Business Mailing List Marketing

Business Mailing List Marketing Covers news and information relating to business marketing, mailing lists, business marketing mailing, marketing mailing lists, direct mail, postal mail, and the bulk mail industry.

Tuesday, January 31, 2006

Small Businesses Email Archiving Requirements Helped By Norada

 
Norada Helps Small Businesses Tackle Business Email Archiving Requirements

One of the hottest technology issues facing professionals today is email and messaging compliance. Unfortunately, most of the systems and services available are complex and expensive. Some businesses operate under the misconception that by simply backing up or saving messages they’re doing enough. Unfortunately traditional data backup processes or manually archiving don't even come close to meeting email archiving policy requirements. Norada has made available a concise new micro-website at http://www.archivingemail.com that helps businesses better understand the issues and solution set surrounding email archiving compliance.

Palo Alto, CA (PRWEB) January 31, 2006 -- One of the hottest technology issues facing professionals today is email and messaging compliance. Unfortunately, most of the systems and services available are complex and expensive. Some businesses operate under the misconception that by simply backing up or saving messages they’re doing enough. Unfortunately traditional data backup processes or manually archiving don't even come close to meeting email archiving policy requirements. Norada has made available a concise new micro-website at http://www.archivingemail.com that helps businesses better understand the issues and solution set surrounding email archiving compliance.

As an absolute requirement NASD, SEC, NYSE, and many industry regulators now mandate that all incoming and outgoing email correspondence is archived and monitored. Also, by association many firms who do business with these companies may be obligated to follow the same policies. Email archiving solutions provide control, data storage, retention, and retrieval efficiencies companies desperately need to keep up with the growing role of email within their organizations.

Since the size of an organization is not a factor as to whether or not companies must adhere to the law and / or industry regulations, there is a growing concern among small and medium businesses on how they can meet the email archiving requirements.

“Some businesses operate under the misconception that by simply backing up or saving email they’re doing enough,” stated Steve Ireland, President of Norada Corporation. "Unfortunately, traditional data backup processes or manually archiving don't even come close to meeting the new email archiving policy requirements."

Norada Corporation's email archiving service makes email archive management a breeze and fits the needs and budgets of even the smallest firms. To help "get the word out" Norada has created a specific website at
http://www.archivingemail.com to draw attention to some of the issues and its inexpensive solution.

About Norada’s Service
Norada's email archive service is a simple, inexpensive, and reliable way to alleviate concerns posed by SEC & NASD rules, Sarbanes-Oxley, HIPAA, SOA, FSA, IDA, Investment Advisors Act, Legal Discovery and other regulations and guidelines regarding electronic communication retention.

With Norada’s email archiving service all incoming and outgoing email messages are permanently preserved on a non-erasable and non-rewritable professional grade CD-R or DVD-R media. This ensures that information is correctly captured and stored in order to minimize any uncertainty over its integrity and existence so far as is possible.

- The service requires nothing to configure or install making service activation fully transparent to end users
- Ongoing archiving is fully automatic requiring no involvement from end users
- Captures a copy of both incoming and outgoing email transmissions making it equivalent to a "flight-data recorder" for email thereby meeting the demands that are often imposed by a regulatory audit or court action
- The customer can readily access indexes and message archives and copy them to another application or storage medium as required
- Archived messages can be accessed directly by authorized end-users, such as compliance officers or corporate counsel, which significantly reduces the discovery cost and workload for staff

By having Norada manage the archive process customers also benefit from a standardized, arms-length process which provides for high evidential weight in court.

About Norada Corporation (http://www.norada.com)
Norada’s flagship product, Solve360, is an immediately available web-hosted service that enables small businesses to organize, manage, and service their customers, consolidate information, distribute workload, automate activities - get things done.

Solve360 turns familiar software product categories upside down by tightly integrating the functionality of business-class email, CRM contact management, calendar, task, document management, and invoicing into a single, robust, easy-to-use, and extremely useful web-based application.

Since 1998 thousands of small businesses in over 92 countries have entrusted Norada to keep their businesses running smoothly.

For more information contact:
http://www.norada.com
+1 (800) 738-9961
+1 (650) 331-7336

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Press Contact: Steve Ireland
Company Name: Norada Corporation
Email: email protected from spam bots
Phone: 650-331-7336
Website:
http://www.norada.com

Monday, January 30, 2006

New Board of Directors At Minnesota Interactive Marketing Association (MIMA)

Minnesota Interactive Marketing Association (MIMA) Announces New Board of Directors

Interactive marketing association changes leadership for 2006.

Minneapolis, MN (PRWEB) January 30, 2006 -- The Minnesota Interactive Marketing Association (MIMA, http://www.mima.org) welcomes 15 local interactive professionals to its board of directors.

The new board welcomes Kristina Halvorson as its new president. Halvorson has been on the MIMA board of directors since 2002 and is the founder and president of Brain Traffic (http://www.braintraffic.com). MIMA’s outgoing president is Bret Busse, the CIO of Evantage Consulting (http://www.evantageconsulting.com), who began his term in 2004.

“It’s been fantastic to watch MIMA grow and I really appreciate all the hard work the board and volunteers have put in to make these past two years a success,” Busse says. “Now I’m excited to be able to focus on developing our executive advisory board.”

Halvorson accepts her new role with a sincere appreciation of what has been accomplished while Busse was president, “During Bret’s tenure, our membership doubled. Event attendance tripled. Throughout this time of enormous change, Bret has led with a cool head, a steady hand and a killer sense of humor.”

The 2006 MIMA board of directors includes:

• Brad Borg, treasurer. (CFO, Ciceron, http://www.ciceron.com)

• Bret Busse, executive advisory board chair.

• Chris Beltmann, membership chair. (manager of e-marketing development, Carlson Hotels Worldwide, http://www.carlson.com)

• Courtney Remes, co-vice president and web & technology chair. (principal, Synthetic Kit, Inc., http://www.synthetickit.com)

• Curt Olson, member at large. (senior business development manager, ExactTarget, Inc., http://www.exacttarget.com)

• Emily Small, event planning chair. (principal, senior project manager, The Small Company, http://www.thesmallcompany.com)

• Greg McGee, sponsorship chair. (director of business strategy, b-swing, http://www.b-swing.com)

• Joe Rueckert, programming co-chair. (director, digital direct marketing, MRM Partners, http://www.mrmworldwide.com)

• Julie Vollenweider, secretary and communications chair. (communications editor, Greater Minneapolis Convention & Visitors Association, http://www.minneapolis.org)

• Kate McRoberts, programming co-chair. (senior consultant, Evantage Consulting, http://www.evantageconsulting.com)

• Kelly Burkart, co-vice president and marketing & branding chair. (principal, senior copywriter, 5th Street Communications, http://www.5thstreetcomm.com)

• Kristina Halvorson, president.

• Lee Odden, online marketing chair. (president, TopRank Online Marketing, http://www.toprankresults.com)
• Michael Kraabel, development chair. (interactive creative director, Gage, http://www.gage.com)

• Nagesh Shinde, creative studies chair. (assistant professor, University of Wisconsin – Stout, http://www.uwstout.edu)

To best serve MIMA’s 300 members, the board strives to provide quality events, like the upcoming February seminar, “The Big Picture: Putting the User Experience in Context.” For information on this and future events, visit: http://www.mima.org/events

ABOUT MIMA
Founded in 1998, the Minnesota Interactive Marketing Association (MIMA) is a networking and professional development forum for interactive marketing professionals. Members include professionals from all disciplines of design, media, promotions, content development, product development, publishing, marketing, usability and experience design. At MIMA, we connect, educate and partner with our members and guests to elevate the quality of interactive marketing practiced here and around the country.

# # #

Press Contact: Julie Vollenweider
Company Name: MIMA Media Contact
Email: email protected from spam bots
Phone: 612.767.8044
Website:
http://www.mima.org


Security Expert Witness

Saturday, January 28, 2006

Small Business Capital Search Engine

Business Loan Matching Service For Small Business

Press Release by: 4eStrategy LLC
Published on openPR 01-27-2006 09:12 am - CET

(openPR) - Foothill Ranch, CA - January 26, 2006 -- Finding the right sources of financing for a small business can seem like an impossible task. But it doesn't have to be that way. Now there is a business capital search engine that has categorized the lending and investing criteria of over 4,000 U.S. based funding sources.

Business owners who are seeking business loans can enter information about what type of loan they are seeking and are quickly matched to what lenders have to offer. There is no obligation to apply for the business loans and business owners are given a free list of the funding sources they have matched.

The matching is done based on information provided by the business owner such as time in business, industry, location, revenue, credit scores and other specifics. This is then matched to the lending requirements provided by the funding sources. This gives both the business owner and the lender the best chance that a match will turn into a funded transaction.

The "business capital search engine" is found at http://www.businessfinance.com.

U.S based funding sources, with capital to place, can be listed in the business capital search engine for free. Likewise businesses in search of capital can use the matching service for free.

BusinessFinance.com matches businesses in search of capital with funding sources that have capital to lend or invest. Once a business in search of capital has completed a search and received their match list, they are given tools that instruct them how best to go about getting approved and how to prepare and present their request for funding.

Contact Corey Pierce for more insights into business finance. Direct line: (949) 305-2380 Email: info@businessfinance.com Other helpful information regarding the can be found at:
http://www.businessfinance.com

Other business loan sources listed by industry served:
 

Strategic Partnership Provides Legal Validity and Enforceability for E-mail

 
Group Technologies Enters into Strategic Partnership with RPost and Provides Legal Validity and Enforceability for E-mail

GROUP Technologies, provider of E-mail Lifecycle Management (ELM) software, today announced its entry into a strategic partnership with the software firm RPost. Under the new partnership, e-mail delivery confirmation functionality provided by RPost's Registered E-Mail technology will be integrated into GROUP's iQ.Suite for Lotus Domino. The integration, which will result in a comprehensive ELM solution that provides e-mail with legal evidential value and enforceability, will be jointly sold throughout Europe

Karlsruhe, Germany (PRWEB) January 28, 2006 -- GROUP Technologies, provider of E-mail Lifecycle Management (ELM) software, today announced its entry into a strategic partnership with the software firm RPost. Under the new partnership, e-mail delivery confirmation functionality provided by RPost's Registered E-Mail technology will be integrated into GROUP's iQ.Suite for Lotus Domino. The integration, which will result in a comprehensive ELM solution that provides e-mail with legal evidential value and enforceability, will be jointly sold throughout Europe.

When e-mail is used for business purposes, legal controversy over its delivery and content can sometimes arise. The business risks associated with this ever-present legal liability can be significantly minimized by the ability to provide bulletproof, legally valid evidence of what has transpired in e-mail communication. The ability to verify the integrity and authenticity of e-mail also helps organizations adhere to regulations concerning tamper-proof e-mail archiving.

RPost's Registered E-mail technology allows an e-mail sender to receive confirmation that a message has been delivered, independent of the return receipt functionality provided by the recipient's e-mail system and without having to implement a special PKI. This electronic "receipt," which contains a digitally signed delivery confirmation including delivery time, as well as a time-stamped copy of the entire original message, constitutes legally valid evidence that an e-mail has been delivered to a recipient and precisely what that e-mail said (including attachments). Archiving such confirmations with iQ.Suite then provides an additional level of audit security. "The integration of our Registered E-mail technology with iQ.Suite will create a high-performance e-mail management solution that can incontrovertibly verify what has transpired in e-mail. This is especially critical to processes found in the public and financial sectors. Working with GROUP Technologies, we believe the combined solution will quickly become recognized as a standard solution for legally valid e-mail communication," said Zafar Khan, CEO at RPost.

"The integration of RPost's innovative technology into iQ.Suite's ELM
process allows us to offer existing 2,000 customers and new customers a compelling new feature," said Jürgen Wege, GROUP's Chairman and CEO.

About RPost
RPost is the Registered E-mail company. The Registered E-mail system provides the sender of an e-mail with legally valid proof of authorship, content, and delivery to any Internet address. The Registered E-mail system does not require the recipient to have any special software or take any compliant action to prove delivery. RPost services provide the sender with a tamper-detectable e-mail receipt that contains all the information required to prove delivery and content, but RPost does not retain a copy of the message. For more information, visit their website at http://www.rpost.com

About GROUP Technologies AG
GROUP Technologies AG is a leading provider of E-mail Lifecycle Management (ELM) solutions. The intelligent, interlocking products found under the name "iQ.Suite" work together to enable robust security and the effective organization of e-mail from encryption, virus protection and anti-spam, to content-based classification and secure archiving. The products are available for the Lotus Domino, Microsoft Exchange, and SMTP platforms.

Respected organizations like Deutsche Bank, Ernst & Young, Honda, Heineken and Miele are just a few of the over 2,000 customers and more than 6 million ELM users worldwide.

GROUP Technologies is headquartered in Karlsruhe, Germany and operates a subsidiary in the USA. Its products are sold worldwide, both directly and through business partners. For more information, visit their website at http://www.group-technologies.com

For further information contact:
P-Age die Presse-Agentur
Ursula Schemm
Fürstenriederstrasse 275
D-81377 Munich
Phone: 49-89-790860-0
Fax: 49-89-790860-10
http://www.p-age.de

GmbH GROUP Technologies AG
Markus Goss
Ottostrasse 4
D-76227 Karlsruhe
Phone: 49-721-4901-0
Fax: 49-721-4901-199
http://www.group-technologies.com

Contact Name: Alex Khan
Contact Phone: 1-617-532-0063
Web Address: http://www.rpost.com/

# # #

Press Contact: Alex Khan
Company Name: GROUP Technologies
Email: email protected from spam bots
Phone: 1-617-532-0063
Website:
http://www.rpost.com/

Affordable Web Advertising From LinkSponsor

 
LinkSponsor Makes High Impact Web Advertising Easier and More Affordable

A new, more cost effective way for Small Businesses to Get noticed via click through and search engine optimised advertising space.

(PRWEB) January 27, 2006 -- With the runaway online success of ‘The Million Dollar Homepage’ fresh in people’s minds, companies are searching for the next high-profile online advertising site where brands and products can get great exposure at affordable prices.

On 23rd January http://www.LinkSponsor.co.uk site went live offering companies a chance to get their business an advertising presence on an uncluttered site. The site is already attracting hundreds of unique visitors per day thanks to search engine optimisation and marketing activity carried out by the site owners. The site is also being linked to by high profile websites such as EBAY where an auction of some of the remaining keyword driven ad spaces is taking place.

With web space for each business keyword starting from only £10.00 for one year, small businesses are snapping up spaces as they see it as a cost effective and easy to use system in order to quickly increase click through traffic to their own websites.

LinkSponsor.co.uk has been developed by Daniel Mullin of Internet start-up company Crus Ltd, who commented, “Entrepreneurial spirit is strong in this country and this means people are always looking for new and unique ways to get their business of the ground.”

LinkSponsor.co.uk is easy to use and involves only a few simple steps before your business appears on the uncluttered front page. With a range of adverts from £10 upwards there is an advert to suit every budget.

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Press Contact: Andy Barr
Company Name: 10 YETIS
Email: email protected from spam bots
Phone: 01452 300683
Website:
http://www.linksponsor.co.uk

Wednesday, January 25, 2006

Another Student Embellishes Alex Tew Style Pixel Ad Mania With New Feature

 
Univ. of Okla. Student, Trae McNeely, Mimics Alex Tew with His MillionDollarNokia.com Site Selling Billboard Space and Pixels for $1 Dollar Each to Pay for His College

Introducing another MillionDollar website and it's not by Alex Tew; this site has a tradition feel with an innovative edge. Trae McNeely, Information Studies Junior, at the University of Oklahoma has created one of the numerous clone sites hoping to profit off pixel advertising, but his style and use of technology has set his MillionDollarNokia website a part from the others. His site is designed to make over $1 million dollars by selling billboard space and pixels for $1 each. Trae has invented a new form of advertising; Tele-ProductplacementAdvertising using his camera on his new Nokia 6682.

Norman, OK (PRWEB) January 25, 2006 -- With the wave of pixel advertising, comes a new and improved form of advertising created by University of Oklahoma Junior; Trae McNeely. Trae, like many others, is trying to make one million dollars to help pay his college expenses and he's been inspired by Alex Tew and his milliondollarhomepage website which has revolutionized the way people advertise on the Internet. Trae's answer to Alex, www.MillionDollarNokia.com.

Yes, Trae is combining the technology of his new Nokia 6682 to create cash. Instead of just selling pixel space, Trae is selling a customizable billboard for 24 hours, his specialty, and pixels for $1 each.

So, how does it work? Mr. McNeely takes a picture of your website and carries it around all day, in class, during lunch, and even at church. His sign has the website address of the advertiser or whatever text the advertiser wishes to display. McNeely, then takes multiple pictures of himself with your sign as he does his daily activities and the photo is instantaneously uploaded to the Internet where thousands or even millions of people can see it instantly. He claims there is not lag and photos are posted to his MillionDollarNokia website instantly.

Mr. McNeely says his site has several advantages over other websites because your personal or business website(s) could show up on the back of a random person, near a cute girl, or on anything that he finds interesting, thus your billboard is dynamic and constantly changing creating more buzz and publicity. He will even wear and use your product(s) if you are selling t-shirts, phones, or various other products. Your billboard is clickable and people can go to the advertiser or customers website directly.

How much does it cost? Just $100 dollars which equals only $1 dollar per pixel and you can customize your billboard by emailing him your logo as it scrolls across the screen for a full 24 hours. With your billboard you will also receive a permanent space on his website which will stay on the Internet until he graduates so, to most, it sounds like a great opportunity to get thousands of hits to one's website for only $100 dolllars plus the advertising will last for several years.

Why use this new form of Tele-ProductplacementAdvertising as Trae McNeely calls it? You get double for your money and your site is the center of attention for a full day and the billboard can be bought multiple times. If this new form of advertising will last is another story, but the determination of another college student to create money to support his education shows companies, advertisers, and corporations that college students are starting early.

Try it, it's called www.milliondollarnokia.com.

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Press Contact: Trae Mcneely
Company Name: MILLIONDOLLARNOKIA.COM
Email: email protected from spam bots
Phone: 4052048484
Website:
http://www.milliondollarnokia.com

Pixel Advertising Network Gets New Look, Pixel Ad Value Still Doubtful

 
Introducing a New Look of the Pixel Advertising Network

Pixel Advertising Network has received a new look: the new good look combined with the good old advertising backend.

Canada, Toronto (PRWEB), January 25, 2005 -- Pixel Advertising Network has received a new look. They have redesigned their website (http://pixeladnet.com) and it has received a completely new look.

“Please consider the efforts as an investment into our future, as an investment into our customers businesses. The new site design keeps things more organized and easier to find. This will help our network, already containing almost a hundred websites, to grow even faster, to attract more quality Publishers and, of course, Advertisers. And, what I already can tell, it really worked out! – We have got 10 new publishers signups in just first 8 hours since it has been launched!”- said Yuriy Setko, the PixelAdNet.com founder.

"We have also received some very warm press reviews: as illustrated by the eBay auction for the last 1,000 pixels on Alex Tew’s Million Dollar Homepage, pixel-based advertising can work. But while copycat pixel advertising web sites are already becoming old-hat, developer Yuriy Setko has now taken a different approach.” - wrote
http://www.adotas.com about the PixelAdNet.

Pixel Advertising Network is a Canadian company, offering a new advertising format – Small Image Ads Banners, the banners able to drive 10-50 times more visitors to your website comparing to all known online advertising models. Our banners are especially good for the websites with limited advertising room, for blogs, community forums etc.

Pixel Advertising Network has grown to almost a hundred publishers network (since our start in November 2005), joined together publishers from many countries, such as USA, Canada, United Kingdom, Brazil, Italy, France, Norway, Sweden, Finland other European countries; we also have publishers from such countries as China, India, Vietnam.

The network is already able to provide almost two million impressions a week, which reflects 100% growth comparing to what they had a month ago. Besides the number of impressions statistics, they are also offering advertisers statistics on CPC and CPM, so they could manage their ads accordingly.

"We were the first in the Internet offering a comparable service. And, as of today, our advertising engine is still the most sophisticated, our prices are still the lowest in the industry. And - yes, we are already imitated, but not yet duplicated." - said Yuriy Setko. An advertising engine like that is not as easy to build as the old style banners exchange, or the pixel advertising sites. Their advertising engine is more complex than the pixels sites (offering targeted advertising), and able to provide higher traffic at lower price, comparing to the old style banner ads (even to the text banner ads).

Check out the new site design. And, both, the Publishers, willing to sell their website advertising space, and the Advertisers, looking for a low cost, but still effective online advertising solution, - are very welcome to the PixelAdNet.com.

# # #

Press Contact: Yuriy Setko
Company Name: PIXELADNET
Email: email protected from spam bots
Phone: 647-294-1708
Website:
http://pixeladnet.com

Tuesday, January 24, 2006

Infoworld and Dell Small Business Magazine Free Offer

 
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Be sure to forward this email to business associates - they may wish to apply to receive a complimentary publication in their industry as well.

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Dell Small Business E-mail Updates Save on Dell products with Dell Small Business E-mail Updates! Sign up today and get great deals on systems, networking hardware and essential software and accessories delivered right to your inbox every week. Note: Dell will be contacting you via email with details - offer valid in the United States Only.

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Monday, January 23, 2006

Real Estate Agents Get Postcard Marketing Tips

“Postcard Marketing Tips for Real Estate Agents”
by Brandon Cornett
 
If you've been practicing real estate for any length of time, you've encountered postcard marketing in some form or fashion.
 
Real estate agents use postcard marketing (also known as direct mail marketing) for a number of reasons. Among other things, postcards are cost-effective, versatile and targeted.
 
But the purpose of this article is not to tell you why you should use postcards to market your services. The purpose of this article is to address the “how” of postcard marketing.
 
To be exact, this article will show you how to use postcards to outperform the competition and increase your ROI. Now that I've made a huge promise to you, let me deliver the goods:
 
Step 1 — Identify Your Audience
When creating your postcard message, start by identifying your audience. This is a critical step because the rest of the process depends on it. To identify your core audience, you simply have to ask yourself a series of questions.
 
Here's an example of how your Q&A might go:
 
- What area do I want to represent? Happy Town, Vermont.
 
- Am I focusing on buyers or sellers? Buyers.
 
- Any particular type of buyer? First-time buyers.
 
- Where might I find them? Apartments. Perhaps living with relatives in the area.
 
- What's important to them? Learning about the home-buying process.
 
- What else is important to them? Finding an agent they're comfortable with.
 
Step 2 — Create Your Audience Statement
When your list is complete, you should be able to combine the answers into a paragraph. This paragraph is your audience statement, and it will help you set your postcard marketing objectives (Step 3).
 
Here's what the audience statement might look like from the example above:
 
“I want to reach people looking to buy their first home in Happy Town, Vermont. Being first-time buyers, they probably live in nearby apartments or with relatives (so I should send my postcards to homes and apartments in my farm area). These people will want to learn about the home-buying process in order to feel more comfortable with it.”
 
You're probably starting to see the value of an audience statement. In fact, you might even have ideas popping up on how to connect with such an audience. And that leads us to our next step...
 
Step 3 — Determine Your Objective
Now that you know your audience, you can set the objective for your postcard marketing campaign. Ask yourself, “What do I want to happen as a result of sending my postcards?”
 
Here's the key to this step. Don't ask your postcards to do more than they're capable of doing. For example, don't use postcards to try and convince recipients that you offer superior service. That's a common mistake, and it's too much to ask of an 8"x5" piece of card stock.
 
“Superior service” cannot be conveyed through a postcard. It can only be conveyed through a working relationship.
 
So let's scale back the objective until we find something that (A) gives the postcard a more realistic task, (B) follows a more natural sales progression, and (C) capitalizes on known consumer behavior.
 
Let's use our postcards to generate a response from recipients.
 
Now that's something a postcard can handle — especially if you create a compelling message with a strong offer. And since we know from statistics that most consumers end up choosing the first real estate agent they contact, we're capitalizing on known consumer behavior.
 
Following our first-time buyers example, maybe we will promote a free home-buying seminar to generate interest and response. After all, anyone can benefit from a home-buying seminar — but especially those who've never bought a house before.
 
Step 4 — Conduct Your Mailing
This step will vary depending on your audience and your objective. But you've done the most important parts already. You've determined your audience. You've identified what it is you want your audience to do. And you even have some ideas on how to motivate them in that direction.
 
Continuing our first-time buyers example, this step might involve sending a postcard that promotes a free home-buying seminar.
 
Step 5 — Evaluate Your Response Rates
Make sure you have some way to track the responses you get back from each mailing. This will allow you to compare one postcard message to another to see which one performs better.
 
In the first-time buyer example, this could be as simple as tracking the number of RSVPs, or asking people in the seminar how they heard about it. Record the number of people who attend the seminar as a direct result of the postcard, and you've measured your response rate.
 
Armed with this information, you can experiment with other versions of the postcard to see which one performs or “pulls” the best.
 
Conclusion
There you have it — a structured and logical approach to postcard marketing. Identify your audience. Create your audience statement. Determine your objective. Conduct your mailing. Evaluate the response. Five easy steps!
 
And here's a step that will follow automatically — succeed.
 
--------------------------------------------------------------------------------
About the Author
Brandon Cornett is the editor of PostcardSmart.com, the Internet’s largest website dedicated entirely to direct mail marketing with postcards. For more expert articles on postcard marketing, visit
http://www.PostcardSmart.com.
--------------------------------------------------------------------------------

Direct Mail Marketers Find Information At PostcardSmart.com

Introducing PostcardSmart.com: an Informational “Super Site” for Direct Mail Marketers

(2006-01-22) Brandon Cornett

New website dedicated to postcard marketing offers a wealth of tips and tactics for direct mail marketers.


Austin, TX – January 22, 2006 – Postcard marketing means so much to Brandon Cornett that he created a large, content-rich website in its honor.

Cornett is a project manager with Ginny’s Printing (an Austin, Texas-based commercial printer) and ColorDirect (a forthcoming postcard marketing service). Having worked within the direct mail / postcard marketing industry in various capacities, Cornett has developed quite a passion for the subject:

“The website started as a small project based on a passion,” Cornett said. “Just a way to share information with like-minded individuals looking to improve their postcard marketing efforts. It quickly grew from there.”

Despite humble beginnings, PostcardSmart.com has grown to include more than 50 articles (at the time of this writing) covering all aspects of marketing with postcards. Topics covered include:

* Postcard writing and design tips
* Direct mail strategies
* Tutorials on response testing
* Industry-specific articles
* A growing number of related topics

Cornett says the site will continue to expand, and that it’s starting to take on a life of its own: “At first, we spent endless hours seeking input from expert sources. But as people begin to submit articles to us, the site will basically grow itself.”

About PostcardSmart:

PostcardSmart is fast becoming the Internet’s largest website dedicated entirely to direct mail marketing with postcards. The website offers advice on a variety of postcard marketing topics and encourages article submissions from expert authors. For more information, visit
www.PostcardSmart.com.

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Media Contact:
Brandon Cornett
512-454-6874 (ext. 229)
bcornett@ginnysprinting.com

Sunday, January 22, 2006

Florida Direct Marketing Association To Learn How 33% Response Rate Generated

Direct Marketer to Share with the FDMA How He Generated 33% Response for Land O’Lakes

“How a Direct Mail Campaign Showed a Stellar 33% Response for Land O’Lakes” is the topic for the FDMA’s monthly luncheon on Thursday, February 16th at the Westin Hotel on Cypress Creek Road and I-95 in Fort Lauderdale from 11:30 am to 1:30 pm. The meeting is open to the public with registration and networking beginning at 11:30 am.

Fort Lauderdale, FL, January 21, 2006 --(PR.COM)-- Les Layton will share with the Florida Direct Marketing Association on February 16 at the Westin Hotel how his company got 33% direct mail response rate from 3,000 Land O’Lakes key prospects without giving away the farm.

Layton, president of Whitney Worldwide Inc. and Whitney Marketing, has been helping Fortune 500 and other leading companies produce exceptional response rates for 20 years. His company also acquired 3M’s Direct Response business. Clicking on Client Testimonials on his marketing division’s Web site (www.whitneymarketing.com) demonstrates the results his company has produced.

“I’ve always said that we don’t use the “J” word in our family,” Layton said, “but when I look at today’s direct mail being sent out I feel like calling it junk. I wonder if people are even measuring and tracking response rates.”

Over-sized postcards, #10 window envelopes with small fonts and no teasers and #10 closed-face envelopes with small white labels just don’t work very often in today’s hectic environment, Layton said.

“The world has changed and direct marketers need to change with it,” Layton said. “We’re all on information overload, and it’s not as easy to get our prospects’ attention as it was in years past.”

Layton said e-mail, cell phones, the Internet, more automobile gadgets and microwave ovens were supposed to make our lives easier, faster and give us more discretionary time.

“Despite these great conveniences, I don’t know many people who work shorter days and weeks,” Layton added. “People are hurried and stressed. It’s tough to get their attention. We all get more e-mails, phone calls, ads and direct mail directed to us than we would like.”

While the list is still the most-important part of direct mail, Layton says people aren’t spending enough time on the next most significant element – the offer.

Having spoken to many conventions about database marketing, customer retention and marketing measurability, Layton said he rarely has spoken to database marketing professionals who say they spend as much time on the offer and list as they do on creative.

“And the creative they are mailing out needs far more time,” Layton added.

Layton will show our Florida direct marketers how his company has used creative offers and packages to get response rates that have surprised many clients.

Advance registration for the February 16th meeting is $35- $45, including a FULL lunch. Register by contacting Laura Silverman, FDMA Executive Director at 954-724-3662 or info@fdma.org. You can also register online at www.fdma.org.

About the Florida Direct Marketing Association

The FDMA has nearly 200 members, including catalogers, Internet retailers, financial services providers, publishers, book and music clubs and retail stores. “Direct marketing” is the art and science of sending one-to-one promotional messages directly to consumers, which allows marketers to measure response rates and campaign effectiveness. The FDMA was a chapter of the national Direct Marketing Association from late 2002 until August 1, 2005, when it once again became an independent organization.

FDMA luncheon meetings are typically held on the third Thursday of each month at the Westin Hotel in Fort Lauderdale. New members get their first lunch free when they join. Special membership rates available for non-profit organizations as well.

Contact: Laura Silverman, 954.724.3662

###
Contact Information
Florida Direct Marketing Association
Keith Fletcher
954.724.3662
events@fdma.org
www.fdma.org

Direct Marketer to Share How He Generated 33% Response Rate

 

Direct Marketer to Share with the FDMA How He Generated 33% ...
PR.com (press release) - Levittown,NY,USA
"How a Direct Mail Campaign Showed a Stellar 33% Response for Land O'Lakes" is the topic for the FDMA's monthly luncheon on Thursday, February 16th at ...

Legislators deny ad tax is retaliation for bad press
Pittsburgh Post Gazette - Pittsburgh,PA,USA
... called Mr. Solobay to express opposition to the advertising tax, which Mr. Knotts claims will reduce his ads and drive firms such as direct mail companies out ... 

Postal worker bids farewell to job
Fremont Tribune - Fremont,NE,USA
... Five years later he took over the job of bulk mail technician; leaving the world of first-class stamps no longer mattered to him. ...  

Consolidation could slow mail
Aspen Daily News - Aspen,CO,USA
The US Postal Service is studying whether to move its mail-processing operations from Glenwood Springs to Grand Junction -- a move that could result in slower ...

Avery Print and Mail Center Provides Direct Mail Marketing Tools ...
PR Web (press release) - Ferndale,WA,USA
Avery® Print and Mail Center, the direct mail marketing group of Avery Dennison Worldwide Office Products, is providing accounting firms with direct mail ...

Going postal over junk mail
Cavalierdaily.com - Charlottesville,VA,USA
Some say that cockroaches will carry on after all other life forms have expired on earth. That is wrong; direct mail marketers will be the last ones standing. ...

New Hope Natural Media Picks Ballantine
DM News - New York,NY,USA
... Corp. for recent direct mail print projects. ... shows. Ballantine will handle the printing and mailing of all four direct mail pieces. ...

DM News' Essential Guide to Lists and Databases: Choosing an E ...
DM News - New York,NY,USA
... should be an experienced multichannel list broker because the most productive marketing programs increasingly combine e-mail, direct mail and telemarketing. ...

Saturday, January 21, 2006

New State Health Insurance Laws and Regulations Directory

Gor a Health Insurance Beef or Question? New State Health Insurance Laws and Regulations Directory Can Help

Press Release by: Benefits Boutique
Published on openPR 01-20-2006 09:03 am - CET

(openPR) - Plano, Texas USA
Directory of State Health Insurance Laws Helps Answer Health Insurance Complaints and Questions

Where can you go when you have a health insurance question or complaint? Are you overwhelmed by conflicting health insurance advice from friends, relatives, or agents?

Today, www.BenefitsBoutique.com announces the introduction of the National Directory of State Health Insurance Laws and Regulations. Benefits Boutique is a nationwide insurance agency and advisory resource offering affordable health and life insurance and sound advice to individuals, families and the self-employed.

The Directory is a new, free resource for anyone shopping for or puzzled by health insurance. The Directory refers visitors to many governmental and private resources that can give objective answers to health insurance questions and lodge complaints with government officials for their state.

Consumers are encouraged to visit the new National Directory of State Insurance Laws and Regulations at: http://www.BenefitsBoutique.com/health%20insurance%20regulations . Directory links and news items are updated regularly, and visitors are encouraged to bookmark and add the Directory to their web browser favorites folder.

According to Michael Chapman, president of www.BenefitsBoutique.com, "We developed the National Directory of State Health Insurance Regulations as a public service for consumers. We found that important and accurate health insurance official information is not readily available in yellow pages or online directories. Too often people rely on biased or inaccurate information and advice from friends and relatives. And health insurance regulations and laws are constantly changing, so we have included the latest state news items as well."

Included in the directory are many links to state and federal insurance regulating agencies, including state departments of insurance. These regulatory agencies provide valuable public information about the health insurance laws and regulations of their state, such as the complaint levels for health and life insurance companies and of licensed agents in the state.

Government-compiled complaint ratings are one important and objective measurement of quality and customer satisfaction which should be part of the consideration of individuals, families or the self-employed when shopping for affordable health insurance. Many state departments of insurance also offer a toll-free hotline service for individuals seeking sound health insurance advice, or who desire to file a complaint against their insurance company or agent.

Benefits Boutique offers nationwide, no-obligation, affordable health and life insurance quotes, sound advice and personal service. Consumers can visit the company website, www.BenefitsBoutique.com or call toll-free for answers to health and life insurance questions and no-obligation quotes. Consumers can even schedule a no-obligation consultation with a health insurance advisor from Benefits Boutique via a toll-free number, a free video web-conference or through Skype, a company owned by eBay.com that provides free online phone service around the world.

Contact Michael Chapman for more insights into this topic. Direct line: (888) 398-6246 Email: mtchapman@BenefitsBoutique.com Other helpful information regarding the can be found at: http://www.BenfitsBoutique.com.

For More Information Contact:

Michael Chapman
mtchapman@BenefitsBoutique.com
http://www.BenefitsBoutique.com
(888) 398-6246

Friday, January 20, 2006

Security Risk Uncovered With Information Recycling

Recycling Poses Information Security Risk

Press Release by: dataXile Corporation
Published on openPR 01-19-2006 11:21 am - CET

(openPR) - In an ideal world, recycling IT assets or sensitive documents would not pose a security threat. Unfortunately, as a Toronto Health Clinic recently learned, the world is far from ideal. In a widely publicized incident, the clinic’s private health records were literally blowing in the wind on a downtown Toronto street being used for a movie set. The clinic’s paper-disposal provider, which offers both shredding and recycling services, mistakenly believed these documents were to be recycled. The company subcontracted the paper to another recycling company, which in turn sold it to the film production company.

“Recycling has merit – but it does not necessarily provide security,” says dataXile principal Joseph Bozic. Mr. Bozic, whose company provides secure data disposal for IT equipment, adds, “Similar breaches could occur with electronic data stored on IT assets. While there are numerous recyclers in the market interested in recovering value from discarded computer equipment, few of these companies are concerned with the secure destruction of the information stored on that equipment.”

As the Toronto health clinic and its paper disposal provider discovered, this is bad for business in more ways than one. Upon investigation, both organizations were deemed to have violated Ontario’s Personal Health Information Protection Act (PHIPA), prompting Ontario Privacy Commissioner Dr. Ann Cavoukian to issue the first order under the new law.

Mr. Bozic commented, “The incident is disappointing, but sadly it doesn’t really surprise me. It is becoming increasingly important for both firms and service providers to ensure they have done their due diligence. Whether service providers are destroying paper documents or electronic ones, questions need to be asked and answered. Issues like collection, process, and the use of any subcontractors and their practices must be addressed. If you do not feel comfortable with the answers, keep shopping until you feel confident in your provider.”

Despite being the first two companies to face an order under PHIPA, Mr. Bozic feels they were fortunate. “Neither the clinic nor the paper disposal company were publicly identified. Future violators may not be as fortunate and many organizations would find that kind of publicity especially devastating.”

About dataXile Corporation:

Toronto-based dataXile Corporation is an information security company specializing in secure electronic data disposal. The company understands the risks and challenges associated with secure electronic information destruction and is committed to eliminating them.

For more information contact:

Joseph Bozic, Principal
dataXile Corporation
416-657-8877
www.dataXile.com
information@dataXile.com

Thursday, January 19, 2006

Blogger to Offer Free Advertising for Bloggers

Jumper Bailey's Bully Pulpit to Offer Free Advertising for Bloggers

Press Release by: Jumper Bailey's Bully Pulpit
Published on openPR 01-18-2006 09:00 am - CET

(openPR) - DALLAS, TX - Jumper Bailey's Bully Pulpit ("The Little Blog with a Great Big Heart") has announced that it is offering free advertising to bloggers for a limited time.

The advertising, which is available in 125 x 125, 120 x 90, 120 x 60, and 88 x 31 pixel sizes, is available for download free of charge from the Bully Pulpit website.

"Webmasters are welcome to download these buttons and place them on their servers, or they can simply copy the HTML code and insert the buttons into their pages if they prefer," said Bailey.

The buttons, each a variation on the theme "Jumper Bailey Is Not Right," sport black backgrounds with red, white, blue lettering. The smallest button is available in blue and white lettering only.

"I left out the red on the smallest button," Bailey said. "I thought doing so might serve as an incentive for them to use the bigger buttons."

Bailey emphasized the buttons' visual appeal.

"I gave serious thought to the creation of these buttons," Bailey explained. "I really wanted to create something that would stand out and have an impact."

Bailey said that although he eventually planned to charge webmasters for the use of his buttons, he would not do so for those taking advantage of the limited-time offer.

"No," he said. "If they download and use the buttons now, I won't charge. Those buttons will be theirs to keep. No strings attached."

Bailey said that he felt the free-button offer would be attractive to webmasters.

"Prestige is very important on the Internet," he explained. "Having the right kind of advertising on your website sends a powerful message to visitors."

Bailey resisted the suggestion that he provide reciprocal advertising in exchange for the use of his buttons.

"Look," he said. "They're free. I don't know what more you want."

"Webmasters will either use them or they won't. If they don't know a good deal when they see one, that's really not my problem."

"These are nice buttons," he said, terminating the interview.

About the Bully Pulpit

Jumper Bailey's Bully Pulpit (
http://jumperbailey.com) is a blog which explores the lighter side of life. It was officially launched on January 2, 2006.

The free buttons are located at
http://jumperbailey.com/free_advertising.php and are available for a limited time.

[Editor's comments: FINALLY! A really good press release and a great offer! This one brightened my day and I thought about accepting the offer... for about a second! :-) Nice work! (hris ]

Wednesday, January 18, 2006

Ten e-mail marketing trends for 2006

 

Ten e-mail marketing trends for 2006
Thewisemarketer.com (subscription) - UK
... EmailLabs estimates that 30% to 50% of a company's e-mail list may be inactive, meaning that subscribers have not opened or clicked on a link over a reasonable ...

Law now puts a spanner in the spammers' works
Business Day - Johannesburg,South Africa
... The law states that anyone who sends unsolicited commercial communications to a consumer must give the recipient the option to be removed from the mailing list ...

Scam mailers often prey on the elderly
Fredericksburg.com - Fredericksburg,VA,USA
... In fact, the terms and conditions on many of the pieces of mail John's mom received reserve the right to "make our mailing list available to companies whose ...  

Florida Attorney General Spamming?
Security Pronews - Lexington,KY,USA
... This isn't an uncommon practice. It would seem though, that Mr. Crist has utilized that same mailing list as a source of re-election campaign emails. ... 
 

Philanthropic Postcard Company: Donates Its Services to ‘Say No ...
PR Web (press release) - Ferndale,WA,USA
... PostcardMania is a full service postcard direct mail marketing company which includes graphic design, printing, mailing list acquisition and mailing services ...

(PRN) - ADVO Further Improves Nation's Most Comprehensive ...
Bolsamania.com - Madrid,Madrid,Spain
(PRN) - ArrowSpan Announces Highly Compatible, Open Solutions WiFi Mesh Networks to Public Service Equipment Solution Providers ... [+. ...

ADVO Further Improves Nation's Most Comprehensive Residential ...
Yahoo! News (press release) - USA
... Inc., (NYSE: AD - News) a leading direct mail media company and owner of the nation's most comprehensive residential and business mailing list, has become the ...

DM News' Essential Guide to Lists and Database: Lists: Purchase ...
DM News - New York,NY,USA
... Such agreements are rare. Things to know before renting a mailing list. The difference between an effective or ineffective list could be the list broker. ...  


ADVO Further Improves Nation's Most Comprehensive Residential Mailing List

First to Use Technology That Updates 145 Million U.S. Addresses Weekly - Leading to Less Waste, and Higher ROI for Nation's Advertisers

WINDSOR, Conn., Jan. 18 /PRNewswire-FirstCall/ -- ADVO, Inc., (NYSE: AD - News) a leading direct mail media company and owner of the nation's most comprehensive residential and business mailing list, has become the first company to add weekly address updates now available from the U.S. Postal Service (USPS). The new process trims up to seven weeks from the current procedure, and makes ADVO's residential mailing list the nation's most deliverable address file.

"Direct mail is already the nation's leading advertising medium because of its effectiveness in targeting, and because it is so measurable. This improvement only enhances its effectiveness," said Matt Spahn, ADVO Chief Marketing Officer.

"The weekly update is an important enhancement to our print distribution platform. It will help ensure that our clients' mailed advertising is reaching the most up-to-date households, driving superior response," said Spahn.

Over the past four years, ADVO worked with the USPS to test this significant improvement to the USPS's Computerized Delivery Sequencing (CDS) service. The system organizes 145 million residential and business addresses by carrier route, in the delivery walk-sequence of the carrier. Companies like ADVO use this information to prepare their packages for USPS processing, which earns them and their advertising clients the lowest possible postal rates.

In the past, full- and partial-CDS address changes were available from the USPS in alternating months for qualified mailers.

Now, ADVO receives the USPS address changes weekly, and along with data from its extensive mailing programs, uses the information to update its proprietary mailing list. In the last year alone, ADVO made tens of millions of updates to its list covering the spectrum of new addresses, seasonal changes, street name changes, carrier route changes and more. ADVO's list includes 132 million residences and 13 million businesses -- virtually all 145 million U.S. mailing addresses.

"Going forward, we have an even stronger platform for ensuring that our list remains the gold standard of the direct mail advertising industry," added Mark Gundersen, ADVO Director of Network Services.

Address accuracy and completeness is extremely important for ADVO's clients, which include 17,000 national, regional and local advertisers. Virtually all businesses are eager to reach new households so that they can ensure 100% market penetration of their inserts in their stores' retail trade areas. If a home becomes vacant, eliminating that address will reduce waste in paper, printing and distribution costs, allowing advertisers to extend their budget to new prospects. And, with ADVO's sub-ZIP Code targeting and distribution capabilities based on carrier route data, being able to quickly reflect changes in the postal walk-sequence order enhances the company's ability to provide superior targeting to its clients.

In addition to using its proprietary mailing list to support its nationwide shared mail program, ADVO markets the list to third parties through its exclusive relationship with American List Council (ALC). Direct mailers using this list will also benefit from this latest enhancement.

ADVO's close work with the Postal Service spans 50 years. The company's mailing list was used as the base for the 1980 and 1990 censuses.

About ADVO

ADVO is the nation's leading direct mail media company, with annual revenues of nearly $1.4 billion. The company's industry-leading targeting technology, coupled with its unparalleled logistics capabilities, enable retailers seeking superior return on investment to target, version and deliver their print advertising directly to consumers most likely to respond.

ADVO's proprietary mailing list is a key enabler of its coast-to-coast media distribution platform. Serving 17,000 national, regional and local retailers, the company reaches 114 million households, more than 90% of the nation's deliverable home addresses, with its ShopWise® shared mail advertising.

Demonstrating ADVO's effectiveness as a print medium, the company's "Have You Seen Me?®" missing child card, distributed with each ShopWise® package, is the most recognized mail in America. This signature public service program has been responsible for safely recovering 140 children. The program was created in partnership with the National Center for Missing & Exploited Children and the U.S. Postal Service in 1985.

ADVO employs 3,700 people at its 24 mail processing facilities, 33 sales offices and headquarters in Windsor, CT. The company can be visited online at http://www.ADVO.com.

 


Source: ADVO, Inc.

Popular Trade Publications: DV Magazine, eWeek, plus many more free subscriptions

 Subject: Popular Trade Publications: DV Magazine, CADBlocks, plus many more ...

Greetings!

All the publications below are available to you since you live in the United States. We hope you will find them of interest. Click on the titles below to see if you qualify, and be sure to forward this email to business associates - they may wish to apply to receive a complimentary publication in their industry as well.

Subscribe and enjoy!

 
Popular Trade Publications at TradePub.com

DV Magazine
provides objective, hard-hitting, in depth reviews of digital video ...
more info
  CADBlocks
targets architects, specifying engineers, and CAD Managers ...
more info
  eWeek
enables readers to successfully evaluate, deploy and ...
more info
 
Other Reader Favorites:

Refocus
reports on all the major developments in renewable energy ...
more info
  Biophotonics International
delivers a unique global insight into the photonic products ...
more info
  Dr. Dobb's Journal
enables programmers to write the most efficient and ...
more info
 
Baseline
provides the practical information needed to undertake ...
more info
  Investment Advisor features product surveys, planner profiles, and ...
more info
  Small Times
spotlights key issues in nanotechnology, MEMS and microsystems ...
more info
 

Remember, all subscriptions are complimentary to industry professionals who meet the publishers' qualifying criteria. If you missed last week's newsletter, please click here to see it now.

Cheers!

Gina Geertz
TradePub.com Manager
gina@TradePub.com
www.TradePub.com

Frequently Asked Questions

Are trade publications really FREE and why?
Yes! All of the trade publications on the TradePub.com Websites are absolutely free of charge. There are no hidden fees, and there is no obligation. TradePub.com will not invoice for subscriptions.

Doing business in today's competitive environment requires a serious commitment to stay abreast of trends and technology, and every business needs a technology infrastructure to perform effectively and efficiently. Trade publications and their advertisers want to give you information you need to do business. It's worth it to them to give you the magazine free because you have a genuine need for the information and products described therein. Advertisers need a vehicle to deliver their message to you which justifies spending advertising dollars to give subscriptions for free.

How long will it take to get my first issue?
If the publisher determines your subscription is qualified, it may take up to twelve (12) weeks for the publisher or their fulfillment agent to deliver your first issue, however it varies, and may also depend on where your subscription application falls in their circulation cycle.

How will I know if I've qualified to receive the free trade publication?
All qualification forms are forwarded to the publishers. It is the sole discretion of the publisher to determine if they will accept or deny subscriptions. Unfortunately publishers do not always have a procedure to notify subscribers if they are not accepted. If the 12 week time frame has passed and you have not received your first issue, you may want to try selecting another publication of similar interest - different publishers may have different qualifying standards for each publication. You may also want to refer to the thank-you email that was sent to you when you submitted the qualification form. There you will find the contact information for directing your subscription status inquiries.

What if I am looking for a magazine that is not listed?
We add publications to our Website on a regular basis. If you join our email list, you will be periodically notified of any new publications that are added to our site.

If I live outside of the U.S., can I qualify to get trade publications?
The publishers determine the countries that are eligible for free subscriptions. Some publishers have an international edition available. Unfortunately, TradePub.com cannot make any exceptions. You may view the publication list by geographic eligibility by clicking here.

What if my mailing address changes during my subscription?
You will need to contact the publisher directly to change your address. For publisher contact information, refer to the masthead in the first few pages of the print magazine, or search online.

Who do I contact if I want to find out about editorial calendars, publication advertising, or other content for a specific trade magazine?
You will need to contact publishers directly to get editorial, advertising or partnership program information on individual publications. NetLine Corporation does not publish any of the titles listed on the Consultant-Directory.TradePub.com website. You can typically find the publisher contact information on the table of contents page or in the first few pages of the print publication.


What qualifications do I need to receive a free subscription to a trade publication?
The publishers are solely responsible for determining the specific requirements needed to receive their publications free of charge. TradePub.com is not involved in this decision, nor does TradePub.com have any influence on what this criteria is. Generally, one or more of the following is required: 1. your work requires you to be informed and up-to-date about the subject matter covered by the trade publication, 2. you need information about the types of products that are advertised or discussed in the trade publication, and/or 3. you evaluate, recommend and/or purchase types of products that are advertised or discussed in a trade publication. Publishers are interested in specific job titles and job functions, but may also evaluate and determine qualification based on other criteria asked in their qualification form. Additionally, publishers' criteria may change from time to time, based on their overall demographic needs and requirements.

How long will my free subscription(s) last?
Publishers determine the length of the subscription period for each publication. Most free subscriptions last at least a year. When the publisher's circulation period is over, however, they may ask you to requalify in order to continue receiving their magazine. Again, these are not soft offers and you will not receive an invoice for your subscription.

Is Consultant-Directory.TradePub.com the publisher?
Consultant-Directory.TradePub.com is not the publisher of the magazines on this Website or any partner sites. We collect qualified (free) subscriptions on behalf of our publishing clients. For editorial, magazine advertising, circulation, or other inquiries, you will need to contact the publishers directly.

Why do the qualification forms ask a personal question?
Most publishers work with third party agencies that audit their circulation numbers. These agencies require that subscribers answer a personal verification question to be used during audits to verify that the person filling out the form is indeed who they claim to be. On a standard paper-based qualification form, the publisher would ask for a signature, however since that is not possible to do online, this is the industry accepted alternative.

I'm a Circulation Manager or publisher and would like to list my magazine on a TradePub.com site - how can I do this?
For information about our subscriber acquisition services, please email your inquiry to pubsales@TradePub.com.

Consultant-Directory.TradePub.com is a division of NetLine Corporation - please tell me more about NetLine.
NetLine is a marketing automation service provider that combines powerful technology with proven "best practices" to help business-to-business marketers leverage the Internet for lead generation, relationship marketing, and building marketing intelligence. Our services are quite varied and include everything from email newsletters and event follow-up programs to email list rental, online registration pages, and most importantly, the backend tracking, reporting, and analysis of these efforts to validate their effectiveness.

NetLine, an innovator in Internet marketing since 1994, is located in Los Gatos, CA.

 
 
 

Ballantine Tapped For Direct Mail Print Projects

New Hope Natural Media Chooses Ballantine for Direct Marketing Efforts

Press Release by: The Ballantine Corporation
Published on openPR 01-17-2006 07:32 pm - CET

(openPR) - New Hope Natural Media, a company that provides integrated marketing solutions to the natural products industry, has chosen The Ballantine Corporation for recent direct mail print projects.

The first group of projects, color brochures, are aimed at promoting four of their natural products trade shows:

- Natural Products Expo West
- Nutracon
- SupplyExpo
- Kosher World Conference & Expo

Ballantine will be handling the printing and mailing of all four direct mail pieces.

The Ballantine Corporation, established in 1966, is a full-service direct mail production company providing creative copy & design, print production and mailing services. New Hope Natural Media joins The Economist, Wall Street Journal, Caesars Pocono Resorts, Smithsonian Magazine, Stamps.com and 75 other valued Ballantine clients.

“We're excited to have the opportunity to work with New Hope Natural Media,” says Thomas C. Coté, President of Ballantine. “New Hope is an established and respected media company in a growing industry and we look forward to working with them on future direct marketing projects.”

About New Hope Natural Media:

New Hope Natural Media is the leading multimedia resource and information provider for the healthy products industry with print, in-person/event, and e-business products and services. New Hope publishes The Natural Foods Merchandiser, Nutrition Business Journal, Delicious Living and Functional Foods & Nutraceuticals. New Hope also produces trade shows and conferences, including two of largest natural and organic products trade shows in the world: Natural Products Expo West in Anaheim, Calif., March 23-26, 2006 and Natural Products Expo East in Baltimore, Maryland, October 4-7, 2006.
http://www.newhope.com

About The Ballantine Corporation:

Ballantine is a full-service direct mail production company providing creative copy and design, print production and mailing services. Established in 1966, they bring a full plate of benefits to their clients including project support, extensive direct mail knowledge and aggressive pricing. For more information, please contact Tom Coté at (973) 305-1500 x204.
http://www.ballantine.com

Tuesday, January 17, 2006

PR Services Offered As Pay-as-You-Go

 
eXubrio Group Introduces Pay-as-You-Go PR Services

Buffalo, New York, based eXubrio Group offers press release development and publication on a per-release basis. The firm also offers PR services on a project basis. eXubrio Group is a full-services advertising, marketing, and public relations firm.

Buffalo, N.Y. (PRWEB) January 17, 2006 -- Advertising, marketing, and public relations firm eXubrio Group LLC introduces a new lower-cost public relations service. The Buffalo-based firm will draft and publish press releases for a fixed price. The service includes posting the release on the Internet for maximum visibility. This new service will help companies that cannot afford expensive retainer arrangements with PR firms.

eXubrio Group helps businesses reduce their investment in all marketing activities, while improving the impact of marketing on sales. Many PR firms will not accept project work, or single press releases. These PR firms prefer to contract for a long-term monthly retainer fee with their clients. The cost of these retainers can be prohibitive for small to medium sized businesses.

Public relations activities, especially the use of press releases, represent the most cost-effective communications tools available to all businesses. Posting releases on select Internet PR services can substantially increase traffic to companies’ websites, increasing the potential for obtaining new business from website visits.

The eXubrio Group price to develop and publish most press releases locally, to distribute the release to the company’s trade media, and to post the release online, usually will be $650.00. This price depends on the availability of information from the company to write and publish the press release. eXubrio Group will provide a firm price quote prior to starting each project.

In addition to writing and publishing press releases, a few of eXubrio Group’s additional PR services include:

- Writing case studies and customer testimonials for publication in trade media and for use by clients’ sales people.
- Writing background papers and fact sheets for use in press kits.
- High-resolution digital product photography for press kits and website development.
- Creation and maintenance of Press Rooms for companies’ websites.
- Creation of press kits.
- Media research and media contact list development.

eXubrio Group provides a full range of advertising agency, marketing, and public relations services. For information about eXubrio Group’s services, call Paul McAfee at (716) 568-0329, or visit www.exubrio.com.

About eXubrio Group LLC
eXubrio Group is an advertising, marketing, and public relations agency. The three Buffalo-area companies that own eXubrio Group are:

- CenterPage Inc. – CenterPage evolved from offering pre-press services into a marketing firm with a broad range of in-house creative and production services. The firm has in-house graphic design, prepress and plate making, digital photography, and digital printing capabilities. (
www.centerpageinc.com)

- eXubrio, LLC – eXubrio has helped clients nationwide improve the impact on sales growth of their marketing activities, while reducing expense budgets. This partner specializes in developing highly effective marketing strategies based on customer focused value propositions and key messages. (www.exubrio.com &
www.c-levelleads.com)

- Noein Inc. – Noein provides companies with IT support for their web marketing activities, ensuring that websites create qualified leads and sales growth. The company specializes in database driven websites, and search optimization of its clients’ sites. (
www.noein.com)

eXubrio Group provides services that range from fundamental marketing strategy development through all areas of advertising, public relations, and marketing material production. The firm specializes in developing clients’ value propositions and key messages. This work is critical to the effective use of all marketing tools.

eXubrio Group has its main office at 452 Sonwil Drive in Cheektowaga, New York, near Buffalo. It has additional offices in Kenmore and Amherst, New York. For more information, call Paul McAfee at (716) 568-0329 or visit www.exubrio.com.

# # #

Press Contact: Paul McAfee
Company Name: eXubrio Group LLC
Email: email protected from spam bots
Phone: 716-568-0329
Website:
http://www.exubrio.com

Business News Site Provides News, Business News, Industry News

 
ECNext Launches Webbolt’s Ad Supported Business News Site

Webbolt’s site provides high-value news and analysis, available exclusively on the Web.

Columbis, OH (PRWEB) January 17, 2006 -- Senior level executives, marketing professionals, and other business professionals looking for the most current and in-depth information can now find and access business news, research and analysis from Webbolt Limited (www.webbolt.com).

The site, built and marketed by ECNext (15,000 articles and reports on key industries, including manufacturing, security, petrochemicals, e-commerce and energy. Webbolt provides value to its users by offering totally Web-based information and analysis that is not available from other sources, neither on the web nor in print.

Webbolt sees providing the information in an ad-supported model as a means to help more people have immediate access to information that is critical to their business decisions. Webbolt is able to the offer the reports at no charge because of the large amount of traffic being driven to the site from ECNext’s search marketing programs.

“Our researchers and writers are always gathering information from around the world via the web,” said David Gosine, President of Webbolt. “Since we offer the kind of business information that allows our readers to make critical decisions in their business, we felt it was important to make the information more accessible. We are able to do this due to ECNext’s ability to maximize traffic and contextual ads on our site.”

The site is built on ECNext’s proprietary business content merchandising platform and uses ECNext’s expertise in web marketing to enable Webbolt to attract the growing number of business professionals who are using the Web to find answers to critical business questions. It is ECNext’s platform and marketing services that drive significant traffic to support this new type of revenue model.

“Webbolt is a great example of a client with high value content and a strong potential online audience,” said Pamela Springer, President and CEO of ECNext. “The ability to drive users with their 15,000 unique articles, each containing descriptive key words, will drive relevant traffic to the site. Our search marketing programs enable a site like to this to become successful by monetizing traffic. The end user will be delighted by the relevant article they land on and then will have the opportunity to navigate to additional areas within the site.”

ECNext specializes in helping publishers market, sell and deliver business information online via its content merchandising solution. ECNext’s family of solutions, its publisher branded sites, and its Web marketing programs, provides publishers with an additional channel for reaching online content buyers.

About Webbolt Limited
Webbolt Global Business News, Research & Intelligence is a highly selective, synthesized and customized business news service that is objective, informative, balanced, easily accessible and structured to save time. Webbolt’s purpose is to provide unique handpicked content for our readers that are valuable enough to facilitate decisions and action. Webbolt Global Business News, Research & Intelligence is built on professionals’ needs for high quality information, delivered at the right time to the right people in the right form.

About ECNext
Founded in 1996, ECNext specializes in turning Web searches into online revenue for leading business publishers, financial analysts and market research firms. ECNext provides a complete range of technology and services that work together to drive more traffic, revenue and profit. Located in Westerville, Ohio, ECNext works with leading publishers such as Thomson Gale, McGraw-Hill, Dun & Bradstreet, AMR and Fitch Ratings.

For more information, contact:

Michelle Mader
Marketing Communications Manager
ECNext
614-682-5115
www.ecnext.com

# # #

Press Contact: Michelle Mader
Company Name: ECNext
Email: email protected from spam bots
Phone: 614-682-5115
Website:
www.ecnext.com

Demand Down, Dying for Pixel Ads. Prices Crater As People Wake Up.

 
Prime Pixel Ads Are Still Available

Prime Pixel Ads are still available. Advertisers who missed their chances at getting their Pixel Ad on Alex Tew's MillionDollarHomePage, can still get a Prime Pixel Ad online at a fraction of the cost. My-Pixel-Ads-Online.com will continue to add Pixel Ad Pages for as long as there are advertisers interested at placing their ads and these Pixel Ads are available at a fraction of the cost, just 5 cents ($.05), per pixel.

Ocala, Florida (PRWEB) January 17, 2006 -- My-Pixel-Ads-Online.com is offering Prime Pixel advertising at a fraction of the cost of other Pixel Ad Sites. This Is prime Internet Real Estate and advertisers will receive Unlimited Impressions and Clicks. Ads will be listed on My-Pixel-Ads-Online.com for 5 years. Each 10 x 10 Block of Pixels contains 100 Pixels at a cost of $.05 per pixel. So for $5.00 advertisers can purchase a portion of Prime Internet Real Estate. Advertisers can buy as many Pixel Boxes as they wish.

What also sets My-Pixel-Ads-Online.com apart from the other pixel sites is that once the main pixel page is filled, another pixel page will be added and linked to the main pixel page so that everyone who is interested in getting their piece of the internet will be able to do so, and they will be able to do this at a very affordable price.

Advertisers who purchase a Pixel Ad will also be able to change the image or link once they have submitted them, for a 35% surcharge, so please be sure that the image & link is correct. The only exception is if an advertiser has a strong reason why an image/link should be changed, such as, site no longer exists. All advertisers who purchase a Pixel Ad will also receive some Free Bonuses as a way of saying Thank You for your ad. The bonuses are: 

1) Free Software to Submit Your Site to 12 Million Sites for free.
2) Free Details On How To Get 10,000+ Real free Visitors To View Your Website, Everyday.
3) Free Resource For 20 Million Free Ads.
4) A Free All-in-One Instant Messenger That Pays.
5) Free Daily Lotto Ticket Worth Up To $1,000,000.00 in Cash.

Visit http://www.my-pixel-ads-online.com to get a piece of the Internet today. So if anyone has missed their chance at getting on The MillionDollarHomePage because of price or timing, now is the time to get a Prime Pixel Ad. For $5.00 per Pixel Block, that's just 5 cents per pixel advertisers can have their spot on the internet for 5 years. After the main pixel page is filled a new pixel page will be added and linked to the main page so everyone can have a change at having their piece of the internet. NOTE: All Pixel Ads are reviewed before being added to the Pixel Page. Sites containing or linking to illegal, adult, hate or unsuitable content will not be permitted.

# # #

Press Contact: John Elley
Company Name: My Pixel Ads Online
Email: email protected from spam bots
Phone: 352-207-2774
Website:
http://www.my-pixel-ads-online.com

Monday, January 16, 2006

Submitting Articles With Article Submission Software To Boost Website Traffic

 
New Article Submission Software Removes Pain Of Submitting Articles To Boost Website Traffic

Recently launched article submission software allows painless and automatic article submission to nearly 200 article directories, resulting in improved search engine rankings and overall increased targeted traffic to web sites.

(PRWEB) January 16, 2006 -- Internet search engine professionals are unanimous in the long-standing view that getting quality one-way incoming links to your web site is almost sure to get a positive push in your web site ranking efforts and overall increased targeted traffic. One popular and universally accepted method is by submitting your articles to article directories, which will in turn get your articles distributed throughout the world wide web.

However, submitting articles to the article sites one by one has always been a tedious and time consuming task -- one that few people have the time nor patience to follow through. Not any more...

Los Angeles-based David Tang and his software development team have created an article submission software code-named Article Post Robot (http://www.officialhomebusiness.biz/at/st.php?s=APR-Press) which takes away the pain of people who have ever tried to submit manually. This software has the ability to convert the tedious article submission procedures, into a simple fill-in-the-blanks and one-click submit exercise.

David said, "The software is the result of studying the problem of how people used to spend hours submitting to the article directories.". He added, "It was initially not easy as every article directory has their own unique formats and forms to fill, and the lack of a standard format has always been tricky. We have overcome this, and the software is able to submit to article sites on automatic mode, even those sites which require user login."

Thomas Choo of http://www.thomaschoo.com regularly submits his articles to several article directories. He said, "I have used some article submission software before, but due to the complexity of each article site, these software still needs me to make adjustments at each site. With Article Post Robot, the submission is truly one-click for all sites in one go. With the software, I can now submit in minutes what used to take me hours." He added, "I can attest to the benefit of submitting articles. I've seen an increase of 230 incoming links from just one article submission within a short time, resulting in targeted visitors to my site."

Web site owners have silently endured the tedious task of manual article submission. Precious time has been wasted which could have been put to more productive use, like promoting their web sites, or writing another article. This software intends to change that, by harnessing the power of article distribution and turning the whole process into an enjoyable experience.

There is a time-limited special discount for people who act fast.

About Article Post Robot
Article Post Robot is a Windows-based article submission software that will easily and automatically submit your articles to nearly 200 article directories and 50 mailing groups, freeing up your valuable time to focus on more productive tasks such as promoting your web site, getting more sales or writing more articles.

More information regarding this product can be found at:
http://www.officialhomebusiness.biz/at/st.php?s=APR-Press

For more information contact:

Thomas Choo
+65-65560805
http://www.officialhomebusiness.biz

# # #

Press Contact: Thomas Choo
Company Name: OFFICIAL HOME BUSINESS
Email: email protected from spam bots
Phone: 65-65560805
Website:
http://www.officialhomebusiness.biz

Create More Effective Promotions, Marketing Campaigns With Lawson's Retail InSight Suite

Lawson Expands Retail InSight Suite to Help Retailers Create More Effective Promotions, Marketing Campaigns

  New Customer Lifecycle InSight Application Provides Dynamic Customer Segmentation, Enabling Retailers to Achieve Real Business Benefits From Their Loyalty Card Investments  

ST. PAUL, Minn.--(BUSINESS WIRE)--Jan. 16, 2006-- Lawson Software (Nasdaq:LWSN) announced general availability of its new Customer Lifecycle InSight software application to help retailers get more value from their customer base. The software provides a dynamic view of customers' purchasing behavior over time, which retailers can use to develop marketing activities that increase the right kind of customer traffic, reduce churn and increase average purchase size.

"Far too few retailers have moved beyond the classic metric of comparable store sales increases to measure the annual or even lifetime value of a customer," says Paula Rosenblum, director of Retail Research at Aberdeen Group, adding that a more competitive environment calls for a more customer-centric approach. "Hyper-educated consumers have higher expectations for their retail experience, and hyper-sensitive shareholders have higher expectations for results."

Lawson Customer Lifecycle InSight helps address this challenge by providing the sophisticated segmentation retailers need to forecast customers' future shopping behavior and lifetime value. Unlike traditional segmentation applications that offer a static view of customers by demographic or basket size, Lawson's application delivers dynamic behavioral profiles of customer segments that better reveal their expected long-term value to the retailer. With this improved insight into lifetime value, retailers can focus on attracting and building loyalty with the most profitable segments.

The application's ability to automatically spot new trends in customer behavior can further help retailers move customers to higher value segments or prevent them from moving to lower value segments. The application also enables retailers to perform "what if" scenarios to predict the impact proposed marketing promotions will have on customer spending and revenues.

"Lawson Customer Lifecycle InSight demonstrates the potential for using store operations data to help retailers become more customer-centric and, in turn, more profitable," said Michelle Schooff, retail industry marketing director, Lawson Software. "With this application, retailers can finally achieve real value from their loyalty card investments by turning that data into information they can use to grow wallet share, revenues and their customer base."

According to research firm Gartner, Inc., software and IT services rank as the fastest-growing components of IT spending in the retail sector on a global basis, with worldwide retail software spending expected to rise from $4.9 billion in 2004 to $6.8 billion in 2009. ("Forecast: Retail Sector IT Spending, 2004-2009," Sept. 9, 2005).

Customer Lifecycle InSight uses advanced mathematics to help retailers model each of the different types of customers that shop in their stores based on evolving customer loyalty card data. This enables retailers to segment customers into dynamic "customer states," through which customers can move as their value to the retailer changes over time. Retail marketers can then use these dynamic customer states to design marketing initiatives that encourage specific shopping behaviors.

Lawson's industry-focused software solutions help retailers integrate the systems they use to run and grow their businesses. Lawson customers include five of the top 10 U.S.-based retailers, eight of the top 20 apparel retailers, seven of the top 25 grocery chains, 23 of the top 100 restaurant chains and 20 of the top 100 specialty chains.

About Lawson Software

Lawson Software provides business application software and consulting services to services organizations in the healthcare, retail, government and education, banking and insurance and other markets. Lawson's software suites include enterprise performance management, distribution, financials, human capital management, procurement, retail operations and service process optimization. With headquarters in St. Paul, Minn., Lawson has offices and affiliates serving North and South America, Europe, and Africa. Lawson Software and Lawson are registered trademarks of Lawson Software, Inc. All rights reserved.

Forward-Looking Statements

This press release contains forward-looking statements that contain risks and uncertainties. These forward-looking statements contain statements of intent, belief or current expectations of Lawson Software, Inc., and its management. Such forward-looking statements are not guarantees of future results and involve risks and uncertainties that may cause actual results to differ materially from the potential results discussed in the forward-looking statements. The company is not obligated to update forward-looking statements based on circumstances or events that occur in the future. Risks and uncertainties that may cause such differences include but are not limited to: uncertainties in the company's ability to realize synergies and revenue opportunities anticipated from the Intentia International acquisition; uncertainties in the software industry; global military conflicts; terrorist attacks in the United States, and any future events in response to these developments; changes in conditions in the company's targeted service industries; increased competition and other risk factors listed in the company's most recent Quarterly Report on Form 10-Q filed with the Securities and Exchange Commission and as included in other documents the company files from time to time with the Commission.

Contacts
Lawson Software, St. Paul
Terry Blake, 651-767-4766
terry.blake@lawson.com
or
Weber Shandwick
Jenny Myers, 217-649-2965
jmyers@webershandwick.com
At A Glance
Lawson Software
Source: via Business Wire
Updated  07/13/2005  by company
Headquarters: Saint Paul, Minnesota
Website: http://www.lawson.com
CEO: Harry Debes
Employees: 1354
Ticker: LWSN  (NASDAQ

Email Creates Embarrassment For School Superintendent

 
Maine School Superintendent Suffers Embarrassment as LitigationProofing, LLC Awards January “E-mail of the Month” Prize

LitigationProofing, LLC, a New York-based consultant to major corporations and law firms on best practices in electronic communications, has awarded its January, 2006 “E-Mail of the Month” prize for identifying a problematic electronic communication drawn from the public record. This month’s prize relates to an embarrassing e-mail sent by a school superintendent to a colleague.

(PRWEB) January 16, 2006 -- LitigationProofing, LLC, a New York-based consultant to major corporations and law firms on best practices in electronic communications, has awarded its January, 2006 “E-Mail of the Month” prize for identifying a problematic electronic communication drawn from the public record. This month’s prize relates to an embarrassing e-mail sent by a school superintendent to a colleague.

The prize goes to a nationally recognized expert on adult illiteracy and former Executive Director of Literacy Partners, Jon Deveaux. Mr. Deveaux submitted an example drawn from the public records of the State of Maine, where he has a vacation home.

In this prize-winning example, reported in the Norway Advertiser-Democrat newspaper in Maine on November 10, 2005, a superintendent of a school district in Maine sent an e-mail to a colleague regarding a meeting. At the end of the message, the superintendent mentioned how he would like to “punch the lights out of” a specific union representative. When the e-mail was ultimately made public, a “really, really, embarrassing” situation resulted for the superintendent, according to the Advertiser-Democrat report.

Mr. Deveaux, who currently teaches reading at a middle school in the Yonkers, New York, school system, was awarded a “Litigation Proofing” Native American-style drum -- LitigationProofing's preferred method of communication because it leaves no trace.

“The moral of the story is: anytime you touch your fingers to the keyboard in states like Maine, expect it to become part of the public record,” explains Eric M. Rosenberg, president and founder of LitigationProofing.

Maine has a very strong public records law and a long tradition of full public participation and disclosure in state and local government. What’s more, according to the Advertiser-Democrat, the Maine Freedom of Information Coalition has determined that e-mails are generally included in the definition of “public records.”

“Public officials need to think long and hard before they hit the send button, reflecting on the fact that their e-mails could easily wind up in the newspaper,” Rosenberg continues. “In this case, even though the writer likely meant no harm, he clearly should have considered his words more carefully. Quite simply, this demonstrates how poorly e-mail performs as a medium for communicating emotion, rather than plain, unadorned facts.”

As an interesting aside, the Maine Freedom of Information Coalition has said that if the chairman of a board of selectmen in Maine were to send an e-mail to a group e-mail address that included the entire board, the chairman thereby would have called a quorum of the board of selectmen together, constituting an unnoticed and therefore illegal meeting of the board in cyberspace. According to the Advertiser-Democrat, the Coalition argues that such a group e-mail is the same as “shutting a door and locking the public out.” Once again, the lesson is: beware of what you write and to whom you write it.

For bringing this example to LitigationProofing’s attention, Mr. Deveaux has been awarded a LitigationProofing drum. As an ancient method of communication, the drum is a reminder that the only way to assure that your modern communication will not become a permanent public record is to tap it out on the drum rather than upon your computer keyboard.

About LitigationProofing, LLC

LitigationProofing, LLC provides training and consulting to financial services firms, other corporations, and law firms on crucial litigation issues concerning electronic communications, attorney-client privilege and document retention. For more information, please visit www.litigationproofing.com.

About the Contest

To highlight the importance of smart, well-trained e-mail skills, LitigationProofing will award an appropriate prize of nominal value at the end of each month for the best submission of a problematic, but previously publicly disclosed and available e-mail. Contestants may submit entries by sending them to email protected from spam bots. DO NOT SUBMIT any e-mail that is not from publicly available sources. Just as is true in much of what happens in litigation generally, the decision of “Judge” Rosenberg awarding the prize will be subjective and final.

###

Press Contact: Cheryl Munk
Company Name: LitigationProofing, LLC
Email: email protected from spam bots
Phone: 973-731-7015
Website:
www.litigationproofing.com

Promotion Optimization Boosts Promotional Performance

SAS Takes the Guesswork out of Promotions; SAS(R)Promotion Optimization Boosts Promotional Performance
 
NRF Annual Convention 2006
Booth #111
NEW YORK--(BUSINESS WIRE)--Jan. 16, 2006--Retailers pulled out all the stops in the 2005 holiday season, offering huge promotions to lure consumers back to their registers. But the jury is still out on what impact increased promotions had on bottom lines. In 2006, with the introduction of SAS(R) Promotion Optimization, SAS retail customers won't have to struggle to determine the expected lift in demand from promotions.

SAS Promotion Optimization is the latest module in the groundbreaking SAS(R) Revenue Optimization suite (http://www.sas.com/industry/retail/rev_opt), which helps retailers manage revenue and margin through the entire merchandise life cycle. Unveiled at last year's NRF show, this suite of integrated software solutions includes SAS Regular Price Optimization, SAS Promotion Optimization and SAS Markdown Optimization. SAS Markdown Optimization was rolled out first and is being used successfully at several major retail chains.

SAS Promotion Optimization is a comprehensive planning solution that allows retailers to maximize margin and revenue by accurately determining which items to promote, in which locations, at what price points and via which promotional vehicles. Leveraging SAS' advanced demand modeling and mathematical optimization techniques lets any retailer -- from food, drug and hard goods to mass, apparel and specialty -- accurately determine incremental lift from planned promotions. They can then develop and implement optimal promotions, support inventory planning decisions and maximize return on marketing investment.

"The relevance of a solution that helps retailers meet revenue and margin goals through effective promotional planning was highlighted by the promotion-heavy holiday season we just witnessed," said Lori Schafer, vice president, SAS global retail practice. "A promotion optimized for timing, pricing and placement can have significant impact on product demand and, consequently, revenue and profitability."

SAS Promotion Optimization helps retailers:

-- Analyze the effectiveness of promotional events.

-- Understand the impact on revenue and margin of promoting products through different vehicles.

-- Understand demand patterns.

-- Determine base volume and expected lift in demand and revenue.

-- Decide how much to discount items based on vendor-offered promotional costs and sales targets.

-- Reconcile expected promotional revenue and margin with category financial plans.

Powerful "what-if" scenarios

SAS Promotion Optimization provides retailers with powerful "what-if" capabilities that help determine the best set of products to promote to meet category objectives. It also assesses the impact of promotions through an on-demand promotional forecast that can be fed into replenishment systems to reduce promotional out-of-stocks. What-if capabilities help retailers understand how space on promotional vehicles, such as circulars and displays, relates to performance. They also help retailers evaluate the impact of vendor-offered promotions on revenue, margin and sales. The solution enables marketers and merchandisers to determine what categories provide the largest ROI on circulars and other marketing vehicles to optimize marketing spending.

SAS customers include hundreds of leading retailers worldwide, such as Bakers Footwear, Brooks Brothers, Burger King, Carrefour, Casino, Casual Male, The Children's Place, Circuit City, Fakta, Federated Department Stores, Karstadt, Kohl's, Li & Fung Retailing Group, The Limited, Lowe's Companies, Luxottica Retail, Marks & Spencer, Newport News, Office Depot, Sainsbury's, Sport Chalet, Staples, Tesco, Too Inc., Waitrose Limited, Wal-Mart, Williams-Sonoma and 1-800-FLOWERS.COM. SAS is demonstrating its retail intelligence solutions in NRF Booth #111.

About SAS

SAS is the market leader in providing a new generation of business intelligence software and services that create true enterprise intelligence. SAS solutions are used at 40,000 sites - including 96 of the top 100 companies on the FORTUNE Global 500(R) - to develop more profitable relationships with customers and suppliers; to enable better, more accurate and informed decisions; and to drive organizations forward. SAS is the only vendor that completely integrates leading data warehousing, analytics and traditional BI applications to create intelligence from massive amounts of data. For three decades, SAS has been giving customers around the world The Power to Know(R). Visit us at www.sas.com.

Contacts
SAS Institute
Mike Nemecek, 919-531-5140
Mike.Nemecek@sas.com
www.sas.com/presscenter
At A Glance
SAS
Source: via Business Wire
Updated  01/09/2006  by company
Headquarters: Cary, NC
Website: http://www.sas.com
CEO: Dr. James(Jim) Goodnight
Employees: 9,819
Organization: Private
Revenues: $1.53 billion (2004)

Sunday, January 15, 2006

Bad Advice on How to Get a Website on Top Ten List of a Search Engine

(Please see the editor's comments below)
President and CEO of Lone Peak Business Solutions Offers Advice on How to Get a Website on Top Ten List of a Search Engine

It is more important now then ever to take advantage of search engines in Internet marketing.

(PRWEB) January 15, 2006 -- Kathy Anderson, President and CEO of Lone Peak Business Solutions, offers advice on how business owners can take advantage of search engines in Internet marketing.

Anderson says it is imperative for any Internet business to be able to use the search engines successfully. Today, using the Internet for buying, selling and gathering information is common place. A person can literally buy or sell anything online. However, it does present a problem of marketing products. When a person types a subject into the search engine such as “vitamins,” a page will appear on the screen with sites for buying vitamins. If he/she scrolls down to the bottom of the screen, he/she will find a message that goes something like this: sites 1-10 of number 389,432.

So, how does an individual or business get a website or product to be 1-10 instead of number 389,432? Here is one way the search engines work. A search engine is a service you use to find info. Google, msn, yahoo are three of the more popular engines. The more individuals that visit your website, the more important it is considered by the search engines and your position goes to the top of the list.

So how does an individual or business get people to visit their website? They could advertise through television, newspaper, and periodicals. But that is very costly and there is no guarantee anyone will got to the website.

The new wave for internet advertising is surfing companies. Surfing companies hire individuals all over the world to go to websites. There are two benefits for hiring a surfing company. First, by creating “hits” to the website, the website will be positioned higher on the search engines. Second, often those surfing will see the website and purchase a product or service.

If someone doesn’t have a business or a website, surfing companies hire individuals to surf. People all over the world make a comfortable living by surfing websites.

Anderson says, “It is time for all business owners to take advantage of the Internet. A web page and some Internet marketing can mean the difference between just getting by and a successful business.”

For more information about Internet surfing go to http://www.lonepeakbusiness.com/ and click on the 12dailypro banner.

# # #

Press Contact: Kathy Anderson
Company Name: LONE PEAK BUSINESS SOLUTIONS, INC.
Email: email protected from spam bots
Phone: 801-796-5937
Website:
http://www.lonepeakbusiness.com/


[ Editor's comments: In my opinion, the service that is being promoted, 12dailypro. is a ponzi scam and has no value in the area of search engine traffic or listings. I know of no documented proof that shows that people clicking on listings and visiting a site affects positioning.

Also, the people that take part in these "Pay to Surf" programs have no interest in the sites they visit, but only the money they will get from surfing. Don't be fooled by the claims of these "Surfing companies". Ask for proof from a disinterested 3rd party before letting them fleece you.

The main thing that drives this 12dailypro system is the huge profits that people claim to be able to earn, just by surfing 12 web sites a day. The truth is that in order to earn this profit, they have to pay in to the system. If the system was really earning money from all this surfing, then why do people have to pay? Perhaps they are "floating" payments made to members? I think so. (hris ]

 

Saturday, January 14, 2006

High Tech Web Solutions Moves Downtown - Film at 10

 
High tech on the Plains Web-Based Solutions Provider Arquan has Grown from a Home Business to a Downtown Wichita Address

Internet solutions provider Arquan announces a new location in downtown Wichita, KS. Plus the company is growing rapidly and employs four full time and three part time with representatives in Wichita, KS and Las Vegas, NV.

(PRWEB) January 14, 2006 -- Internet solutions provider Arquan announces a new location in downtown Wichita, KS. The office located at 123 S. Market resides in the Sterling Water Building which was formerly the President's Library. The building owners custom built the office space at Arquan's request.

Arquan, founded six years ago, is a full service Internet solutions provider. Services include web development and design, hosting, custom programming, Internet marketing and advertising, web site maintenance, domain name registrations, e-commerce software solutions, shopping-cart services including credit card capability, and merchant services.

The company focuses on delivering quality custom built Internet applications and pre-built e-commerce shopping carts and software with responsive follow-on service and updates. Internet marketing for customers is also a focus of Arquan.

The company is growing rapidly and employs four full time and three part time with representatives in Wichita, KS and Las Vegas, NV.

Following is a recent article in the Wichita Eagle about Arquan from December 23, 2005 printed in its entirety.

High tech on the Plains
Web-based solutions provider Arquan has grown from a home business to a downtown Wichita address.
BY PHYLLIS JACOBS GRIEKSPOOR
The Wichita Eagle

Mention "high tech" and most people think Silicon Valley. Russell Tolle is working to change that.

As founder and president of Arquan, a fast-growing Wichita technology company, he's convinced there are plenty of reasons for a high tech company to call Wichita home.

"We can provide the services and the products at very competitive prices," Tolle said. "At the same time, we can pay our people salaries that enable them to have a high quality of life."

Arquan, founded six years ago, is a Web-based solutions provider. It builds Web pages for customers and offers help with e-commerce, including shopping-cart services, credit card capability, custom programming and help with Internet advertising and marketing.

"It's one thing to have a Web page," Tolle said. "It's another to have a Web page that's easy for potential customers to find, easy to navigate and easy to shop from.

"It's our job to put companies in a position to be found online and to do business on the Web."

The company just moved into its first office, taking over the former Presidents College building at 123 S. Market.

"We began with operations out of home offices," Tolle said. "It gave us the advantage of being able to spend our money on product development and hardware instead of on rent for office space."

Tolle, 36, a native Kansan who grew up in Chanute, has been in Wichita for 16 years. He earned bachelor's and master's degrees from Wichita State University's Barton School of Business.

Ken Elliott, with WSU's Small Business Development Center, has worked with Tolle for the past two years to help him build his business.

"These guys have a unique approach in the way they go about customizing their service for each client," Elliott said. "They are a great little company, and it's exciting to see them grow and move into downtown."

As the company has grown -- it has four full-time and three part-time employees and is shopping for another full-time programmer -- both the number and size of its clients has also grown.

"We've mostly grown by word-of-mouth referrals," Tolle said. "But we are entering a new phase of growth and we felt it was time to move into an office where people could come in, sit down, have coffee, that sort of thing."

Arquan also works with other Web designers or providers of competing services when necessary, said lead programmer Trishan Singh.

"We can do a lot of things that enhance what a designer offers," he said. "We will work with people to provide a service that they can't, even if we're competitive in other areas."

Tolle said the company also works to help people understand what will work best as an e-commerce solution and what could be less effective.

"We try to give them an accurate picture of the upside and the downside so they don't have unreasonable expectations," he said.

NOW YOU KNOW

• What they do: Web design, Web hosting and custom solutions for e-commerce companies
• Web site: www.arquan.com
• Hallmarks: Customer service, responsiveness, speed of delivery

Additional information about services and products located at www.arquan.com.

CONTACT INFORMATION:    
Russell Tolle
Arquan
123 S. Market Ste 202
Wichita, KS 67202
316-636-1122 (local Wichita)
866-511-8973 (Toll Free)
http://www.arquan.com

###

Press Contact: Russell Tolle
Company Name: Arquan, LLC
Email: email protected from spam bots
Phone: 316-636-1122
Website:
http://www.arquan.com/

Friday, January 13, 2006

Mail is bent, rifled for gift cards, cash

 

Mail is bent, rifled for gift cards, cash
Detroit Free Press - United States
... Two metro Detroit postal workers -- one a mail carrier in the Northville area and the other who worked at a mail processing center in Troy -- were accused last ...  

E-Mail Prospecting Can Still Hit Gold
CIO Today - Woodland Hills,CA,USA
... when we have good reasons for going to e-mail, we're still getting responses via e-mail that are as good or in some cases even better than direct-mail response ...

PRSA: Creatively Breaking Through the Clutter With An Eye on ROI
Wisbusiness.com - Madison,WI,USA
[MADISON, Wis.] -- January 12, 2006 -- The latest in direct mail marketing communication techniques will be discussed at the upcoming Public Relations ...

Analytics Put Epsilon, Merkle, Allant, Targetbase Atop Forrester ...
DM News - New York,NY,USA
... Some outsourcers print and presort direct mail, deliver e-mail and process bouncebacks, and help with call centers or Web sites. ...

Neither snow nor rain nor heat nor gloom of bulk mail
Times-Standard - Eureka,CA,USA
... first fetching offerings of Lillian Vernon darkened my mailbox years ago, increased imports of cheap foreign goods and ultra-attractive bulk mail rates have ...

OPEX(R) Incoming and Scanning Releases Upgraded Document Imaging ...
Yahoo! News (press release) - USA
... quality enhancements. OPEX® Incoming and Scanning(TM) offers a variety of innovative mail processing and imaging solutions. From ...

Posta struggles to move with the times
Daily Nation (subscription) - Nairobi,Kenya
... Though at the moment the PCK enjoys a monopoly on delivery of mails and parcels weighing up to 350 grams, rival companies can compete in the bulk mail segment. ...  

Bill-Me Marketers Seek Cost Cuts in Collection
DM News - New York,NY,USA
... address and permission to use it in order to send bills this way but, like the DM industry at large, bill-me marketers are building their e-mail house files. ...  

PR Site Wants Alex Tew To Thank God For MillionDollarHomepage Success

 
Press Direct International Exposes The Unseen Influences Behind Alex Tew and MillionDollarHomepage.com

Press Direct International is publishing an article about Web sites that are revolutionizing the consumer generated media industry.

Clearwater, FL (PRWEB) January 13, 2006 -- If you read The Wall Street Journal, watch CNN, or have read a local newspaper lately you have learned all about the 21 year old UK student, Alex Tew, who earned $1,000,000 in under 5 months selling pixel based advertising on a rather odd Web site. His Web site, a confusing patchwork of ads aptly named Milliondollarhomepage.com, was built to raise enough money for Alex to go to college. He shocked the world by selling one million of these pixel ads, each of which is roughly a quarter inch in size.

In interviews with press outlets across the world, it seems that Mr.Tew may have neglected to give credit to two other Web sites that apparently had a lot to do with his success — Digg.com, which is owned in part by eBay co-founder Pierre Omidyar and Netscape co-founder Marc Andreessen, and Alexa.com, owned by Amazon.com.

Now, for the first time, Press Direct International (www.pressdirectinternational.org) is publishing the possible missing information about Alex and his news making site. The article is titled Founder of Milliondollarhomepage Should Send a Royalty Check to Digg.com and its Members, and will be followed by two additional articles about how Digg.com and sites like it are revolutionizing the consumer generated media industry.

“We investigated the full story about Alex Tew because we felt that there was some omitted information about his success,” states Bob Cefail, Editor of Press Direct International. “We also believe that the real focus of the media spotlight should have been pointed at Digg.com and Alexa. These are the sites that are changing the face of Internet media world.” The article points out several key undisclosed events that may have dramatically impacted the events surrounding the success of Tew’s site.

Press Direct International is a news site focused on current news, politics, and social events. The site features both news releases and original investigative content.

For More information and media inquiries please contact:

Drew Graef
Contributing Writer
Press Direct International
Tel: (727) 465 0925
email protected from spam bots

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Press Contact: Drew Graef
Company Name: Press Direct International
Email: email protected from spam bots
Phone: 727-465-0925
Website:
www.pressdirectinternational.org


[Editor's comments: Talk about your Web Whiners.... I don't understand why people put things like this out that just makes them look bad. Pixel sites are so 2005. Who cares about Digg.com and Alexa in the context of Pixel ad sites? Maybe credit should be given to Google and CNN as well? Wah-Wah! (hris ]

 

 

Thursday, January 12, 2006

Corporate Phone Cards Selects First Canadian Phone Card of the Month

 
Corporate Phone Cards Selects Ideazon as First Canadian Phone Card of the Month

Corporate Phone Card announces this month's winner of the Phone Card of the Month Competition: Ideazon, a global manufacturer and designer of specialized gaming keyboards.

(PRWEB) January 12, 2006 -- Catherine Cavanagh, President of Corporate Phone Cards, a major supplier of custom-designed promotional phone cards, announced today that Ideazon, a Canadian based firm in Ontario, was selected as Phone Card of the Month for January 2006. Ideazon is a global manufacturer and designer of specialized gaming keyboards. Cavanagh stated, “Every month we highlight one of our clients’ custom designed phone cards, based on the attractiveness of the card and/or the unique way the phone cards are being used.”

Cavanagh went on to say, “Ideazon won the January 2006 spotlight for the design of their ZboardÔ phone card, which represents their uniquely created keypads for the gaming industry. The selection is also significant as Ideazon is the first Canadian client to be recognized for their phone card design.”

When asked what he thought of the ZboardÔ phone card being chosen Phone Card of the Month, Ijaz Jamal, Ideazon’s North American Marketing and Communications Manager, said, “we are absolutely elated. We had separate cards for our American and Canadian customers and retail partners and we were tremendously happy with the outcome in both countries.” Ideazon is going to be targeting consumers identified as hardcore PC gamers and using the phone cards as corporate give-aways at sales meetings as well as promotional items at future trade shows.

The ZboardÔ custom phone card is highlighted on each page of the Corporate Phone Cards web site. The card is linked to an internal page, which provides background about Ideazon and ZboardÔ. Visitors are able to hear a short message that plays whenever someone makes a call using the ZboardÔ custom phone card.

About Corporate Phone Cards:
CorporatePhoneCards.com (CPC) is a full service provider of promotional
phone cards serving large and small businesses, schools, non-profit organizations, and local and state governments. Their goal is to help clients achieve recognition or create consumer response by designing attractive, professional, and cost-effective advertisements in a space no larger than a business card.

The people at CorporatePhoneCards.com have been designing and producing custom phone cards since 1995. CPC has earned the reputation as an honest and dependable supplier of promotional phone cards. Their client base is comprised of Fortune 500 companies as well as small to mid-sized organizations.

Order your cards today
http://www.corporatephonecards.com

###

Press Contact: Jack Mills
Company Name: Corporate Phone Cards
Email: email protected from spam bots
Phone: 1-800-391-2827
Website:
http://www.corporatephonecards.com/

Free Press Release Posting at MyAdBase.com for Media-Related Industries

 
Media-Related Industries Enjoy Free Press Release Posting at MyAdBase.com

The U.K.-based MyAdBase.com now offers a press release posting service for advertising and media-related news. The free service provides invaluable exposure to the global marketplace.

London, UK (PRWEB) January 9, 2006 -- Media industry sellers and suppliers have a place to post press releases for world-wide exposure and publicity.

MyAdBase.com caters to sellers of ad space in the U.K. and Ireland, as well as global ad space buyers.

Simply by registering for free with MyAdBase.com, members can upload their press releases to the site, complete with contact information.

"We accept advertising news which would be of interest to buyers and sellers of ad space. All related suppliers to the advertising and media industries, such as advertising agencies and promotional goods suppliers, can add multiple press releases on the site," said Andrew Long, co-founder of the site. "If they supply products and services to the advertising industry, they can take advantage of a 'shop window' opportunity on Myadbase."

The Web site's My Marketplace section also provides members an industry link, a banner advertisement and user and account tools for the site, Long explained.

The site is visited by thousands of advertising media buyers, sellers, and industry-related suppliers.

"By submitting a press release to MyAdBase, you will give your advertising-related products or services additional exposure to decision makers," Long said.

MyAdBase.com specializes in providing buyers with the information to research sellers, who offer all forms of media advertising. Buyers can evaluate market demographics, reach, and costs quickly and easily online at http://www.MyAdBase.com.

Media sellers create their own media listings to include images, descriptive text, and full media pack information. They can then add items for sale across any media, and sell space directly from the Myadbase platform.

The fixed-price automated advertising sales system already has more than 500 media listings on the site, and more are being added each day.

"The introduction of the Internet has given media sellers the opportunity to reach a huge, global buying audience," said Long.

The company behind MyAdBase.com, Admedia Solutions Ltd. plans to introduce MyAdbaseUSA.com in early 2006, which will be aimed at media sellers who are based in the United States.

Contact:
Sam Allen
Strategic partners
0044 1480 357357

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Press Contact: Andrew Long
Company Name: ADMEDIA SOLUTIONS LTD
Email: email protected from spam bots
Phone: 0044 1480 357357
Website: http://www.myadbase.com

Wednesday, January 11, 2006

A Better Approach to Direct Mail Marketing for Small Business

 

A Better Approach to Direct Mail Marketing for Small Business ...
FinanceVisor.com - CA,USA
... letter. Even in this age of technology and web-based businesses, direct mail is still an important component of any business. Off ... 
 

Pontiac lands postal processing center
Detroit Free Press - United States
It was years in the discussion stage but this morning it became official: The US Postal Service will construct a major mail-processing center in Pontiac. ...

ADVO Declares Quarterly Dividend
Business Wire (press release) - San Francisco,CA,USA
... 1985. ADVO employs 3,700 people at its 23 mail processing facilities, regional sales offices and headquarters in Windsor, CT. The ...

Out of 2-cent stamps: rate increase leaves post office short
LaCrosse Tribune - LaCrosse,WI,USA
... They weren't alone. Joanne Marshall, manager of mail processing for the postal service, said other area post offices called, saying they were out, too. ...    

PrintDepartment.com Partners with PSI Group, Inc. to Enhance Mail ...
Business Wire (press release) - San Francisco,CA,USA
... of its partnership with PSI Group, PrintDepartment.com also announces a new, flat fee postal rate for first class and standard (bulk) mail, regardless of the ...  
 
Legal Decisions Bolster CAN-SPAM Act
E-Commerce Times - USA
... of Texas -- or any organization, for that matter -- should not be required to pay for the storage, bandwidth and other resource required to process bulk mail.".

Postal Service to build large mail processing center in Pontiac
WLNS - Lansing,MI,USA
PONTIAC, Mich. A 224 (m) million dollar mail processing center is coming to downtown Pontiac, bringing with it 12-hundred workers. ...

Potter Eyes 2006 Cautiously
DM News - New York,NY,USA
... Starting in April, the USPS will install and test a prototype flats sorting sequencer machine at the Indianapolis Mail Processing Annex that is designed to ...

High fuel costs spur conservation
Federal Times - USA
... At the West Sacramento mail-processing and distribution facility, Chevron introduced a massive solar system mounted on a new parking structure to generate power ...  

Rising cost of recycling leads supervisors to conduct survey
Sunbury Daily Item - Sunbury,PA,USA
... Due to postal regulations, they cannot be left at the post office. They can be mailed to the township at PO Box 252, Montandon, PA, 17850. ...

Wineries fight for right to ship
St. Louis Post-Dispatch - St. Louis,MO,USA
... While the direct-mail market is relatively tiny compared with traditional liquor store sales, "It's really big for the small mom-and-pop winery in the state of ...

 

 

 

Blog Makeover Helps Loser Business Advice Blog Increase Web Traffic

 
Extreme Blog Makeover Creates Web Traffic Surge

WebMomz Blog and Hollywood Leader Blog go from boring to brilliant in just 30 days with The Blog Squad rescue.

(PRWEB) January 11, 2006 -- Kristie Tamsevicius is an expert on giving business advice to moms who work from home. Her website, www.webmomz.com is a clever portal for those seeking a better, smarter way to be a mother and still run a business from home.

But Kristie’s blog, www.webmomz.com/blog, was a big fat loser. A few visitors a day, no comments from readers, and only a few posts. That is, until The Blog Squad rescued her, and implemented several changes to boost blog traffic and help convert them to clients.

“Starting a new blog felt a bit like traveling to a new planet. I was lost in a sea of new technology and buzzwords. Working with The Blog Squad quickly helped me cut thru the clutter. I learned what all those fancy words meant, how to get my blog up, and how to tweak it to really make it work for my business. Now I’m a certified blog addict!” says Kristie.

She adds that her traffic went from practically zero to 1000 visitors within the first two weeks of working with The Blog Squad. Denise Wakeman and Patsi Krakoff, Psy.D. are the two blog experts that make up The Blog Squad, providing blog makeover programs through www.fixmyblog.com.

“Like Kristie and her WebMomz blog, many professionals simply don’t know how to use the built-in features and designs of their blogging software,” explains Ms. Wakeman, “So their traffic is stagnant, their content difficult to navigate, and they don’t convert readers to clients.”

Blogging software doesn't require any special tech skills so any professional can put up a blog and start posting articles.

Therein lies the problem: blogging is too easy. Unless the professional knows how to use a blog for driving traffic and converting readers to clients, it becomes one more chore to do.

David Brownstein is a Hollywood coach (www.hollywoodcoaching.com), specializing in leadership development for what he calls, “pop culture creators.” He explains, “It is our cosmic mission, as pop culture creators, to develop, nurture, and bring to life ideas …to people who are hungry to hear, see and feel them, all channeled through the tightly defined creative and financial structures that are the ground rules of our daily existence.”

If that sounds like a mouthful, it is. David wanted to find a way to informally express all that entails through his blog, the New Hollywood Leader (http://hollywoodcoaching.typepad.com/the_new_hollywood_leader/). His target readers are writers, producers, and creative executives in the film industry.

He struggled to find a way for his blog to differentiate itself on the web, and to stand out as a way to deliver his powerful messages. The Blog Squad helped David refine his blog's purpose and implement traffic driving strategies.

“Denise and Patsi create a powerful one-two punch of Blog knowledge and expertise. They helped me understand what a blog is and isn’t, and supported my discovery of how to make my blog part of my on-line presence and business development strategy.

Denise Wakeman, www.biztipsblog.com, and Patsi Krakoff, www.customizednewsletters.com, are authorities in helping independent professionals and small businesses to grow and prosper through optimizing their blogs. Between them, they have 9 blogs they post to on a regular basis covering topics from Internet marketing, blogs, ezine marketing, writing your book through your blog, and business book reviews, plus several private blogs for clients and classes they teach. The Blog Squad are co-authors of "Build a Better Blog: The Ultimate Guide to Boosting Your Business with a Professional Blog” and "Confessions of a Reluctant Blogger: From Boring to Brilliant in 30 Days", and keepers of the site, www.buildabetterblog.com.

For more information visit http://www.fixmyblog.com or contact Patsi Krakoff or Denise Wakeman.

###

Press Contact: Patsi Krakoff
Company Name: CUSTOMIZED NEWSLETTERS
Email: email protected from spam bots
Phone: 858-523-9833
Website:
www.buildabetterblog.com


[ Related Domains for sale: We currently have two domains for sale related to the topic of SEO, search engine optimization, blog optimization, and marketing. The domains are:

Blog-Optimization.com
Bloptimization.com

If you are interested, please contact us with a reasonable offer. These domains have been promoted and marketed, so they do have considerable value beyond just the name. (hris ]

 

Domain Name Market Has Price Inefficiencies Says DomainMart

 
DomainMart Finds Price Inefficiencies in Domain Name Markets

The study outlines a statistical test for the existence of price differences for comparable domain names among the marketplaces. The test results suggest the existence of price inefficiencies across exchanges.

Berkeley, CA (PRWEB) January 11, 2006 –- DomainMart, a leading provider of quantitative and analytical domain-name services, outlined today the first domain name study on sale price differences between marketplaces.

The study first outlines a statistical test for the existence of price differences for comparable domain names among the marketplaces. The test results suggest the existence of price inefficiencies across exchanges. In conclusion, the study outlines some efficiency remedies for domain name markets.

“The existence of price inefficiency suggests that, on average, one side of a transaction is at a disadvantage. Moreover, price inefficiency significantly dampens a market’s transaction volume and liquidity,” says Alex Tajirian, DomainMart CEO.

To test for the existence of price differences across domain name marketplaces, a tree-regression model is used. The estimated tree resulted in 8 clusters of comparable domain names. The exchange factor was significant only in four of the clusters. The test was unable to find significant price differences across the exchanges in the low-price cluster (with an average market price of $4,941) or with the highest cluster (with an average price of $693,800). For the middle price range, the estimated tree divided the exchange factor into two groups: (1) with an average group price of $26,560 and (2) with an average price of $70,040, i.e., an average premium of 264 percent.

The magnitude of the difference between the two exchange clusters suggests that transaction costs alone cannot explain the difference.

The results, however, do not indicate whether any of these markets is under- or over-pricing the domain names. Nevertheless, there is evidence that some domain names were recently sold at a discount.

“Increasing market efficiency would expand transaction volume and liquidity of the secondary market exponentially,” add Tajirian.

Tajirian estimates the value of the limited publicly available transactions in the secondary market in 2004 for gTLDs was in excess of $35 million.

About DomainMart
DomainMart is an industry leader in providing domain-name secondary-market products and consulting services, including appraisal, escrow, private investment management accounts, protection, valuation, and parking traffic monetization management since 1996.

For more information, please visit
http://www.domainmart.com/news/Price_Inefficiencies_in 
 
_Domain_Name_Markets-Empirical_Investigation.pdf
or contact:

Tom Saitori, Marketing Specialist
DomainMart
e-mail: TomSaitori @ domainmart.com
Tel: +1 (415) 905-4234

###

Press Contact: Tom Saitori
Company Name: DomainMart
Email: email protected from spam bots
Phone: 415-905-4234
Website:
http://DomainMart.com

Tuesday, January 10, 2006

The Largest Giveaway In The Web-Monitoring Industry

 
WebSitePulse™ Announces Unprecedented Activity During The Largest Giveaway In The Web-Monitoring Industry

WebSitePulse, a leading provider of global, independent and remote monitoring of web-based systems and e-business transactions, announced today the end of its highly successful Holiday promotional campaign.

Orlando, FL (PRWEB) January 10, 2006 -- WebSitePulse, a leading provider of global, independent and remote monitoring of web-based systems and e-business transactions, announced today the end of its highly successful Holiday promotional campaign.

Unprecedented activity and record high level of interest towards WebSitePulse new monitoring system were registered during the last six weeks of 2005. The increased website traffic and the active response of existing and potential Customers and visitors were boosted by the largest giveaway in the web-monitoring industry. A great majority of the current WebSitePulse Customers expressed interest in switching their accounts to the new system and hundreds of new accounts were opened. Customers and visitors were highly motivated to provide feedback about the re-engineered Control Panel enabling WebSitePulse to shorten the time of the Beta testing of its system.

“Our major goal was to provide no-risk, no-cost, and obligation-free opportunities to as many Internet owners and operators as possible to test our system and to experience its benefits. We feel that the monitoring industry is still in its early stage of maturity and millions of people with Internet-based operations do not even think about it,” says Iavor Marinoff, CEO of WebSitePulse. “On the other hand, we wanted to accelerate the process of feedback and recommendations for our system while it was still in Beta because its co-existence with the old system was confusing to some of our Customers” – continues Marinoff. “Not only we were successful in generating a record amount of comments and suggestions but also by mid December we felt pretty confident to end the Beta – almost three weeks in advance of our schedule. As a result of the campaign, we have one big winner of $ 2006 worth of services, ten lucky Customers - each with $1000 of credit in their accounts, as well as several hundred “owners” of $100 W$Ps – our transferable monitoring “currency”. Also, several MP3 players made it a great Holiday gift for some of our friends who provided us with valuable feedback,” concludes Mr. Marinoff.

WebSitePulse Holiday promotions were based on real performance and not on assumed Customer behavior. A specific qualifying condition or action preceded the actual reward to maximize WebSitePulse return on investment. With the major objectives for the launch of the re-engineered and redesigned system achieved, WebSitePulse is looking forward a successful new year with more Customers taking advantage of its professional monitoring services.

About WebSitePulse ™:
WebSitePulse is a leading provider of advanced, independent and remote monitoring of web-based systems and e-business transactions.

The global, independent service offers immediate error detection, and real-time, multimedia alerts, as well as available detailed, customer-controlled, purpose-specific reports with drill-down capabilities and snapshot options.

WebSitePulse provides continuous, reliable and cost-effective monitoring that enables its clients to increase the efficiency of their mission-critical e-business operations, and to reduce their risk of failed Internet transactions and loss of revenue.

WebSitePulse is a service of Image Project, Inc. - a privately owned corporation for e-business solutions based in Orlando, Florida, USA.
For more information, please visit www.WebSitePulse.com.

###

Press Contact: Dimoff Oggie
Company Name: IMAGE PROJECT, INC.
Email: email protected from spam bots
Phone: 407 574 9365
Website:
http://www.websitepulse.com

Monday, January 09, 2006

Scottish Consultant with WSI Thinks Most Web Sites Don't Work

 
Most Web Sites Don't Work

The bottom line is to think about using an internet solutions provider rather than just a web site developer. Then get them in sync with your unique selling points, core competencies, customer demographics, sales targets, operating costs, and target ROI. Now, it's a lot easier to see why most websites don't work.

(PRWEB) January 10, 2006 -- Small or medium sized business owners intuitively know that using the Internet as a marketing tool can pay tremendous dividends. So they look in the yellow pages and pick one of the many web developers listed. They meet up with the developer; get their heads spinning about Java, HTML, C++, MS SQL databases, and on and on. Developers say what is needed and extract payment. However, developers seldom have any idea about Internet marketing or how to drive profits to a business using the web. This is why most web sites fail.

Web sites should be self-financing!

Web sites (more accurately described as e-business solutions) should be a balance sheet item not an expense item. They should also deliver a measurable ROI. Most web developers build or rebuild sites from scratch with the focus on coding only. They don’t take advantage of modular development technology that supports a building block approach of functionality that is a reflection of individual business needs.

Deploying a modular development technology approach to building, rebuilding, or enhancing your site, the developer can bring you a solution rapidly with high quality and massive cost savings. For 2006, Video e-mailing and Open Learning Environment will generate enormous interest. Cost reduction advantages on these two items alone represent significant bottom line opportunities.

Holding the number one position in the search engines doesn’t matter!

Everyone has heard the promise … "I will get your web site listed at the top of the search engines." But, everyone cannot be at the top of the list and professional managers know it.

Search engines have rules and they change periodically.

Actually being the second or third position is preferable and will generate greater profits for a progressive business. The goal is to generate high visitor levels on all pages, not just hits to the home page. With millions of new sites coming online every month, not all of them will attract the visitors they need to be successful.

With this in mind, some of the more sophisticated methods to use are Phantom Scripting, Push Technology, Affiliate Marketing, and Ad Push Technology. These tools are designed to increase sales and productivity, and reduce costs; and this is really what small or medium size business owners want.

Most sites are left unattended!

Most web developers are just that, developers. Once they have finished a site they are off to develop another site.

Companies measure sales activity and distribution channels on a monthly basis. The web site is one of these sales channels. Knowing the number of visitors and not just hits is extremely important. Knowing which pages are being viewed and how long a visitor is on each page is critical information. What search engine did the visitor come through to visit the site, or did the visitor reach the site over a link from another site?

Small or medium size business owners are constantly measuring their companies against the competition. How their web site performs is no different. Knowing how the site ranks compared to the sites of competitors is key intelligence.

The bottom line is to think about using an Internet solutions provider rather than just a web site developer. Then get them in sync with the company's unique selling points, core competencies, customer demographics, sales targets, operating costs, and target ROI.

If an Internet solutions provider integrates all of the company's business goals within the design, hosting, and managing of your site, then these goals will be met. If not, the web site will not work.
    
William Frearson (email protected from spam bots) is a Certified Internet Business Consultant with WSI in Scotland. WSI is a global Internet solutions provider with over 1000 offices in 87 countries.

# # #

Press Contact: William Frearson
Company Name: SCOT CONSULTING LTD
Email: email protected from spam bots
Phone: 07845 741808
Website: www.bestwsiesolutions.com

Annual Affiliate Program Statistics Report

 
AffStat 2006 Report Launches at Affiliate Summit 2006

The annual affiliate program statistics report, AffStat, was released this morning at the kickoff of Affiliate Summit 2006 at Bally’s Las Vegas.

Las Vegas, NV (PRWEB) January 9, 2006 -- The AffStat 2006 Report (http://www.affstat.com) launched at the opening of the Affiliate Summit (http://www.affiliatesummit.com) conference at Bally’s Las Vegas. The 2006 report is the fourth edition of this definitive study on the affiliate marketing industry.

Nearly two hundred affiliate managers from a cross-section of the industry were surveyed on their overall statistics, as well as a number of issues about their affiliate marketing channels.

Areas covered in the survey included affiliate networks, staffing, affiliate recruiting, and management for the AffStat 2006 Report.

The survey question responses are broken out by affiliate program type: bounty, pay per lead, and pay per sale.

Affiliate managers responded to the following questions for the AffStat survey:

1.Does your program have dedicated management (no other duties for affiliate manager)?
2.How many affiliates do you have?
3.How many new affiliates do you acquire per month?
4.How many click-throughs do your affiliates generate per month?
5.What is the conversion rate for your affiliate program?
6.What percent of your affiliates are active (defined as having generated at least one click last month)?
7.What percent of your affiliates earned commission last month?
8.What percent of the total transactions on your site are generated through affiliates?
9.Do you approve affiliates automatically or manually?
10.Which network(s), solution provider(s), or software program(s) do you use to track your affiliate program(s)?
11.Do you have a blog for your affiliate program?
12.What was the largest commission you paid to an individual affiliate in one month?
13.Do you permit your affiliates to bid on your trademark name(s) in pay per click search engines?
14.What types of rewards and/or incentives do you offer to your affiliates?
15.What is the biggest challenge in affiliate marketing?
16.What's your most effective method for recruiting affiliates?
17.Do you manage the affiliate program in-house or are you an outsourced program manager?
18.What is your annual salary (including incentives and bonuses)? [in-house employees
19.What is your total monthly compensation for the affiliate program you manager (including percent of transactions if applicable)? [outsourced program managers

The AffStat 2006 Report also includes a section where affiliates managers sound off in their own words on a variety of industry issues, a guide to affiliate recruiting, and resources for affiliate managers.

“While I most likely will never get to see the data of a network, this was a sneak peak behind the curtain and it blew me away,” commented Beth Kirsch in a recent blog entry on ReveNews (see http://www.revenews.com/bethkirsch/archives/001300.html).

“So perhaps while I can’t define exactly what affiliate marketing is, these advertisers do it in their answers about the industry,” continued Kirsch.

The AffStat 2006 Report is available at http://www.affstat.com for immediate delivery as a PDF, or a hard copy can be purchased. The hard copy edition will be delivered via FedEx (U.S. addresses only).

About Shawn Collins Consulting
Shawn Collins Consulting is an online marketing agency specializing in launch affiliate programs, outsourced affiliate program management, onsite affiliate marketing consulting, and hourly affiliate marketing consulting by phone. Shawn Collins, CEO of Shawn Collins Consulting, oversees all client accounts and manages his team of experienced affiliate marketers. In addition to affiliate program management, Collins authored "Successful Affiliate Marketing for Merchants" and publishes the annual AffStat.com Report of affiliate marketing benchmarks. Shawn Collins is also a co-founder of Affiliate Summit, an affiliate marketing conference taking place January 8-10, 2006 at Bally’s Las Vegas. More details at http://www.affiliatesummit.com.

# # #

Press Contact: Shawn Collins
Company Name: SHAWN COLLINS CONSULTING
Email: email protected from spam bots
Phone: 908-771-5574
Website: http://www.affstat.com

When Pixels Leave, Advertising Sanity Returns

 
When Pixels Leave

Pixel selling that has overwhelmed most of the internet with the 'easy-money' fever was a great idea indeed but its time is almost over.

Kharkov, January 8, 2006 -- People’s interest to this project is decreasing: the remaining 1000 pixels have been put up for the auction sale at milliondollarhomepage.com. The popularity of similar sites is also falling rapidly. Many of them have already been empty for several months and others are visited by just a hundred internet surfers or less.

The success of this project showed that internet surfers are greatly concerned with new simple and original ideas of advertising. One of such ideas has been implemented recently. This is a new stirring project – the web-site MostExpensiveAdvertisingPlace.com. Each advertisement on this site costs 1.4 times more than the previous one. The price of the first advertisement is only $1 but soon the developer of the site expects to present us the most expensive advertisement on the internet.

MostExpensiveAdvertisingPlace.com is some fun for internet surfers and a great possibility for advertisers to promote web-sites, services or goods. It is the web-site for people to come and watch advertisements. This project appeared at the turn of last year and it was developed by one person - Konstantin Prokopov, a young IT specialist from Ukraine.
You can find out more about this project here: http://www.MostExpensiveAdvertisingPlace.com

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Press Contact: Konstantin Prokopov
Company Name:
Email: email protected from spam bots
Phone: +380502026403
Website: http://www.MostExpensiveAdvertisingPlace.com

Saturday, January 07, 2006

Affiliate Program Tries To Save Pixel Ads From Certain Death

 
PixMeUp: New Pixel Micro Ads Take Internet by Storm

In just 2 weeks PixMeUp is the largest seller in micro ads with over $1.3 million in sales. The site has reached record internet traffic rankings and is approaching the ranks of some of the most popular visited sites on the internet.

(PRWEB) January 7, 2006 -- It didn't take long for Darren Little, 41 of Vancouver B.C. to realize that he was on to a great guerilla marketing concept after being contacted by 6 different million dollar income earners in the course of 3 days regarding PixMeUp.com.

Little has already launched five category creators, including Bingo.com, Blackjack.com, CareAides.com, AbleAuctions.com and CupofMoney.com and felt that PixMeUp.com would be a great way to promote his projects.

PixMeUp is the latest craze in Guerilla Marketing using Internet pixel micro ads. It is now recognized as the world's largest seller of micro ads with sales surpassing $1.3 million. The concept is fun, innovative and a great way to help promote any business or website. Who would have thought that pixals could create millionaires? But it's already happening with PixMeUp.com    

"The compensation plan for PixMeUp.com has been designed by experts with decades of experience in network marketing," said Little in a recent interview. "This plan has two primary objectives. First, to make it easy for you to share with others. Second to get money in your hands as soon as possible. I believe that nothing drives a deal more than you sharing the excitement of making money, not accumulating business volume or points. I believe that people want to make money fast."

The plan is simple. The company markets a 3x8 Matrix that pays you from level 3 through level 8. On level one there are only 3 business centers. People are placed under you whether you refer them or not. Levels 2 through 8 have (in order); 9,27,81,243,729,2187,6561 business centers. Now here's the good news. Whether you refer the people who fill these levels or they come from other people in the company they are placed into your matrix.

Here are the details…

When you join PixMeUp.com and buy an ad for $25(US) you will receive two income generating Business Centers in our 3x8 Matrix. You receive a Gold Business Center and a Silver Business Center.

You can buy as many $25 blocks of ad space as you want and you will receive a Gold and Silver Business Center for each.

Your Gold Business Center is placed top to bottom - left to right from the top of the structure down starting with the company in the order that people join. It doesn't matter who refers them or what country they are from, they just keep filling in. Every time a Business Center falls on your 3rd through 8th levels you will get paid.

Everyone's Silver Business Center is placed under your sponsors Silver Business Center. Every time sales take place on your 3rd through 8th levels you're making money.

Filling an entire matrix would make you $9,564.75. Once you have filled an entire Matrix you will be given a new Business Center. Remember you get two Business Centers for every $25 ad block, so it's possible to make $19,129.50 for every $25 spent on advertising.

There are never any sponsoring requirements to get paid, but of course you will make more if you do refer others.

Matching Bonus

20% Matching Bonus on all Personally Referred People. Example: You personally refer 10 people, in their first 60 days and they each make an average $1000.00. This will entitle you would get a matching bonus of $200 per person, making you $2000. In the same scenario if you referred 100 people you would make matching bonuses of $20,000.

The Excitement of the Plan

Every time someone buys a $25 pixel block from PixMeUp.com they get 2 business centers. Each business center pays 6 people above where that business center is placed. So, for each $25 pixel block 12 people get paid because there are 2 business centers per $25 pixel block. In addition, the 12 sponsors of these business centers all get matching bonuses. That is 24 people getting paid on one $25 sale.

Now, imagine if someone buys 10-$25 pixels for a total of $250, over 100 people could get paid.

To find out more about how to advertise your company or website and purchase pixel micro advertisements:

Contact
Tim Lui
604-771-1901
www.pixmeup.com/cupofmoney

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Press Contact: Darren Little
Company Name: Cupofmoney.com
Email: email protected from spam bots
Phone: 604-771-1901
Website: http://www.pixmeup.com/cupofmoney


[ Editor's comments: Yes, $25 is not a lot of money. Pet Rocks didn't cost much either...
 
Learn how to check the Google PageRank of www.pixmeup.com. Learn what makes a good link and a bad link. Learn what Google says about having links on a page.
 
Greed Grabber: "...it's possible to make $19,129.50 for every $25 spent on advertising."
 
When you understand why this was a cute idea, but a bad marketing idea for everyone except the site owner, you will realize that there are better uses for your money, and better affiliate programs that will have more longevity, and greater earning potential. 
 
(hris ]

Friday, January 06, 2006

Strategic Marketing Media Agency to Help Advertisers Improve Ad ROI

 
New Strategic Marketing Media Agency to Help Advertisers Improve Ad ROI

"There is no question in my mind that most advertisers could squeeze another 20-100%-- or more-- effective communication out of their advertising budgets," says Ron Geskey, President and Founder of MediaAdvantage, a division of 2020:Marketing Communications LLC. How? Think strategically.

Detroit, MI (PRWEB) January 6, 2006 -- 2020: Marketing Communications LLC announced today that it has launched a new strategic marketing media agency which will handle marketing and strategic media planning and buying for a few select advertisers.

"There is no question in my mind that most advertisers could squeeze another 20-100%-- or more-- effective communication out of their advertising budgets," says Ron Geskey, President and Founder of MediaAdvantage, a division of 2020:Marketing Communications LLC. How? Think strategically.

Strat-e-gy (stra-ta-je) n
“A careful plan or method for achieving an end”

"Being a lot more strategic and marketing driven in both planning and buying would go a long way toward helping advertisers achieve more effective communication with consumers and improved ROI as a result," says Geskey.

Geskey points out that so far the industry has responded to demands for better ROI mostly by focusing on reducing media rates. Many of the largest advertisers like General Motors and P&G and the global advertising agency networks like IPG and WPP have consolidated buying operations in order to gain the bargaining leverage needed to reduce costs. "Negotiating lower media costs is obviously a good thing, but cost is only part of the equation, not always even the most important, if the strategy is wrong or you are buying the wrong media at the wrong time in the wrong place."

"If you were a car dealer, would a 15% reduction in media rates sell more cars than a 50% increase in advertising effectiveness?" Geskey asks.

How can advertisers improve their advertising media effectiveness and ROI? MediaAdvantage offers 15 basic tips, among others, for improving the ROI of media investments:

1. Media plans should be marketing driven rather than media driven, define the business problem!

 2. Focus on strategy first because it can return 1000%, then focus on buying effectiveness which may return up to 100%. 

 3. Buy communication, rather than TRPS and CPMs. A TRP is not a TRP because TRPS vary greatly in communications effectiveness. Use a disciplined, quantified system for evaluating alternatives, e.g., like the MediaAdvantage TAP system.

 4. Think global, act local. Geography is one of the most important planning considerations for both short and long term ROI.

 5. Test alternatives, measure marketplace results, learn why & continuously improve your plans and buys.

 6. Have a sound strategy for creating the leverage needed to negotiate your buys to get what you want. 

 7. Buy media with your head, not your heart (it’s business), e.g., don’t pay $500,000 for a sponsorship only worth $100,000 ($400,000 saved will buy a lot of tickets).

 8. Be a grownup, recognize that the most successful negotiations are a win-win.

 9. Focus on cost effectiveness not cost efficiency. 

 10. Don’t spend too little on advertising— you must cross the threshold of effectiveness or your investment may be wasted.

 11. Don’t spend too much on advertising – high diminishing returns can reduce your profitability.

 12. Improve the ROI of media decisions by using state of the art data and market/media analysis systems to prioritize who, where, when, how and how much.

 13. Zero base: Always use the right communications tools which best address your problems or opportunities; remember, media advertising isn't a panacea for every problem.

 14. Experiment today with the media of the future so you aren't left behind.

 15. Always try to work with media professionals who have the highest quality experience and know what they are doing.

Readers are invited to visit the MediaAdvantage web site at www.Media-Advantage.net, and should direct questions or comments to Ron Geskey, President of MediaAdvantage at 248-894-1151.

2020:Marketing Communications LLC also publishes the Thumbnail Media Planner (www.thumbnailmediaplanner.com) and operates the AdMediaStore (www.admediastore.com).

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Press Contact: Ronald Geskey
Company Name: 2020:MARKETING COMMUNICATIONS LLC
Email: email protected from spam bots
Phone: 248-894-1151
Website: www.Media-Advantage.net

Thursday, January 05, 2006

RSS Article Distribution and Syndication by AdsOnQ

AdsOnQ - Article Distribution and Syndication On Quikonnex Announces A Powerful Article Syndication

RSS is the hottest new advertising venue to hit the net. AdsOnQ utilizes this technology to provide clients with targeted traffic to their web sites.


[ClickPress, Thu Jan 05 2006] Article Distribution and Syndication On Quikonnex, a leading Internet Advertising Agency, is announcing the launch of its new "Article Syndication" service.

This cutting-edge technology service provides advertisers with a professionally written article, syndicated on multiple web sites throughout the Internet. (For the Article Syndication service, see:
http://www.ads-on-q.com/intro)

The AdsOnQ service includes everything an advertiser needs to quickly and easily promote any product or service to their target market, and permanently place their information on our live syndicated RSS feed. For example, the following online advertising essentials are included in the AdsOnQ service:

- Pay once and advertise forever. No monthly relisting fees.

- Demonstrate your knowledge and credibility with your professionally crafted informational article.

- Keyword focused articles reaching search engine spiders, attracting more targeted traffic to your web site; reaching more people with your offer.

- Fast, reliable, courteous service.

- A professionally written article about your specific business

"Search Engine Injection/ Article Syndication is the most powerful way to promote any product, or service to a target market," said Trina L.C. Schiller, President/CEO of AdsOnQ - Article Distribution and Syndication On Quikonnex. "Our new service completely eliminates the need to pay over and over again to remain in the public eye."

AdsOnQ - Article Distribution and Syndication On Quikonnex provides article creation, distribution and syndication to assist advertisers in search engine ranking.

Click here to visit AdsOnQ http://www.ads-on-q.com/intro

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Media Contact:
Trina L.C. Schiller
970-864-7799
support@ads-on-q.com
http://trinaschiller.ws

Read more news & articles from AdsOnQ - Article Distribution and Syndication On Quikonnex: http://www.ads-on-q.com/feed

Success University Teaching Marketing Methods
Home Business Success Involves Mentoring
Scented Gourmet Candles Make Dollars, Not Just Cents
The Next Generation of Build Referrals
Free Blog Advertising

Company: AdsOnQ
Contact Name: tlcpro
Contact Email: adsonq@ads-on-q.com
Contact Phone: 970-864-7799

Wednesday, January 04, 2006

Sad Pixel Ad Fad Over? Don't Get Mad, Buy HTML 'input' Tags for $100

 
MoWH.com Launches Offering HTML 'input' Tags for $100

Mosaics of Web History (MoWH), located at http://www.mowh.com, officially opened for business today. Instead of offering pixels for sale, this new site gives visitors the ability to purchase the very fabric of the internet -- HTML code; specifically, < input > tags.

Miami Beach, FL (PRWEB) January 4, 2006 -- Mosaics of Web History (MoWH), located at http://www.mowh.com, officially opened for business today. Instead of offering pixels for sale, this new site gives visitors the ability to purchase the very fabric of the internet -- HTML code; specifically, "< input >" tags.

Users either design a standard "< input type="button" >" or use the "< input type="image" >" tag to display a button image of their choice. Each button features the owner's message in its title attribute (which is visible by mousing over the button). Pushing a button takes the visitor to the owner's website of choice. Buttons are displayed on the http://www.mowh.com website for a term of five (5) years.

Mosaics of Web History is a cyber-museum of sorts, initially displaying 30 pages of 30 rows of 30 columns of HTML "< input >" buttons. Buyers can purchase buttons for $100 each. Together, the buttons act as tiles to create unique mosaics.

"MoWH offers a unique opportunity for buyers to commemorate, celebrate or promote using simple '< input >' buttons as art," said web designer and site creator Mike Fountain. "The site is interactive and addictive: everybody likes pushing other people's buttons."

Source:
http://www.mowh.com/files/pr_010206.asp

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Press Contact: Mike Fountain
Company Name:
Email: email protected from spam bots
Phone: 305-776-8346
Website:

Tuesday, January 03, 2006

Chitika Account Suspension Notice (N) - Chitika Meltdown...?

I had my Chitika account suspended the other day (December 29, 2005) and they will not respond to the calls, emails, and support ticket I entered on their site.

I wanted to know what the problem was and try to resolve it, but they won't get in touch with me no matter what I do. So I am starting the big job of pulling all of their ads from the sites I added them to. Man, what a pain!

My sites weren't making much from them anyway, I think they owe me $30-$40, but I had been working to try and generate more traffic to the sites that have their ads. Now they pull this BS.

So if you were considering using Chitika on your site(s), I would recommend instead that you copy the style of ads they were using and try that with some good affiliate programs. The ad style seemed to be effective, but the company really, really sucks.

I thought I waited long enough to make sure it was going to be worth the trouble, but at least now some of you won't have to go through what I am. The program from Google is so far the easiest, the best run, and pays very well so I can recommend that you try that completely.

Don't take my word for it, do a search in Google for "chitika sucks" or "shitika" (Not to be confused with the mushroom with a similar name...) and you will find a few others that are not happy with what seemed like a good system.

(hris

Keywords: Chitika, Chitika ads, Chitika advertising, contextual ads, eminimalls, e-minimalls, e mini malls, web publishers, best deals, Impulse Merchandising, eMiniMall services, Venkat Kolluri, Alden DoRosario, Dave Andre, Russell Franks

Click411, Inc. Announces Partnership with WhitePages.com

 
Click411, Inc. Announces Partnership with WhitePages.com

Internet white pages and yellow pages users now have more accurate, updated listings than ever before now that Click411, Inc. and WhitePages.com, Inc. have launched a partnership on Jan. 1. Click411.com is a provider of free Internet white pages and yellow pages searches. WhitePages.com has more than 167 million residential listings for the U.S. and Canada. Click411.com now taps WhitePages.com as its source for U.S. white pages information.

Los Angeles, CA (PRWEB) January 4, 2006 -- Free internet white pages and yellow pages users now have more accurate, updated listings than ever today now that Click411, Inc. and WhitePages.com, Inc. launched a partnership on Jan. 1. Click411.com is a provider of free internet white pages and yellow pages searches. WhitePages.com has more than 167 million residential listings for the U.S. and Canada. Click411.com now taps WhitePages.com as its source for U.S. white pages information.

Located at http://www.click411.com, Click411’s Internet telephone directory service offers white pages, yellow pages, category searches, city guides, reverse phone number look-ups, web search tools, maps, driving directions, local weather and more in the U.S. and Canada. With the partnership with WhitePages.com, consumers will have access to the most accurate white pages information available, said Manly Hyde, CEO of Click411, Inc.

“We’re glad to be partnering with WhitePages.com because we can now offer our customers the most up-to-date directory information available,” he said. “We’re very impressed with the quality of the data and the responsiveness and level of service that WhitePages will bring to the partnership.”

This is the second collaboration between the two companies in recent years. WhitePages.com is currently the provider of the white pages information for Click411.com's sister site, Click411.ca.

Improved White Pages listings are just one of two new features available now at Click411.com. Consumers can also find expanded Yellow Pages listings with a “Click to call” feature. In addition, an updated toolbar, downloadable widgets and improved local search capabilities are coming soon.

About WhitePages.com, Inc.
WhitePages.com, Inc., a privately held company based in Seattle, provides online directory assistance and contact management services and is the largest provider of free online residential directory assistance in North America, providing more than 165 million white pages listings for the United States and Canada. It also provides some of the most up to date residential phone number information available on the internet while respecting privacy.

About Click411, Inc.
Click411, Inc., a privately held company based in Los Angeles, is a rapidly growing company with over 1 million page views per month. The online resource company offers people search, business searches, reverse address and reverse phone number lookups for the U.S. and Canada. Maps, directions, a
web directory and internet search are also offered. Click411.com was launched in 2000 and continues to expand the quality and number of services offered.

# # #

Press Contact: Manly Hyde
Company Name: CLICK411, INC
Email: email protected from spam bots
Phone: 888-655-8950
Website:
http://www.click411.com