (AI) project, a program implemented by the Royal Mail to provide an integrated, national mail processing system. ...

Global Crossing wins three-year Royal Mail extension
Telecom Paper (subscription) - Houten,Netherlands
... for the Address Interpretation (AI) project -- a programme implemented by the Royal Mail to provide a fully integrated, national mail processing system that ...

DUNCAN HISTORY: By age 17 he fit definition of a 'sexual ...
The Spokesman Review (subscription) - Spokane,WA,USA
... In 1978, Duncan's father retired from the military. He ended up getting a job with the US Postal Service, working at a Tacoma-area bulk mail center. ...

Colorado mail centers testing for anthrax
Denver Business Journal - Denver,CO,USA
The Colorado Springs Mail Processing and Distribution Center has installed and activated a new biohazard detection system to check for the possibility of ...

Woburnite Murphy installed as postmaster in Bedford
Woburn Advocate - Concord,MA,USA
... member of the Massachusetts District's first associate supervisor program, becoming a supervisor of distribution operations at the mail processing plant after ...

Pitney Bowes Names Chris Baker President of Group 1 Software ...
Yahoo News (press release) - USA
... Baker, 38, founded MailCode in 1989 and successfully managed the company's development as a leader in automated mail processing solutions. ...

 

AzoogleAds Leverages Extensive Customer Base To Launch New Revenue Share Network, MPORT

AzoogleAds Leverages Extensive Customer Base To Launch New Revenue Share Network, MPORT      Shop.org Conference   New Service Waives Fees Through 2005 and Answers Customer Demand for a More Cost-Effective, User-Friendly Affiliate Marketing Solution Than Currently Available   LAS VEGAS--(BUSINESS WIRE)--Sept. 12, 2005-- AzoogleAds, a leader in performance-based online advertising, today announced the launch of its Merchant Portal (MPORT), a revenue share network that provides the technology, tools and intelligence to enable ecommerce merchants of all sizes to cost-effectively generate sales through an extensive affiliate network. The company also announced today that MPORT will be available at no cost to merchants through December 2005, to demonstrate the value of this new service during the holiday shopping season. "We are launching the MPORT revenue share network to respond to client requests for a network that offers easy navigation, easy account setup, fair pricing, reliable and secure reporting, and most importantly, solid customer support," said Joe Speiser, co-founder of AzoogleAds. "By tapping into our CPA network we've heard and understand the frustrations of both the merchants and the affiliates and we've responded by building a network from the ground up to make affiliate marketing the smooth and efficient process it should be." AzoogleAds provides merchants with both the control and the support necessary to run the most cost-effective revenue share program possible. Building on AzoogleAds' history of delivering excellent customer service, MPORT customers can access live support via a dedicated phone line at 866-337-7003, as well as online support at help@mport.com. MPORT includes extensive tracking capabilities and manages the data collection and processing required to ensure fair and timely commission payments for the affiliate, and all of the administration and verification necessary to ensure qualified sales for the merchant. Merchants also have total control via the merchant control panel, which allows them to completely manage all aspects of their programs. As well, merchants have the ability to upload a product feed, which will allow them to display their entire product line to affiliates. "As with our other cost-per-action programs, MPORT responds to a real need in the marketplace and allows us to be the one-stop destination for online advertising needs," said Alex Zhardanovsky, co-founder of AzoogleAds. "Building on our track record of delivering cost-effective solutions with superior customer support, MPORT is yet another tool for enabling advertisers to better leverage the Internet to build their brands and realize return on their marketing investments." MPORT rounds out AzoogleAds' online advertising offering which includes a comprehensive set of strategic marketing tools designed to maximize revenues for both advertisers and publishers. Like the AzoogleAds CPA network and its BlueTime ad-serving network, MPORT takes a performance-based approach to ensure the greatest possible return for every advertising dollar. For more information, please visit http://www.mport.com/ or call 905-946-0300, extension 2236. About AzoogleAds AzoogleAds, founded in 2000, is a profitable and rapidly growing online advertising network that delivers customers and generates revenues for its customers. A pioneer in the performance-based advertising industry, AzoogleAds now has the largest network of quality traffic. This highly effective network coupled with proprietary technology and unparalleled industry expertise enables the AzoogleAds team to deliver the most comprehensive and cost-effective strategic online marketing campaigns for advertisers of all sizes and across all industries. For publishers, AzoogleAds provides high-impact campaigns that enable publishers to maximize earnings on their inventory. AzoogleAds customers include eBay.com, Omaha Steaks, True.com, Stamps.com, MatchNet, AskJeeves and Intermix, among others. The company is privately held and venture backed by TA Associates and the Stripes Group. For more information, please visit AzoogleAds' website at www.AzoogleAds.com.

Contacts AzoogleAds Michelle Strykowski (Media), 773-230-0629 michelle@AzoogleAds.com

BlogsNow.com is like an "auto-run" blog search engine

I just discovered this site, http://www.blogsnow.com/

 

" I visited google news and blogdex frequently. I liked google news for its speed and blogdex for using weblogs as a source. I wanted something that is as fast as google news but uses blogs. Since there wasn't anything like that I wrote BlogsNow."

"Every sixty seconds BlogsNow generates a new list of topics. Reflecting what weblogs are talking about right now. BlogsNow will show you trends and breaking news faster than any other tool."

 

I think it's worth a visit.

 

(hris

TRAFFIC Power Suit Could Be Quashed Through Anti-Slapp Motion

TRAFFIC Power Suit Could Be Quashed Through Anti-Slapp Motion
Search Engine Watch - USA Legal Showdown in Search Fracas from Adam Penenberg at Wired looks at the lawsuit by Traffic Power against SEO Book's Aaron Wall, alleging that he revealed ...
http://blog.searchenginewatch.com/blog/050908-112116

LEGAL Showdown in Search Fracas
Wired News - USA ... At least, that's what Traffic-Power.com, a Las Vegas-based search engine placement firm, did last month, filing lawsuits against Aaron Wall's SEO Book.com and ...
http://www.wired.com/news/culture/0,1284,68799,00.html?tw=wn_tophead_5

TRAFFIC Power Proprietary and Confidential Information : SEO Book.com
Traffic Power sending threatening lawsuit paperwork? The people at Traffic Power  Sucks got one. Anyone else get one?
http://www.seobook.com/archives/001122.shtml

Blog Spamming or Blog Stuffing?

I'd like to report a blog spammer.... myself! Well, that may not be exactly
the right term, perhaps I should be called a "blog stuffer". I've started
doing this as an experiment to see if I can generate tangible results by the
addition of regular and targeted content. Blogs seem to have a special
charm, but I think it's just that they have a lot of content and that
content is updated on a regular basis.

But I don't think what I'm doing is wrong really, I mean, isn't that what
most people with little writing ability or just nothing to say do? Post
links to sites with content they think is interesting, or post press
releases or articles that someone else wrote? It's filler. it's content.
Distributed content, I guess.

Anyway, after having a blog for over a year and not keeping it up as much as
I should, I've decided to start pumping content in to several blogs that I
have now and see how they work to attract new visitors and start getting a
little more traffic than I have had in the past. Sure, I could just work on
my site directly, but what's the challenge in that? One you have top
listings for all your keywords, the only place left to go is down, right?
:-)

Since I have seen that the more content I have on a site, the better the
traffic level, I'm not really focused on much else for my own sites other
than content collection, processing, and building. The best performing site
I have, www.bizprolink-internet.com has about 7 million expired domain
names, all listed in HTML pages and not a database. This site is currently
eating up about 1GB a day in bandwidth. It would be a great money-maker but
the site is VERY unfocused and there is a high percentage of non-US traffic.
Still, to my it proves what I've long felt, and that is that content is the
most important, long-lasting thing you can have on your site.

(hris

Getting direct mail mobile

 

Getting direct mail mobile
Bizcommunity.com - Cape Town,South Africa
With over 22 million cellular phone users across the entire country, growing at approximately 220 000 new customers per month, mobile technology offers the ...

Valpak(R) Selected as Exclusive Direct Marketing Vehicle to Steer ...
Business Wire (press release) - San Francisco,CA,USA
... In 2001, Cox Target Media, owner of Valpak, launched its first national direct mail promotional partnership with Twentieth Century Fox's film release "Dr ...

Seneca businessman has new prescription for success
Buffalo News - Buffalo,NY,USA
By TOM PRECIOUS. ALBANY - Ross John, a pioneer among Seneca tobacco merchants, made a fortune selling cigarettes from his smoke shops and direct mail business. ...

Postal department responds to market
Business Standard - India
... Unlike developed countries where the market for unaddressed post is 2-3 times larger than addressed, in India, the size of direct mail is 50 crore and direct ... 

Postmen to collect mail too
Newindpress - Chennai,India

To E or Not to E? That Is the Question
DM News - New York,NY,USA
The Web designer says, "Let's do a Flash-based, video streaming e-mail series." The sales team says, "How about a direct mail kit loaded with tchotchkes ...

UK retailers waste £23 million each year through international ...
Retail Bulletin - Croydon,UK
... and pooled, or consolidated, services allow ordinary administrative mail to achieve discounts closer to those normally associated with bulk direct mail rates. ...

Director of The Stanford Fund
Inside Higher Ed - Washington,DC,USA
... These programs and activities include a class-based reunion giving program, leadership giving and stewardship, direct mail and e-mail solicitations, a student ...   

Study: Most Get Credit Card Information Via Mail
DM News - New York,NY,USA
Fifty-three percent of credit cardholders became aware of their last credit card through direct mail, a Vertis study released yesterday found. ...

Valassis Raises 2005 EPS Guidance
Yahoo News (press release) - USA
... Products (1 to 1): Household Targeted product revenues are comprised of PreVision Marketing, Valassis Relationship Marketing Systems (VRMS) and direct mail. ...  

ONLINE Marketing Blog: This is just wrong - Traffic Power Sues ...

ONLINE Marketing Blog: This is just wrong - Traffic Power Sues ...
Search engine marketing & SEO blog covering news and trends regarding search engine optimization, business blog marketing, RSS and online public relations.
toprank.blogspot.com/2005/08/this-is-just-wrong-traffic-power-sues.html

HOW Aaron Wall games Google...

HOW Aaron Wall games Google...
... This is just plain wrong, but Google doesn't care.
UPDATE 2005-08-31: Web spammer Traffic Power
sues web spammer Aaron Wall
http://www.google-watch.org/aaron.html
Priceless. REMEMBER: PLEASE DONATE TO
A TRULEY WORTHY CAUSE, TO EASE THE
SUFFERING IN NEW ORLEANS.
<http://groups.google.com/group/Aaron-Wall-is-
a-Hypocrite/browse_thread/thread/3894f8dd4b3
a05f7/e7d3b0d0a304a08f?q=%22traffic+power%22
&rnum=3#e7d3b0d0a304a08f>
http://groups.google.com/group/Aaron-Wall-is-a-
Hypocrite?hl=en -Sep 03, 07:31pm by ? - 1 message - 1 author

[ Note: I decided to publish this item that came in today to demonstrate how pathetic and lame the campaign against Aaron Wall really is. Re-publishing an article by Daniel Brandt from September 20, 2004 shows a real lack of creativity and originality. I won't attempt to address the entire article, but much of what is said, including Daniel Brandt's whining about Aaron Wall's linking to his tool Daniel Brandt makes available, although not in a manner he would like, and his use of Daniel Brandt's name in the posting Aaron Wall made about HIS tool.

Rather than being UPSET that Aaron's site comes up in a search for Daniel Brandt's name, he should be THANKFUL!. At least SOMEONE can make it so his name is found...!

Then he goes on about the domains Aaron has registered and that some are related to the topic of drugs (oh my!), and the fact that Aaron has done quite a substantial job of promoting his site, his book, and his business via his blog, forum activity, and gaining a massive amount of back links. Talking about someone's success in a tone indented to cast doubt and suspicion does not remove the fact of that success. Where is the harm, except to competitors? Where is the breaking of rule or law? Are there customer complaints against Mr. Wall? If so, let them be brought forth, or shut the hell up!

I don't expect this pattern of attacks against Aaron Wall to decrease, but only increase as Traffic Power and their slimy friends respond to the general outpouring of support for Aaron Wall, and the vocal protest against the evil embodied that is Traffic Power and 1p.com. If you have a few bucks after supporting the hurricane relief, please visit Aaron Wall's site at www.seobook.com and donate to his legal fund.]

TRAFFIC Power Files Suit Against SEO Book
Reload this Page Traffic Power Files Suit Against SEO Book ... Well Traffic
Power  just filed a civil lawsuit against me. ...
<http://forums.searchenginewatch.com/showthread.php?threadid=7539>

IWCO Direct Acquires Fala Direct Marketing, Inc.

 

IWCO Direct Acquires Fala Direct Marketing, Inc.
Yahoo News (press release) - USA
CHANHASSEN, Minn., July 13 /PRNewswire/ -- IWCO Direct, a leading national provider of integrated direct mail production services and solutions, encompassing ...

Noosh, Inc Changes Name to NewlineNoosh
Yahoo News (press release) - USA
... strategies to dramatically lower print-related costs by 20% or more while achieving peak efficiency & speed to market for print & direct mail projects. ...

INDY 500(R) CD Postcard Direct Mail Campaign Finishes First Place
Yahoo News (press release) - USA
... a loyal fan base can provoke not only fan fervor and approval, but also serious business in return, as the recent SERIOUS/INDY 500® direct mail campaign has ...

The Greatest Mortgage Direct Mail Campaign in the World; Fund $3 ...
Emediawire (press release) - Ferndale,WA,USA
Learn how in 30 days mortgage originators can have 100% of their business from direct mail funding $3 million to $10 million per month in any market. ...

TMONE: Delivers 100,000 VOIP Subscribers Upon Request
Emediawire (press release) - Ferndale,WA,USA
... The TMONE marketing suite includes blended inbound/outbound call center services, database marketing, direct mail, e-mail and internet marketing. ...  

'Direct Post' service launched
Afternoon Dispatch & Courier - Bombay,India
... growing. In advanced countries, Direct Mail now constitutes a pre-dominant portion of mail traffic handled by postal administrations. ... 

Hooray! Junk mail is back!
Waterbury Republican American - Waterbury,CT,USA
... reported that 22 percent of businesses plan to spend less on telemarketing to consumers in the next year, but 45 percent plan to spend more on direct mail. ... 
 

FW: Google Alert - "mail house"

 

"mail house"

Return to sender
The Capital Times - Madison,WI,USA
... interface. It also tracks costs as well. Hard copy mail is printed, stuffed into envelopes, stamped and mailed from a mail house. Faxes ...

Mattera Borough President Campaign Seeks P/T Fundraiser
HotIndieNews.com - Brooklyn,NY,USA
... between personal communication with potential donors (40%), mailings (including formatting lists, developing letters, inserts, mail house negotiation etc.) (20 ...

Escalating Use of Esker on Demand Prompts Esker to Open Additional ...
Business Wire (press release) - San Francisco,CA,USA
... Software, a leading provider of intelligently automated document delivery solutions and services, announced today that it has opened a new mail house at its US ...  

Coen: Direct Mail Spending to Grow 8.5% in 2005
DM News - New York,NY,USA
US direct mail spending is forecast to rise 8.5 percent this year to $56.6 billion, according to noted researcher Robert J. Coen, senior vice president and ...

You've got mail -- junk mail, that is
Gilroy Dispatch (subscription) - Gilroy,CA,USA
... In 2004, these clients spent $1.2 billion on direct mail advertising through ADVO, she said. ... "Direct mail is absolutely effective.". ...

A Breezy and Brief Fundraising Guide
OnPhilanthropy.com - New York,NY,USA
Warwick's book approaches direct mail fundraising in a unique and surprisingly direct fashion; confronting what he calls the nonprofit sector's "obsession ...

 

Escalating Use of Esker on Demand Prompts Esker to Open Additional Mail Processing Facility MADISON, Wisc.--(BUSINESS WIRE)--Aug. 2, 2005--   New Wisconsin mail house to accommodate soaring demand for service that sends physical mail directly from computer desktop   Esker Software, a leading provider of intelligently automated document delivery solutions and services, announced today that it has opened a new mail house at its U.S. headquarters in response to quickly growing use of its Esker on Demand service. The online document delivery service enables users of both enterprise applications and the most common desktop programs to output their documents to an outsourced postal mail facility, where they are printed, labeled, stamped and sent. The new mail processing facility extends the capabilities provided by the company's existing facility in Lyon, France and its strategic partners in the U.S. The Esker on Demand service, which also provides automated document reception and delivery via fax and SMS, has surpassed Esker's initial projections and delivered more than five million business documents in the 12 months since its launch, with more than three million sent via postal mail. The service is now used by more than 90 clients on a daily basis, including both large enterprises and smaller companies in service sectors like marketing and real estate. "We have seen such strong uptake of Esker on Demand across all categories that we felt it critical to invest in our own U.S. facility to accommodate the rising volume of documents we are processing," says Jean-Michel Berard, Esker Software CEO. "Companies are obviously finding that this is an extremely cost-effective way to outsource mail processing, and moreover, that document automation on the whole is removing a real efficiency drain from their operations." More than two-thirds of the documents handled by the Esker on Demand service have been sent via postal mail, strongly suggesting that postal mail remains the dominant preference for delivery among enterprises and confirming results of a recent Esker survey on document delivery. Postal mail also represents the medium consuming the largest amount of company resources (paper, printer, envelopes, and personnel), another significant factor driving companies to outsource these activities. About Esker Software Esker is the intelligent document delivery leader. With software and hosted delivery services to automate every phase and every type of document delivery, Esker helps organizations streamline manual, paper-intensive business processes and automate the flow of documents into, within and outside the organization. Customers gain significant and immediate operational efficiencies, cost savings and measurable ROI in as little as three to six months. Esker intelligent document delivery solutions include Esker DeliveryWare - a single, universal information exchange platform that captures, formats, converts, routes and stores documents using patented, content-based delivery technology and Esker on Demand - document delivery services enabling physical mail, fax, email and SMS delivery from enterprise and desktop applications with no printers, mailroom equipment, fax machines, office supplies, etc. Founded in 1985, Esker operates globally and has over 70,000 customers and millions of licensed users worldwide. Esker has global headquarters in Lyon, France and U.S. headquarters in Madison, WI. For more information, visit www.esker.com or www.eskerondemand.com. (C) 2005 Esker S.A. All rights reserved. Esker, Esker on Demand and the Esker logo are trademarks or registered trademarks of Esker S.A. in the United States and other countries. All other trademarks mentioned are the property of their respective owners.

Contacts Corporate Contact: Esker, Inc. Renee Thomas, 608-828-6140 renee.thomas@esker.com http://www.esker.com or Investor Relations Contact: Esker S.A. Emmanuel Olivier, +33 (0)4 72 83 46 46 olivier@esker.fr http://www.esker.com

 

 

New Video: When SEOs Attack!!!

Aaron Wall to fight Traffic Power in blog comment legal stoush ...
"This suit is not about Traffic Power. This suit is not about this blog.
This suit is more about free speech, which is the very fabric that holds
the web ...
<http://www.blogherald.com/2005/09/01/aaron-wall-to-fight-trafficpower-in-bl
og-comment-legal-stoush/>

SEOBOOK Sued by Traffic Power Arsewipes, Considers Pulling Content ...
mythoughts: This is much bigger than "does traffic power suck" or ... Aaron
obviously annoyed Traffic Power. I was just pointing out the irony in how
his ...
<http://www.threadwatch.org/node/3638>

AARON Wall To Fight Traffic Power Suit; Calls For Donations
Aaron Wall To Fight Traffic Power Suit; Calls For Donations. Aaron Wall of
SEO Book, who is being sued by Traffic Power over allegedly helping reveal
"trade ...
<http://blog.searchenginewatch.com/blog/050901-111418>

ABAKUS Search Engine Marketing SEO Blog » Traffic Power Files Suit ...
Traffic Power Files Suit Against Aaron Wall and SEO Book [ SE News ] -
bobmutch @ 8:15 pm. I have kind of been watching this suit shape up and it
looks like ...
<http://www.abakus-internet-marketing.de/en/seoblog/archive/2005/09/traffic-
power-files-suit-against-aaron-wall-and-seo-book/>

BLOGGING Is Not A Crime!
Blog Herald - Bunbury,Australia - The short story is this: Aaron is being
sued over comments left on his blog by his readers about a notoriously
unsavoury company called Traffic Power, or 1p.com ...
<http://www.blogherald.com/2005/09/01/blogging-is-not-a-crime-campaign-launc
hes/>

SEARCH Forums Roundup: Sep. 2, 2005
Search Engine Watch - USA ... Rival To US Search Players - Google Goes Into
Print Ads - The Future of Search - GoogleNet: Rumors of a Parallel Internet
Surface - Traffic Power Files Suit ...
<http://blog.searchenginewatch.com/blog/050902-022553>

AARON Wall To Fight Traffic Power Suit; Calls For Donations
Search Engine Watch - USA Aaron Wall of SEO Book, who is being sued by
Traffic Power over allegedly helping reveal "trade secrets" has decided to
fight the lawsuit. ...
<http://blog.searchenginewatch.com/blog/050901-111418>

DAILY SearchCast, Sept. 1, 2005: SEO Book To Fight Traffic Power ...
Search Engine Watch - USA Today's search podcast covers SEO Book's Aaron
Wall deciding to fight allegations he revealed trade secrets of SEO firm
Traffic Power on his blog, Yahoo ...
<http://blog.searchenginewatch.com/blog/050901-151356>

‘Free' Still Works in BTB Direct Mail: Eight Things to Offer

"direct mail"

‘Free' Still Works in BTB Direct Mail: Eight Things to Offer ...
DM News - New York,NY,USA
"Free" is still a word that increases response in business-to-business direct mail. But it's not as effective as it once was ...

Numerique Emerges Electronic Company of the Year
AllAfrica.com - Africa
... involves sales and promotion technique in which the promotional materials are delivered individually to potential customers via direct mail, telemarketing, door ...

A Very Direct Show
DM News - New York,NY,USA
... are considering a bill to create a "Do Not Offer Statewide Registry" establishing a registry for residents who don't want unsolicited direct mail for the ...

How Clean Is Your Database?
Catalog Success - Philadelphia,PA,USA
... "That kind of total refresh of your database should occur at least quarterly," Young says. "And if you have a significant direct mail program, you probably ...

Direct Mail in the Media Mix by Sappi
Dexigner - USA
... paper to the global advertising and promotions industry, has used this year's Cannes Lions international advertising festival to launch "Direct Mail in the ...  

Sides prepare for a pricey high court campaign
Boston Globe - Boston,MA,USA
... will be participating in the campaign, specialists said, that it will be difficult to predict how much money will be spent on TV ads, direct mail, and phone ... 

New Direct Mail/Printing Website Challenges Web Printing Giants ...
Emediawire (press release) - Ferndale,WA,USA
Visitors can place an order for printing and mailing services online, including full color direct mail postcards, brochures, flyers, newsletters, magnet ...

E-Mail or Direct Mail? A Retailer's Perspective
DM News - New York,NY,USA
... Such a slight change may have favorably altered the perception of the quality of our direct mail pieces in the mind of our customer. ...

AD:TECH Chicago 2005 Exhibitor Profiles: The Digital Marketing ...
Business Wire (press release) - San Francisco,CA,USA
... postal database names. 2) List brokerage. ACTON locates the best direct mail lists for you. 3) Digital Marketing. ACTON drives customers ...

Complete Mailing Service: It's the answer to your delivery needs
Business Edge - Alberta,Canada
... performance. Because Complete Mailing Service is your complete, one-stop direct mail solution. ... today. It's your one-stop direct mail solution. ...  

What Can Direct Mail Do For Marketers?

 "mailing list"

Knitting Blog Launched By Yarn Affair President
PR Leap (press release) - Chula Vista,CA,USA
... Earlier this month, Yarn Affair set October 1, 2005 as the date it will reveal its business opportunity to subscribers on its mailing list. ...

Smart Marketing Helps Plus Size Retailer Grow
ECommerce-Guide - United States
... But it has an ingenious technique to keep its shoppers on its mailing list. After using A/B testing heavily, the site retained much of its e-mail list. ...  

DMA Fact Book: 55 Percent of Hispanics Get More Than 6 Mail Pieces ...
DM News - New York,NY,USA
... also contains information on e-mail marketing, catalogs, interactive marketing, direct response advertising, lists and databases, direct mail and customer ...  

Empost launches EmDirect, a value-added Direct Mail Marketing ...
AME Info - United Arab Emirates
Empost, the UAE's national courier company, has launched EmDirect, a value added Direct Mail Marketing Service that provides access to a database of over 3.5 ...

What Can Direct Mail Do For Marketers?
Destination CRM - New York,NY,USA
Despite the advent of email marketing, marketers should look at direct mail as a way to enhance their multichannel efforts, according to US Postmaster General ...

Eclectic Exhibitors Descend on DMDNY
DM News - New York,NY,USA
... A first-timer at the show, it aims to gain DM business-to-business work. "I'd like people to say that direct mail marketing isn'ta drop of 3 million pieces of ...
See all stories on this topic

DMA Report: Integration's Success Varies by Sector
DM News - New York,NY,USA
NEW YORK -- Though 25 percent to 35 percent of survey respondents think they have figured out how to integrate direct mail with print, e-mail and Web ...
See all stories on this topic

Do-Not-Mail Proposals Threaten DMers
DM News - New York,NY,USA
Given the political success that do-not-call legislation generated for many politicians, some are seeking to latch onto direct mail in a ploy for short-term ...

DMA: Sectors' Multi-Channel Efforts Variously Successful
Marketing Vox News - USA
According to a Direct Marketing Association survey, 25-35 percent of respondents think they have figured out how to integrate direct mail with print, email and ...

Loser Company Banned by Google, Sues SEO Book Author. Feels "Better" Now.

AARON Wall Sued by Traffic Power
Outer Court - USA
Aaron Wall, Search Engine Optimization blogger at SEOBook.com, says he
is being sued by SEO company Traffic-Power.com (which commenter Jason
Bailey says ...
<http://blog.outer-court.com/archive/2005-08-27-n66.html>

AARON Wall Sued Over SEOBook Blog Comments
WebProNews - Lexington,KY,USA
... This subject is topical because Aaron Wall of SEOBook was sued by
infamous
search engine marketing provider Traffic-Power, who's site has been removed
from ...
<http://www.webpronews.com/insidesearch/insidesearch/wpn-56-20050829AaronWal
lSuedOverSEOBookBlogComments.html>

SEO Book's Aaron Wall Sued By Traffic-Power Over Revealing "Trade ...
Search Engine Watch - USA
... blog. He'd been served with a cease-and-desist letter from SEO company
Traffic-Power.com that seemed impossible to comply with. ...
<http://blog.searchenginewatch.com/blog/050830-152234>

BLOGGER Faces Lawsuit Over Comments Posted By Readers...
Huffington Post - New York,NY,USA
Traffic-Power.com sued Aaron Wall, who maintains a blog on search engine
optimization -- tactics companies use to get themselves to appear higher
in searches ...
<http://www.huffingtonpost.com/2005/08/31/blogger-faces-lawsuit-ove_n_6514.h
tml>

MEDIA & MARKETING
Wall Street Journal - USA
... Traffic-Power.com sued Aaron Wall, who maintains a blog on search engine
optimization -- tactics companies use to get themselves to appear higher
in searches ...
<http://online.wsj.com/public/article/0,,SB112541909221726743-mVzkKuCzJYZr6f
xe38o5ejK_1jA_20060830,00.html?mod=tff_main_tff_top>

BLOG Faces Lawsuit Over Reader Comments
Slashdot - USA
Traffic-Power.com, which sells tools for boosting Web traffic, sued Aaron
Wall, age 25, over statements posted in the comments section of Wall's
search-engine ...
<http://yro.slashdot.org/yro/05/08/31/1427228.shtml?tid=123>

Google Bans Traffic Power and its Clients
Update: Traffic Power has changed there name to. ... If you are a former
Traffic
Power customer, you can send an email to Dave over at Traffic Power Sucks
...
www.markcarey.com/googleguy-says/archives/discuss-google-bans-traffic-power-
and-its-clients.html - 83k - Aug 30, 2005 -

Web Advertising Info.com : Traffic Power & 1P Launch Fake SEO ...
Traffic Power / 1P are a notorious group of SEOs who are known to use
deceptive
practices to get clients websites banned. Recently 1P / Traffic Power ...
www.seobook.com/archives/000537.shtml

Traffic Power Gets Schooled
Today class, professor Sullivan will walk you step by step through the
allegations
Traffic Power has made against Aaron Wall of SEO Book and he will provide
...
www.searchengineguide.com/searchbrief/senews/005502.html

Any ever here of traffic-power?
Here's some interesting reading on traffic power if you've got a couple of
days.
... A class action lawsuit is in the works against Traffic Power, ...
forums.seochat.com/t10791/s.html

Google Bans Traffic Power and its Clients
Update: Traffic Power has changed there name to \"1P\" or \"First Place\".
...
If you are a former Traffic Power customer, you can send an email to Dave
...
www.webmedic.net/google-bans-traffic-power-and-its-clients-vt27199.html

1P / Traffic Power
Black Hat SEO >> 1P / Traffic Power The only company in the entire Black Hat
SEO
directory bad enough to get their own category. ...
www.blackhatseo.com/html/cat22.html

Traffic Power scam
Both are there to promote "Traffic Power" and their new site "1P First
Place".
... The posts in these forums praise Traffic Power and First Place (1p), ...
www.webworkshop.net/traffic-power.html

Traffic Power Gets Schooled
Today class, professor Sullivan will walk you step by step through the
allegations
Traffic Power has made against Aaron Wall of SEO Book and he will provide
...
www.searchengineguide.com/searchbrief/senews/005502.html

Traffic Power Sucks
SEO firm allegedly violates a number of ethical standards.
www.trafficpowersucks.com/

Traffic Power Sucks
BBB Slams Traffic Power! From "Satisfactory" to 93 complaints! Click HERE!
...
We're looking for someone in New Mexico who was a Traffic Power Victim! ...
www.trafficpowersucks.com/lawsuit.htm

Traffic Power Class Action - Spammed I am man...
Jim Hedger is a writer, speaker and search engine marketing expert based in
Victoria BC. Jim writes and edits full-time for StepForth and is also an
editor ...
www.zeromillion.com/webmarketing/spam-google.html - 41k - Cached - Similar
pages

Spam SEO Company Traffic-Power, aka 1p.com -> High Rankings Search ...
Class Action Suit Possibility www.girardgibbs.com/traffic-power.html Not
sure if
I'm overstepping the forums guidelines or not but basically it's a law firm
...
www.highrankings.com/forum/index.php?showtopic=7421

Traffic-Power.com
I spent soem time today speaking with a gentleman from Traffic-power.com.
...
I just got a call from those jokers (Traffic Power) and they were asking
$4000 ...
www.jimworld.com/apps/webmaster.forums/action::thread/forum::seo-101/thread:
:4094/start::1/

Traffic Power
Confucious say When in hole, stop digging. - WebProWorld moderator CBP.
Since publishing my Traffic-Power article just two weeks ago, I've received
n.
www.webpronews.com/insiderreports/searchinsider/wpn-49-20040723TrafficPower.
html