Create More Effective Promotions, Marketing Campaigns With Lawson's Retail InSight Suite
| New Customer Lifecycle InSight Application Provides Dynamic Customer Segmentation, Enabling Retailers to Achieve Real Business Benefits From Their Loyalty Card Investments |
ST. PAUL, Minn.--(BUSINESS WIRE)--Jan. 16, 2006-- Lawson Software (Nasdaq:LWSN) announced general availability of its new Customer Lifecycle InSight software application to help retailers get more value from their customer base. The software provides a dynamic view of customers' purchasing behavior over time, which retailers can use to develop marketing activities that increase the right kind of customer traffic, reduce churn and increase average purchase size.
"Far too few retailers have moved beyond the classic metric of comparable store sales increases to measure the annual or even lifetime value of a customer," says Paula Rosenblum, director of Retail Research at Aberdeen Group, adding that a more competitive environment calls for a more customer-centric approach. "Hyper-educated consumers have higher expectations for their retail experience, and hyper-sensitive shareholders have higher expectations for results."
Lawson Customer Lifecycle InSight helps address this challenge by providing the sophisticated segmentation retailers need to forecast customers' future shopping behavior and lifetime value. Unlike traditional segmentation applications that offer a static view of customers by demographic or basket size, Lawson's application delivers dynamic behavioral profiles of customer segments that better reveal their expected long-term value to the retailer. With this improved insight into lifetime value, retailers can focus on attracting and building loyalty with the most profitable segments.
The application's ability to automatically spot new trends in customer behavior can further help retailers move customers to higher value segments or prevent them from moving to lower value segments. The application also enables retailers to perform "what if" scenarios to predict the impact proposed marketing promotions will have on customer spending and revenues.
"Lawson Customer Lifecycle InSight demonstrates the potential for using store operations data to help retailers become more customer-centric and, in turn, more profitable," said Michelle Schooff, retail industry marketing director, Lawson Software. "With this application, retailers can finally achieve real value from their loyalty card investments by turning that data into information they can use to grow wallet share, revenues and their customer base."
According to research firm Gartner, Inc., software and IT services rank as the fastest-growing components of IT spending in the retail sector on a global basis, with worldwide retail software spending expected to rise from $4.9 billion in 2004 to $6.8 billion in 2009. ("Forecast: Retail Sector IT Spending, 2004-2009," Sept. 9, 2005).
Customer Lifecycle InSight uses advanced mathematics to help retailers model each of the different types of customers that shop in their stores based on evolving customer loyalty card data. This enables retailers to segment customers into dynamic "customer states," through which customers can move as their value to the retailer changes over time. Retail marketers can then use these dynamic customer states to design marketing initiatives that encourage specific shopping behaviors.
Lawson's industry-focused software solutions help retailers integrate the systems they use to run and grow their businesses. Lawson customers include five of the top 10 U.S.-based retailers, eight of the top 20 apparel retailers, seven of the top 25 grocery chains, 23 of the top 100 restaurant chains and 20 of the top 100 specialty chains.
About Lawson Software
Lawson Software provides business application software and consulting services to services organizations in the healthcare, retail, government and education, banking and insurance and other markets. Lawson's software suites include enterprise performance management, distribution, financials, human capital management, procurement, retail operations and service process optimization. With headquarters in St. Paul, Minn., Lawson has offices and affiliates serving North and South America, Europe, and Africa. Lawson Software and Lawson are registered trademarks of Lawson Software, Inc. All rights reserved.
Forward-Looking Statements
This press release contains forward-looking statements that contain risks and uncertainties. These forward-looking statements contain statements of intent, belief or current expectations of Lawson Software, Inc., and its management. Such forward-looking statements are not guarantees of future results and involve risks and uncertainties that may cause actual results to differ materially from the potential results discussed in the forward-looking statements. The company is not obligated to update forward-looking statements based on circumstances or events that occur in the future. Risks and uncertainties that may cause such differences include but are not limited to: uncertainties in the company's ability to realize synergies and revenue opportunities anticipated from the Intentia International acquisition; uncertainties in the software industry; global military conflicts; terrorist attacks in the United States, and any future events in response to these developments; changes in conditions in the company's targeted service industries; increased competition and other risk factors listed in the company's most recent Quarterly Report on Form 10-Q filed with the Securities and Exchange Commission and as included in other documents the company files from time to time with the Commission.
Terry Blake, 651-767-4766
terry.blake@lawson.com
or
Weber Shandwick
Jenny Myers, 217-649-2965
jmyers@webershandwick.com
| Lawson Software | |
|---|---|
| Source: via Business Wire Updated 07/13/2005 by company | |
| Headquarters: | Saint Paul, Minnesota |
| Website: | http://www.lawson.com |
| CEO: | Harry Debes |
| Employees: | 1354 |
| Ticker: | LWSN (NASDAQ |
posted by (hris | 12:47 PM
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