Fear and Loathing of Sales Training
The challenge of sales training in todays complex sales environment
The case for sales training
Business Mailing List Marketing Covers news and information relating to business marketing, mailing lists, business marketing mailing, marketing mailing lists, direct mail, postal mail, and the bulk mail industry.
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I just got a message that someone had posted on a forum:
This fall's US Senate campaign in the state of Tennessee will likely be between Republican Ed Bryant and Democrat Harold Ford Jr. Both are currently in the US House of Representatives.
I just read that Bryant's campaign registered the domain name www.FordforSenate.com. If you type that in you go to the Bryant campaign web site.
If you're so inclined to complain, here's Bryant's contact info:
Ed Bryant for Senate
5214 Maryland Way Suite 304
Brentwood, TN 37027
Phone: 615-373-2327
Fax: 615-373-9851
Email: info@edbryantforsenate.com
Leave it to a politician to make themselves look stupid. Do they think that someone looking for Ford will then be interested in Bryant? Do they think this will sway voters? I think the petty meanness of this action WILL help to sway voters, but not as intended.
(hris
MarketingExperiments.com Web Clinic to Address Click Fraud Protection and Prevention
March 29th clinic will discuss how online marketers can combat click fraud when running pay-per-click campaigns
[ClickPress, Wed Mar 22 2006] How can a company combat click fraud when running pay-per-click (PPC) marketing campaigns? How can it minimize the chance of being targeted and find out if it has already been paying for fraudulent clicks?
These questions and more will be answered at the next MarketingExperiments.com (MEC) Web Clinic, to be held Wednesday, March 29, 2006 at 4:00 p.m. EST. The 60-minute teleconference is offered to interested parties free of charge, with prior registration requested.
The genesis of this Web Clinic came when we at MEC thought we might have been victims of click fraud ourselves, said Nick Usborne, senior editor at MEC. We set out to answer some serious questions about click fraud and found answers that we think every online marketer should know about in order to protect themselves and their business. PPC campaigns can be an integral part of a marketing plan, but as awareness of click fraud grows, it is becoming necessary to learn how to protect both the integrity and the return on investment of online campaigns.
During the Web Clinic, MEC analysts will share the findings of their research as presented in a 10-point plan. This plan offers information on minimizing a companys likelihood of becoming a victim of click fraud and also provides instructions on identifying click fraud attacks as and when they occur.
Those interested in attending the free clinic can sign up at www.marketingexperiments.com/webconf or by e-mailing editor@marketingexperiments.com.
MarketingExperiments.com, an online research laboratory, has been named one of 2005s best online marketing sites by KnowThis.com and is dedicated to discovering what really works in Internet marketing. MarketingExperiments.com tests every conceivable methodology to determine which online strategies and tactics are the most successful to improve conversion, drive traffic and sell product. Results of its experiments are published online in the Marketing Experiments Journal.
About MarketingExperiments.com
MarketingExperiments.Com is an online marketing research laboratory dedicated to discovering what really works in Internet marketing. MEC engages in primary and secondary research and publishes results in the Marketing Experiments Journal. To conduct relevant, practical experiments, MEC partners with clients such as the New York Times, Reuters News Service LLC, and USA Health Care. MarketingExperiments.com is a member of the MEC Labs Group and a division of Digital Trust, Inc. For more information, please visit www.MarketingExperiments.com.
MarketingExperiments.com Media Contacts:
David Politis, Politis Communications, 801-523-3730(work)/801-556-8184(cell), dpolitis@politis.com or
Curtis Gasser, Politis Communications, 801-523-3730, cgasser@politis.com
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New Online / Web-Based Sales Presentation for the Timeshare Industry
Press Release by: FlexPresentation
(openPR) - Jointly, Nouiss-Air and IT-Consultings.com Inc. announced today the launch of FlexPresentation Sales Solution, a new Web-Based Interactive Sales Presentation platform.
FlexPresentation allow consumers to view an Online Timeshare Sales Presentation from the comfort of their home or office, in place of attending an onsite traditional Timeshare Sales Presentation.
FlexPresentation established the first Online Vacation Ownership Sales Presentation in 2004 with a resort in North America and the Mediterranean. Prospects could go and view a web-based Online Timeshare Sales Presentation without the fear of being pressured during their decision making and/or buying process. FlexPresentation lets consumers participate in a full interactive Online Timeshare Sales Presentation very similar to a traditional one (in-person Sales Presentation). They can do anything, from choosing a vacation plan, to signing an agreement of ownership online and pay for it without ever meeting face-to-face with a Timeshare Sales Person.
While the traditional in-person Timeshare Sales Presentation is still popular, the focus of the FlexPresentation will be to appeal to those consumers who research Timeshare opportunities online, potential clients who may not be comfortable meeting with Sales Professionals in person at a resort or Sales Center; and to recapture the audience that may have been lost as a result of internet research done before or after the presentation with a Sales Professional at the resort or sales center."
FlexPresentation is intended to turn Information into Sales. Thanks to the internet and changing consumer trends, traditional Timeshare Sales Centers are simply becoming "Timeshare Information Centers" with potential sales being lost.
According to Mr. Compton VanSluytman Director of Operation of FlexPresentation - Division, the Internet is the number one source to assist in the buyer's decision making process and FlexPresentation Sales Solution is a means of expanding the industry to accommodate this trend.
Since industry professionals cannot change consumers' behavior, the industry must adapt to accommodate consumer trends. Nowadays, the in-person (traditional) Timeshare Sales Presentation is really conducted at the end of the sales process, not the beginning. By the time prospects visit the Sales Center or the resort, they have, in general, already researched the company, its reputation, the resale market, consumer reviews, the vacation products and more, online
Quoting Paul Chiu, partner in Accenture's Transportation & Travel Services practice "Consumers today go online to arrange travel the same way they do to bank, shop and chat with friends. The smartest companies in the travel industry will make meeting their customers' demands for online services a top priority not only to satisfy their guests but to help cut operating costs and improve efficiency."
The challenge facing Timeshare Developers today is to make sure that they continue to rebuild the trust in the industry's credibility that has been growing since the 1980's and sustain it online with the new internet savvy consumer.
Timeshare industry professionals are always looking for ways to improve results, provide a more positive overall image, lower sales and marketing costs, produce higher VPG (volume per guest) and enhance Developer profits. FlexPresentation Sales Solutions are very successful; and by using them, Developers will be able to lower their operating costs substantially, which will result in lower prices and more convenience for the consumer thereby creating a higher profit margin and increased sales.
Flex Presentation is ideal for any business in the Shared Ownership industry such as Resort/Hotel Developers, Sales Centers, Fractional, Timeshare, Aircraft Fractional, Condo Hotels, Vacation Clubs, Vacation Ownership, Golf Fractional, Cruise Shares, Private Residence Clubs, and Points Based Programs, wishing to increase their market share.
FlexPresentation is now available to the Timeshare business community.
Company author: FlexPresentation Team
Email: flex@flexpresentation.com
url: http://FlexPresentation.com
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Email Marketing Platform Captures E-Commerce Transactions
Gives Online Retailers Immediate ROI Analysis and Makes it Easy to Leverage Purchase History to Improve Email Marketing Programs
LOS ANGELES, CA - March 16, 2006 (SEND2PRESS NEWSWIRE) -- Dynamics Direct, Inc., a global provider of email marketing software and ASP solutions for the enterprise market announced today that the company's Dynamic Messenger(TM) email marketing platform is now capable of capturing retail purchase data such as items purchased including dollar amounts by customer from existing e-commerce systems at point of sale.
The new feature appends detailed purchase information to individual customer records in the email platform's relational database management system (RDBMS) in real-time. Marketers can easily view, query and report on the purchase data through Dynamic Messenger's interface. Dynamic Messenger combines purchase data with email event history giving marketers unprecedented visibility and knowledge of their customer. Marketers can use this capability to perform list hygiene, create "golden lists" based on purchases, deploy loyalty campaigns, and market related products based on specific items purchased. The email marketing platform also generates metadata such as total purchase revenue, average purchase, minimum purchase, and maximum purchase. This gives marketers real-time ROI analytics by campaign, by item purchased, by time frame, by domain, or by customer.
"Every online retailer could immediately benefit from this," says David Scifres, Vice President of Internet Services at Affinity Group, Inc. "This new feature of Dynamic Messenger provides two important benefits to AGI; First, it immediately tells us exactly how much revenue an email campaign generated. Secondly, it provides our marketing team with visibility to customer purchase history which helps us identify our best customers and communicate to them appropriately."
"This new capability simply makes companies more effective marketers," says Jason McNamara, CEO at Dynamics Direct. "Everyone agrees on the value of leveraging online analytics with email marketing, however, very few companies are practicing it. Unfortunately, marketers are having a hard time getting their hands on usable analytical data. Existing tools are hard to use plus customer data isn't stored in one spot that is accessible. Dynamic Messenger adds purchase information to the customer's email history which makes it practical for marketers to leverage analytics to improve their email marketing programs."
About Affinity Group, Inc.
The Affinity Group, Inc. (AGI), http://www.affinitygroup.com, and its affiliated companies serve the safety, security, comfort and convenience needs of the North American outdoor and recreational vehicle market. With various companies, brands, products and services, AGI targets almost every aspect of this diverse and dynamic niche market. Affiliated companies include the Good Sam Club, Camping World, Coast to Coast Resorts, Golf Card International, TL Enterprises, Ehlert Publishing, RVtoday, rv.net, and Woodall's.
About Dynamics Direct, Inc.
Email marketing software and ASP solution provider, Dynamics Direct, helps companies realize the benefits and ROI of email messaging across the enterprise by providing the most powerful, yet easy to use email marketing solutions available. Princess Cruises, Countrywide Financial Services, Euro RSCG Worldwide, Starz!, and other leading companies rely on Dynamics Direct, for more information visit http://www.dynamicsdirect.com.
All trademarks acknowledged.
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NEWS SOURCE: Dynamics Direct, Inc.
MEDIA CONTACT(S):
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MarketingSherpa 2006 Viral Advertising Survey Seeks Viral Marketing Campaign SubmissionsMarketingSherpas 2006 Viral Marketing and Advertising survey and Hall of Fame seeks entries for a survey of viral marketing techniques, plus submissions for best viral, word-of-mouth advertising campaigns for our updated review of viral marketing techniques and Viral Advertising Hall of Fame. Deadline for campaign submissions is March 22, 2006 at 06ViralMarketingSurvey.MarketinSherpa.com.
Warren RI (PRWEB) March 15, 2006 -- MarketingSherpa needs agencies and companies using viral marketing and advertising to participate in this years survey on Viral Marketing, and to submit their best viral marketing and advertising campaigns for the 2006 Viral Advertising Hall of Fame, at http://06ViralMarketingSurvey.MarketingSherpa.com. "Last year, we conducted the first survey, gathering practical information and data about Viral Advertising. We were blown away by participation from more than 2,400 survey participants," explains MarketingSherpa's Publisher Anne Holland. Were interested in seeing year-over-year data, as well as this years most successful viral marketing campaigns. The survey results will be available for free at MarketingSherpa.com and will be sent to everyone who participates in the survey: http://06ViralMarketingSurvey.MarketingSherpa.com. The survey deadline is March 17th; for campaign submissions, March 22nd.
The 2005 Viral Advertising Showcase highlighted 12 viral marketing campaigns from BBC Learning, Mazda Motors UK, BMG/RCA, Jewelry.com, QuickyMart, Switch Interactive, Brawny Towels, Virgin Records, Big Blue Squid, Dr. Comenge, World 66.com and the British Governments Adult Sexual Health Campaign. Last years report helped make clear what Viral Marketing is and separated its impact from buzz, evangelism and influencer marketing. Viral Marketing techniques are promotional campaigns that spread 'like a virus' because of the interesting nature of the content, which might include games, video, audio, quizzes, polls, humor, sweepstakes, contests, etc. The campaign usually draws people to a specific page or microsite built especially for that purpose.
About MarketingSherpa
MarketingSherpa, Inc. is a research firm publishing Case Studies, benchmark data, and how-to information for marketing, advertising, and public relations professionals. The firm's new Case Studies are read by more than 173,000 professionals every week. Visit the award-winning site http://www.MarketingSherpa.com.
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HomeSaleDirectory Inc. Adds Thousands of Foreclosure Listings to Its Web SitePartnership with Foreclosure.com to provide even more real estate opportunities for visitors.
Boca Raton, FL (PRWEB) March 15, 2006 -- Foreclosure.com today announced a partnership to provide foreclosure data to HomeSaleDirectory Inc., a rapidly growing Web-based company that brings buyers and sellers in the real estate market together.
Real estate investors and homebuyers are constantly searching for great deals. As a result, we needed to partner with a leader in the industry that could provide us with an accurate and comprehensive selection of foreclosure listings, said Alex Schult, president, HomeSaleDirectory, Inc. We carefully researched the marketplace and found Foreclosure.com to be the best."
Under the agreement, HomeSaleDirectory Inc. will obtain data from Foreclosure.com and provide their site visitors with access to Americas most comprehensive database of foreclosure listings. This data includes property information and in-depth details such as exclusive tax roll information, property photos, as well as seller/listing contact information.
"Consumers are now able to search our national database of listings without ever leaving HomeSaleDirectory.com," said Zack Preble, partner relations manager, Foreclosure.com. This partnership will remind visitors that a large inventory of foreclosed properties exists across the county. And, it will showcase the potential value that these properties often represent.
"HomeSaleDirectory prides itself on strategic partnerships that provide our visitors with award-winning content and resources, said Schult. We are excited to offer the comprehensive listings that Foreclosure.com provides, and we look forward to a long and rewarding partnership.
About HomeSaleDirectory Inc.
HomeSaleDirectory Inc. is a privately held California corporation that is quickly becoming one of the fastest growing tools on the Web, specializing in bringing buyers and sellers in the real estate market together. For more information regarding HomeSaleDirectory Inc., feel free to visit www.homesaledirectory.com or call 888-237-2507 for more information.
About Foreclosure.com
With more than 1.2 million foreclosure, preforeclosure, bankruptcy, FSBO and tax lien listings in one place, Foreclosure.com delivers America's largest and most accurate searchable database of foreclosed homes and investment property information to its customers and business partners. Based in Boca Raton, Florida, Foreclosure.com works with hundreds of top lending institutions and government agencies to list diverse property types on its Web site, including Real Estate Owned (REO); Department of Housing and Urban Development (HUD); Department of Veterans Affairs (VA); Fannie Mae; and other government agency and financial institution properties; as well as listings from an extensive network of corporate sellers. On the Web: www.foreclosure.com.
Media contact:
Thomas Myers
Foreclosure.com
(561) 981-5337 ext. 381
# # #
Press Contact: Thomas Myers
Company Name: FORECLOSURE.COM
Email: email protected from spam bots
Phone: 5619815337 . 381
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Aarvis LLC Announces a More Effective Approach to Email MarketingAarvis announced today that they will be providing personalized email marketing products and services to businesses of all sizes.
New Hartford, NY (PRWEB) March 15, 2006 -- Aarvis LLC, (www.aarvis.com) an email-marketing firm based out of New Hartford, New York announced today that they will be providing personalized email marketing products and services to businesses of all sizes.
Aarvis provides an email-marketing product called Campaign Intelligence (CI) in a web-based hosted product or an installed software product. (CI) enables a client to build and manage email lists, create powerful email campaigns and track the results of those campaigns.
Aarvis has enabled their clients to directly connect to their customers databases through Microsoft SQL server, PostgreSQL, Oracle and MySQL via a JDBC Driver. No longer do you have to upload your current database information to an online server. This reduces time and increases security by keeping client information where it continues to reside today.
Aarvis also has a revolutionary JAVA based email server/message transfer agent called XMS. This prevents a company have from having to purchase multiple servers for email campaigns. XMS has the ability to deliver up to 1 million emails per hour, increase deliverability, perform bounce management and handle unsubscribes seamlessly.
Copyright 2006, Aarvis LLC, its licensors and affiliates. All rights reserved.
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Press Contact: Shaun Kelly
Company Name: AARVIS LLC
Email: email protected from spam bots
Phone: 866-423-9946
Website: http://www.aarvis.com_______________________________________________________
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SMEs Ignore Search Engine Importance and Lose Their Share of £19.2 Billion Online Sales49 per cent of SMEs might never be found online due to their disregard of the importance of search engines.
(PRWEB) March 15, 2006 -- Almost half of all small and medium sized enterprises (SMEs) do not submit their web sites to search engines, research carried out by Fasthosts (http://www.fasthosts.co.uk ) has found. Additionally, a massive 66 per cent of internet users and potential customers indicated that they only looked at the first two pages of search results. These two findings mean that most small businesses may never be discovered online, resulting in loss of revenue every day they are not visible on the web. Fasthosts SMEs On The Web survey asked more than 2,000 SMEs about their search engine practices, attitudes towards sponsored links and favoured search engines.
In 2005, UK consumers spent £19.2 billion online on goods and services and that figure is forecast to grow by 36 per cent in 2006 (IMRG). Consumers use search engines as a first point of call to search for products and services, and 89 per cent of respondents stated that Google was their search engine of choice. However, companies need to ensure a high listing within the natural results on the left hand side, as 30 per cent of respondents indicated that they never click on sponsored links.
Our study once again shows the importance of search engines. In 2006, no business can afford to be invisible online, yet too many SMEs are, commented Andrew Michael, CEO, Fasthosts. I was amazed to see that SMEs are not considering how much they personally use search engines when it comes to the importance of ranking for their own company. If you are not listed on Google, your web site might as well not be online, he added.
Fasthosts TrafficDriver offers a free search engine submission service with its business web hosting package. The package includes an easy to use site creation tool and automated monthly search engine submissions - furthermore it has integrated advanced search engine optimisation to establish and improve sites search rankings. By using these Fasthosts tools companies can create an online presence and generate traffic within days.
2094 businesses participated in the online survey carried out during January and February 2006 by Fasthosts. 49 per cent of respondents admitted that they do not submit their website to search engines, which accounted for 1,026 votes. To take part in the survey, and to see the full results, please visit http://www.fasthosts.co.uk/poll/.
About Fasthosts
Fasthosts (http://www.fasthosts.co.uk ) is the UK's largest independent hosting company. Based in the UK, and operating 24x7 from their dedicated UK data centres, Fasthosts keeps over 1 million domains running smoothly and ensures over 6 million emails are delivered safely each day. All Fasthosts services can be self-managed through the award winning Fasthosts web-based control panel, enabling customers to set up and manage new websites, email accounts, databases, and other hosted services online. Fasthosts was voted the number one webhost by tophosts.com in September 2005; won the Web Host Directory 'eCommerce webhosting award' and was also announced as the best dedicated server package in August 2005 by HostReview.
For any press enquiries, please contact:
Elke Panzner or Sam Grace at Rainier PR, tel. +44 (0) 207 494 6570
Elke Panzner or Sarra Mander
Rainier PR
+44 (0) 207 494 6570
###
Press Contact: Michael Hanna
Company Name: http://www.fasthosts.co.uk
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One and Two-Word Dot-Com Domain Names to Sell for $300Domain name liquidator BRANDomains announces new sale
Sacramento, Calif. (PRWEB) March 14, 2006 Domain name liquidator BRANDomains.com announces a special domain name liquidation sale. The portfolio includes 129 dot-com domain names and five other domain name extensions, including several one-word dot-com domain names. All domain names are offered for $300 each via BRANDomains.com using an escrow service.
The rich portfolio includes many popular domain name and search keyword categories, including IPO, stock, investment, movie, photo, book, auto, weather, music, search, ticket, job, sports, fitness, poker, New York and employment domain names.
Sports
--------
adventure sports guide
arena sports bar
football pulse
sports fan gear
supreme sports picks
Fitness
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body energized
fitness toolbox
New York
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experience new york
nyc job hunt
Poker
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pokermania
poker visors
IPO
---
IPO quotes
IPO contact
IPO hunters
IPO prices
IPO topia
Stock and Investment
--------------------
Invest Week
Stock User
EquaTrade
Quote Lines
Quote trax
Stock Fest
TradEquity
Movie
-----
Relic Movie
Movie Types
Photo
-----
Photo Hound
Photo EZ
Book
----
Nu Book
Financing Books
Barter Book
Book Upload
New Age Book
Auto
----
On Time Auto
Acme Autos
Tire Lookup
Parts Truck
Tire Vendor
Beef
----
Nebraska Prime
Nebraska Steaks
Weather
-------
Map Weather
Weather Models
Music
-----
Reno Music
Music Lair
MusiCritic
Search
------
Electro Search
Secondary Search
New Crawler
Find Topic
Job and Employment
------------------
Job Oupost
Hire Ideals
Hire Revenue
Skill Indicator
NYC Job Hunt
The portfolio includes fourteen one-word, dot-com domain names, including: Caribi, Geocentrism, Parthians, Piraque, Polycentrism, Spiralling, Stirk, Beverageous, Zicar, Cargaecia, Mononym, Matronym, Tetralogy, Recockulous.
In addition, there are many popular brandable and two-word domain names, including: Greek Services, Dine Detroit, Gear Tips, Lawn Quote, Notebook Light, Red Carded, Searing Hot, Xtra Xtra, Author DVD, Facial Imagery, Active Interest.
Finally, the portfolio includes many domain name industry related terms.
To purchase any of these domain names via secure escrow service, please visit http://www.BRANDomains.com.
###
Press Contact: Keith Pieper
Company Name: BRANDomains
Email: email protected from spam bots
Phone: 877-938-3842
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NewsUSA Named WebAward Sponsor by The Web Marketing AssociationNewsUSA has been named a 2006 sponsor of the Web Marketing Associations 10th annual WebAward Competition, the standards-defining competition that sets industry benchmarks based on the seven criteria of a successful Web site.
Falls Church, VA (PRWEB) March 14, 2006 -- NewsUSA has been named a 2006 sponsor of the Web Marketing Associations 10th annual WebAward Competition. The WebAwards is the standards-defining competition that sets industry benchmarks based on the seven criteria of a successful Web site. It recognizes the individual and team achievements of Web professionals who create and maintain outstanding corporate Web sites. The 2006 WebAward Call for Entries will begin April 2, 2006 at www.webaward.org.
"We are pleased to have NewsUSA helping us to promote the WebAward Competition again this year," said William Rice, President of the Web Marketing Association. "NewsUSAs ability to provide news and features the newspapers, magazines and radio outlets throughout the country is critical in helping us not only to reach important reporters and editors, but also search engine placements, which can increase overall visibility and site traffic".
"Helping support the online marketing community is an important part of NewsUSA's philosophy," said Rick Smith, President and CEO of the NewsUSA. "We recognize the value of participating in a program such as the WebAwards. Winning a WebAward not only provides valuable feedback from expert judges, but also gives companies a valuable marketing tool and shows company management that their Internet investments are on the right track. We are pleased to support the efforts of the Web Marketing Association and the WebAward program."
More than 2,300 sites from 33 countries were adjudicated in 93 industry categories during last year's competition. Entries are judged on design, copy writing, innovation, content, interactivity, navigation, and use of technology. The competition is judged by a team of independent Internet professionals representing a variety of relevant disciplines of Web site development. Judges included members of the media, advertising executives, site designers, creative directors, corporate marketing executives, content providers and webmasters.
The 2006 WebAward Competition current sponsors include BURST! Media (www.burstmedia.com), SimpleFeed (www.simplefeed.com), Register.com (www.register.com), NewsUSA (www.newsusa.com), AdTools Inc(www.adtoolsinc.com., Small Army (www.smallarmy.net), Perseus Development Corp (www.perseus.com) and PRWeb (www.prweb.com). Media Sponsors include Website Services Magazine (www.websiteservices.com), AdRants (www.adrants), MarketingVox (www.marketingvox.com), MediaPost (www.wediapost.com), eComXpo (www.ecomxpo.com), Ad:Tech (www.ad-tech.com) and Macworld (www.macworldexpo.com).
The Web Marketing Association thanks all of its sponsors for helping to make this annual competition possible.
About the Web Marketing Association
The 10th annual international WebAwards competition sets the standard of excellence in 96 industry categories by evaluating Web sites and defining benchmarks based on the seven essential criteria of successful Web site development. The goal of the Web Marketing Association, sponsor of the WebAwards, is to provide a forum to recognize the people and organizations responsible for developing some of the most effective Web sites on the Internet today. Entrants benefit from a Web site assessment by a professional judging panel and the marketing opportunities presented to an award-winning Web site. For more information, visit www.webaward.org.
About NewsUSA
For more than 18 years, NewsUSA has been successful in providing national publicity placement for our clients. We have provided media placements to more than 3,000 clients in a variety of fields public relations, communications, nonprofit, government, health care, automotive, and health and beauty to name a few. Because of our long-standing relationships with over 16,000 media outlets, we have successfully delivered more than 5 million print and radio placements and billions of dollars of media ad space nationwide.
Our clients include many Fortune 500 companies and some of the largest associations and public relations agencies in the world, as well as smaller companies and individual entrepreneurs. Visit www.newsusa.com for more information.
For more information contact:
William Rice
President, Web Marketing Association, Inc.
860-558-5423
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MarketingSherpa's Sherpa Store Launches Free Marketing Information on 'Free Stuff'MarketingSherpa today launched a new section of Sherpa Store called Free Stuff, which provides practical resources from MarketingSherpa related to Sherpas buyers guides, benchmark guides and how-to handbooks for advertising, marketing and PR professionals.
Warren RI (PRWEB) March 13, 2006 -- MarketingSherpa, a research firm publishing Case Studies and benchmark reports for marketing, advertising and PR professionals, announces the launch of its newest service: Free Stuff, a helpful collection of free marketing resources, available at http://www.sherpastore.com/freestuff.html.
We have so many great free resources related to our buyers guides, benchmark guides and how-to handbooks, we wanted to make sure that everyone who visits SherpaStore.com knew where to find it all, explains MarketingSherpa publisher Anne Holland. Plus, we have articles highlighting the trends uncovered at our annual ContentBiz, Email and Business-to-Business Lead Generation Summits.
As MarketingSherpa adds new research reports to the Sherpa Store, the Free Stuff section will grow with free resources related to them.
MarketingSherpa Free Stuff includes:
-- Audio conference presentations from MarketingSherpa Benchmark Guides and How-to Handbooks
-- Excerpt from The Buyers Guide to Email Service Providers
-- Key trend reports from the Search Marketing, Email and IT
Marketing Benchmark Guides
-- Author interviews
-- Wrap-up reports for every MarketingSherpa ContentBiz, Email and Business-to-Business Lead Generation Summit
About MarketingSherpa
MarketingSherpa, Inc. is a research firm publishing Case Studies, benchmark data, and how-to information for marketing, advertising, and public relations professionals. The firm's new Case Studies are read by more than 173,000 professionals every week. Visit the award-winning site http://www.MarketingSherpa.com.
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Fleeing Doctors Run No More; Pennsylvania Organization, MDS, Says They Have the Solution to the Rampant Malpractice DilemmaA company in Pennsylvania, founded by physicians and attorneys, has developed a solution to the rampant litigation and awards plaguing the medical community. For years, due to unbridled litigation, the threat of litigation and ridiculous judgments and settlements, doctors have been fleeing the areas they are needed the most to avoid persecution. Malpractice Defense Services provides a revolutionary approach to malpractice defense.
Plymouth Meeting, PA (PRWEB) March 13, 2006 -- A company in Pennsylvania, founded by physicians and attorneys, has developed a solution to the rampant litigation and awards plaguing the medical community.
Malpractice Defense Services Home Page
In many states, medical practitioners are being subjected to a high number of frivolous lawsuits that affect the physicians' professional and private lives, as well as their accessibility to patients.
These suits, coupled with the resulting annual bump in medical malpractice premiums, have caused many physicians to flee to other, less dangerous, locations. This is especially the case in states in the Northeast such as Pennsylvania, the location of MDS' headquarters.
"People have been discussing what it would be like if it was difficult, if not impossible, to find a specialist in their own county or even state. Well, it's no longer a matter of 'what if'. Communities are losing great doctors due to the impotence of the current system", says Dr. Todd Morehouse, an ear, nose and throat surgeon and a Director at MDS.
"Unfortunately for the defendants involved in these protracted lawsuits, there is no one who is truly on their side", states attorney Todd Nurick, MDS' President and CEO. "The insurance-appointed attorneys are paid hourly. They are looking out for the best interests of the insurance company, not the doctor, and have no incentive to have the physician removed from the litigation as soon as possible."
Why is this?
"It's the result of what we call the 'Triple Threat'. The insurance company pays the insurance-appointed attorneys bill;
Its the insurance companys money at stake in a settlement or judgment; and,
The insurance company directs the attorneys actions.
The real client is the insurance company."
Seemingly, then, the doctors have no one looking out for them, making sure that their voice is heard.
Morehouse agrees, stating that, "Clearly, the current method for protecting yourself, as a practitioner, is not sufficient. This has resulted in higher judgments, higher settlements and longer litigation. Thats why premiums are increasing again in 2006."
"Most medical practitioners have been forced to hire private counsel to augment the insurance-appointed counsel in malpractice litigation. That can cost from $10,000 to $40,000 or more", says Morehouse.
Both Nurick and Morehouse are confident that MDS is the solution to what they claim is a plague, especially in the Northeast.
Dr. Morehouse states, "MDS is a 'revolutionary approach to malpractice defense'."
"MDS is a retainer-based organization that was created to be more-than-affordable to the medical community. We provide the doctors with the highest level of malpractice defense. No more need to go running around trying to find an attorney at the last minute and shelling out perhaps tens of thousands of dollars at once. MDS is not there just before or at the beginning of litigation, but throughout the entire process."
MDS not only provides the practitioner with preventive information and advice, but will be there the second that doctor is named as a defendant in a lawsuit. We don't just write a few letters threatening to sue back if the doc wins. We actually serve as the client's personal counsel throughout the entire litigation. The 'missing link', if you will", says Nurick.
Unlike other companies Nurick claims are "run by 'profiteers' with the goal of benefiting from the pain of the doctors and their communities, MDS, the 'original', serves as a physician's personal attorney."
And, unlike those other organizations Nurick refers to, MDS does not just write a few letters on the physicians' behalf and refer them to an outside law firm. MDS is committed to being the doctor's private counsel and colleague.
MDS' goal is to get the doctor out of any litigation as soon as possible, without stretching out the process to generate fees for plaintiff attorneys and insurance appointed defense attorneys. "We've found that most of the doctors named are not even targets of the litigation. They're just being named for the sake of greed."
Whose greed?
"We'll leave that to the public to answer. I believe in common sense, and I believe that common sense will eventually prevail. If we do our job the way it should be done, MDS will have a permanent effect on malpractice litigation and premiums", Nurick says.
Additionally, MDS fees may be deductible as a legitimate business expense. Check with your accountant.
About Malpractice Defense Services:
MDS was founded in 2004 by attorneys and physicians with the single goal of protecting physicians in litigation, preventing litigation and protecting the community.
MDS is dedicated to the permanent reduction of malpractice lawsuits, premiums, judgments and settlements via the active monitoring of, and aggressive intervention and participation in, malpractice litigation.
MDS is committed to the highest standards of ethics in law and medicine.
Malpractice Defense Services Home Page
###
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ExactTarget Named Award Sponsor By Web Marketing AssociationExactTarget, the leader in on-demand email marketing software, has been named a 2006 sponsor of the Web Marketing Associations annual WebAward Competition.
Indianapolis, IN (PRWEB) March 13, 2006 -- ExactTarget, the leader in on-demand email marketing software, has been named a 2006 sponsor of the Web Marketing Associations annual WebAward Competition. The WebAwards is the standards-defining competition that sets industry benchmarks based on the seven criteria of a successful Web site. It recognizes the individual and team achievements of Web professionals who create and maintain outstanding corporate Web sites. The 2006 WebAward Call for Entries will begin April 2, 2006 at http://www.webaward.org.
We are pleased to have ExactTarget support the WebAward Competition again this year, said William Rice, president of the Web Marketing Association. ExactTargets expertise in delivering customized emails to our opt-in lists is critical to helping us get the word out regarding the WebAwards. We will use ExactTargets email program to manage and analyze the communications we send to those interested in our award programs.
Email is the most powerful marketing tool available. If used properly, nothing is more personalized, inexpensive, interactive or easier to execute, said Chris Baggott, co-founder and chief marketing officer of ExactTarget. Winning a WebAward not only provides valuable feedback from expert judges, but it also shows company management that their Internet investments are on the right track. We are pleased to support the efforts of the Web Marketing Association and their WebAward program.
More than 2,300 sites from 33 countries were adjudicated in 93 industry categories during last years competition. Judges evaluate entries on design, copy writing, innovation, content, interactivity, navigation, and use of technology. Judges include a team of independent Internet professionals representing a variety of relevant disciplines inWeb site development, including members of the media, advertising executives, site designers, creative directors, corporate marketing executives, content providers and webmasters.
In addition to ExactTarget (www.exacttrget.com), the 2006 WebAward Competition current sponsors includes BURST! Media (www.burstmedia.com), SimpleFeed (www.simplefeed.com), Register.com (www.register.com), NewsUSA (www.newsusa.com), AdTools Inc(www.adtoolsinc.com., Small Army (www.smallarmy.net), Perseus Development Corp (www.perseus.com) and PRWeb (www.prweb.com). Media Sponsors include Website Services Magazine (www.websiteservices.com), AdRants (www.adrants), MarketingVox (www.marketingvox.com), MediaPost (www.wediapost.com), eComXpo (www.ecomxpo.com), Ad:Tech (www.ad-tech.com) and Macworld (www.macworldexpo.com).
The Web Marketing Association thanks all of its sponsors for helping to make this annual competition possible.
About the Web Marketing Association
The 10th annual international WebAwards competition sets the standard of excellence in 97 industry categories by evaluating Web sites and defining benchmarks based on the seven essential criteria of successful Web site development. The goal of the Web Marketing Association, sponsor of the WebAwards, is to provide a forum to recognize the people and organizations responsible for developing some of the most effective Web sites on the Internet today. Entrants benefit from a Web site assessment by a professional judging panel and the marketing opportunities presented to an award-winning Web site. For more information, visit http://www.webaward.org.
About ExactTarget
ExactTarget is the market leader in on-demand email software solutions for permission-based email marketing. More than 4,000 organizations worldwide, including The Home Depot, Scotts and Encyclopaedia Britannica rely on ExactTarget email solutions to strengthen their customer relationships and to control email throughout the enterprise. ExactTarget is a recognized technology leader, ranked highest in business suitability by JupiterResearch in 2004 and 2005 based on the solution's usability, strong feature set and dynamic content tool. ExactTarget solutions meet the needs of all industry verticals and all size organizations, including SMB, corporate divisions, not-for-profits, large retail/direct marketers, agencies and enterprises. Privately owned and headquartered in Indianapolis, USA, the company has more than 30 offices spanning North America, Europe and Australia. To learn more, go to http://www.exacttarget.com.
For more information contact:
William Rice
President, Web Marketing Association, Inc.
860-558-5423
Clarus Communications for ExactTarget
Mara Conklin, 847.816.9411
Linda Muskin, 847.432.7300
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Jump USA Inc and Exhibit & Display Consultants Win Two Awards for Their Trade Show Exhibit at the February 2006 WSA Shoe Show, Las Vegas Convention Center, Las Vegas, NVJump USA Inc and Exhibit & Display Consultants won awards for Best trade show exhibit for a new exhibitor and Most exciting exhibit space at the February 2006 WSA Shoe Show, Las Vegas Convention Center, Las Vegas, NV.
Las Vegas, NV (PRWEB) March 11, 2006 -- Exhibit & Display Consultants / Jump USA Inc awarded Best trade show exhibit booth by a new exhibitor at the February WSA Shoe Show.
Jump USA Inc is a new division of Steve Madden Ltd. that designs, produces and markets premium priced casual contemporary footwear for men and women throughout the US. Exhibit & Display Consultants is a company that advises on design and construction of trade show exhibits, booths and displays. Exhibit & Display Consultants also specializes in running trade show exhibits using methods and strategy to reduce exhibitor costs by an average of 30%. For this project, Exhibit & Display Consultants was aided by 3 Form Exhibits in Smithfield RI to engineer and construct the new exhibit.
Jump was given awards by WSA Show management for Best exhibit by a new exhibitor at the WSA Show, February 10-13, 2006. This show took place at the Las Vegas Convention Center and also the Sands Convention Center, both in Las Vegas, Nevada.
The trade show exhibit was totally designed, engineered and constructed in a 4 week period. There was constant communication between Jumps offices in the US, Spain and China and the Exhibit & Display Consultants office in Providence RI. All of that communication led to a really unique and high impact exhibit that helped Jump to make a tremendous splash at the show. The exhibit was brought to life by a four channel stereo system with subwoofer, fashion show specific runway, café / bar area, 2 -- Louis the XIV styled selling stations, and 4 live models actively displaying Jump USA Inc shoes.
For additional information on the news that is the subject of this release contact Brett Lipeles or visit www.exhibitconsultants.com
Contact:
Brett Alexander Lipeles
Exhibit & Display Consultants
401-273-5372
www.exhibitconsultants.com
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Advolution, The Next Revolution in Search Engines, Guarantees No Click FraudAdvolution, the next revolution in search engines, guarantees absolutely no click fraud for its advertisers.
Scottsdale, AZ (PRWEB) March 10, 2006 -- Advolution (http://www.advolution.com), the next revolution in search engines, guarantees absolutely no click fraud for its advertisers.
With the recently announced $90 million click fraud settlement made by Google, advertisers are waking up to one of the main drawbacks of pay-per-click advertising.
Google and Yahoo have shown that the amount an advertiser is willing to pay to be associated with a search term correlates well with how valuable that listing will also be for the searcher.
However, under their pay-per-click systems, advertisers have to pay for each and every click and are increasingly victims of "click fraud" (competitors clicking on ads to deplete the advertiser's budget and/or search engine affiliate partners clicking on them to make money for themselves).
Under Advolution's pay-for-position system, advertisers pay only once to have a listing associated with a search term. Search results are ranked by the dollar amount paid for each listing. In case of a tie, the older listing takes precedence.
Advertisers (and searchers) receive the benefit of pay-per-click without having to pay for each click (or worry about click fraud).
Advolution listings are similar to the search results at other search engines, except that with Advolution advertisers have full control over:
* How their listing looks.
* What search terms it is associated with.
* Where it shows up in the search results.
ABOUT ADVOLUTION
Advolution provides a compelling new search engine alternative for searchers, advertisers, and affiliate partners ("the benefits of pay-per-click without the actual pay-per-click" - and thus without any click fraud). Searchers receive quality Advolution listings and can also click through for additional results from other search engines. Advertisers free themselves from having to pay for each and every click. An affiliate program with a generous revenue share is also available. Additional information: http://www.advolution.com
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Mosnar Communications, Inc. Delivers PR For $20 A DaySmall businesses can now receive public relations services at affordable rates.
Atlanta, GA (PRWEB) March 10, 2006 -- Mosnar Communications, Inc. a global marketing, public relations, and business development firm announced today to offer public relations services at a discount rate of only $20 a day. The firm will provide public relations for a flat value of $600 a month to new and existing businesses worldwide. The promotion starts today and is scheduled to continue to the end of April or until space runs out. Companies will be allowed to buy services at the promotional rate for up to six months or one year.
Public relations are the marketing matrix that allows a company to receive free publicity. What makes PR so neat is that there is no limit to how much free publicity a company can receive. It begins when an experienced public relations expert writes a buzz article about a company. The article is released to the public as a press or news release. Several media outlets including radio, newspapers, blogs, television, magazines, and so on can pick up the article. In addition, the public relations professionals generally have good media relationship contacts to which they feed articles.
A superior PR strategy is the key element to help any business model get their name on the map Stated Kyle Ransom, Chief Executive Officer, Mosnar Communications, Inc.
Ransom when on to note that most small businesses neglect to consider public relations resources because they think it will be too expensive. Mosnar Communications, Inc. wants to give small businesses the power to compete on a massive level.
If you would like to have Mosnar Communications, Inc. represent your company please contact them at 1 (404) 696-4833 or via the Internet at www.mosnarcommunications.com.
Mosnar Communications, Inc.
About Us:
-Mosnar Communications Inc. is a privately held company, offering global marketing, public relations, and business development services to small to mid sized businesses and start-ups universal.
-Mosnar Communications, Inc. services a database of small to mid sized businesses in some of the leading business industry disciplines. Service areas consist of Consulting, Restaurant, Hospitality, Entertainment, Financial, Software, Arts, Video, Internet, Real Estate, Computer Systems, Human Resources, Healthcare and more.
-Committed to providing our clients with winning results to effectively grow their business.
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What's Next for the Pixel Craze? PixelAdManager.comMove over Million Dollar Homepage -- There is a new kid in town. PixelAdManager.com is the next generation of advertising online through automated pixel ads.
(PRWEB) March 10, 2006 -- Whether youve heard about the pixel craze or not, Ilya Pozin, of Pixel Ad Manager has developed a way to cash in on the idea and give businesses a new way to earn additional revenue from their websites.
The pixel craze was started by Alex Tew, a 21 year old British college student who came up with the idea of selling pixels on a website. He created a website called the milliondollarhomepage.com. Alex did all of this to ensure he could graduate college without a huge debt of student loans attached to his diploma. Brilliant idea right?
Well, the problem with Mr. Tews development is that it only offers pixel images as a one time fee- with no benefit for the website owner besides traffic. That fad is slowly dying out. Pozin, asks, How about letting website owners make some cold hard cash with a similar idea? Pixel Ad Manager is leading the way for all businesses to do just that! But, how do they do it?
Research is showing us that pixel ads are increasing in popularity over banner ads. Regular banner ads are boring and are often just rotated on sites. With Pozins idea, pixel banner ads can display anywhere from one advertisement to hundreds of advertisements, all on one banner. A website owner can now make a banner with as many pixels as they want and accept payments from advertisers immediately. This provides more visibility for each advertiser and more revenue for the website owner. In addition, website owners can put the same banner on unlimited number of pages and sites. Its a win-win situation.
To find out more about how to earn extra revenue from websites by offering pixel ads visit Pixel Ad Manager.
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Millionbricks.co.uk Introduces More Comprehensive and Innovative Pixel Advertisment Technology with Support for UK CharitiesMarch 2006 ushers in the launch of www.millionbricks.co.uk - uniquely mixing revolutionary pixel advertising techniques with support for a number of UK based charities. Millionbricks.co.uk integrates a number of open source internet technologies to provide an ease of use unrivalled in the world of pixel advertising.
Horsham, England (PRWEB) March 6, 2006 -- Millionbricks.co.uk announced the first UK based pixel advertising website supporting UK run charities with every pixel sold.
"Today's announcement marks the first delivery of a succession of innovations being developed for our registered websites," said Charlie Augustus, Lead Developer - millionbricks.co.uk. "Combining the topical technology of pixel advertising with charitable contribution seemed a happy medium between the website being self-funding and giving something back."
Millionbricks offering provides access to an advertising medium that has density and impact that banner advertising or traditional methods can not attain, supporting a wide variety of advertisers and customers in one single location.
The site offers individuals and businesses the chance to advertise in a permanent webspace that is due to remain online for at least 5 years, also the site offers a feedback, blog and Skype capability to allow users to comment, get in touch and enhance the service available.
Premium and Standard offerings are available based on the location of advertising on the web page. Both of the methods are accessed using a custom built easy-to-use point and click selection tool.
Introductory pricing is available for early customers, and of course the pick of the locations on the site.
Please contact using the information provided, or direct on the website www.millionbricks.co.uk
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Online Industry Code Lookup Service Enables Direct Mail Marketers to Target Specific IndustriesNew service allows marketers to increase campaign success with direct mail contact lists and custom list compilation.
Seattle, WA (PRWEB) March 7, 2006 -- Direct marketing professionals can use a free online service that increases marketing campaign success by providing accurate direct mail and e-mail lists of buyers in specific industries. Developed by Marigold Technologies, provider of custom business mailing lists, the new service allows visitors to reference Standard Industrial Classification (SIC) codes for precise business-to-business marketing mailing lists.
Marigold Technologies online lookup service -- www.marigoldtech.com/lists/sic.php -- allows marketers to locate specific industries by SIC code or keywords. Marketers can use the results from the lookup service to target highly-defined industries with specialized offers.
In a recent posting on Entrepreneur.com, marketing authority Jack Ferrari noted that 40 percent of a direct mail piece's impact comes from sending it to the right list in the first place. The other 60 percent comes from the value of the offer and design of the piece, he said.
Using a targeted, highly-qualified list is one of the best ways to ensure direct marketing campaign success, said Blake Sitney, president and CEO of Marigold Technologies. Our new online industry code lookup feature is just another example of how Marigold Technologies uses leading-edge technology to provide our clients with creatively-packaged, accurate, and relevant mailing lists.
Marigold Technologies also offers a wide range of customized direct mail lists for the telecommunications, financial services, information technology and retail industries.
About Marigold Technologies, Inc.
Marigold Technologies provides an extensive line of direct marketing mailing lists in addition to strategic list brokerage consulting. Trusted by Fortune 500 marketing executives and direct marketing professionals, Marigold Technologies collaborates closely with each client to provide highly-qualified targets for B2B and B2C direct marketing campaigns. Founded by a veteran telecom executive, Marigold Technologies provides unparalleled expertise in strategic list acquisition services for the telecom, information technology, retail, and financial services industries. For more information, please visit www.marigoldtech.com or call 212.696.5000.
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Company Name: The onQuest Group
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AddURLBlog.com Provides Efficient Tag-based Blog Directory, Discussion BoardsBlog readers can bookmark blogs of interest and subscribe to selected blogs at www.addurlblog.com.
(PRWEB) March 2, 2006 -- AddURLBlog.com is a new Web site that intends to serve the blog industry by categorizing and organizing published blogs.
"We've been working really hard to create an easy-to-use blog directory, says an AddBlogURL editor. Many areas of the site are oriented towards regular blog readers instead of Webmasters."
At AddURLBlog.com, bloggers and blog readers can:
- Browse the directory
- Read their favorite feeds
- Discuss feeds with friends.
- Search blog classifieds: buy / sell blogs
- Bookmark blogs of interest
- Subscribe to selected blogs
- Search tagged blogs
AddURLBlog.com visitors can access their own web-based feed readers to follow their favorite news everywhere they go. News and feeds can be discussed in semi-private forums within circles of friends and peers, by invitation. The boards intend to foster quick discussions in a neutral environment.
"The feed reader and 'quick discussion' boards are neat features that allow users to invite friends to comment on specific topics, says an AddURLblog.com editor. We are hoping to see many discussions started."
AddURLBlog.com blogs range from those devoted to objective and commercial themes to those with a more personal orientation. Blogs submitted to AddURLBlog.com are subject to review before acceptance into the directory. No adult blogs are admitted unless they are erotic in nature, soft, or somewhat artistic, and no pharmacy/drugs related blogs are admitted unless they seriously discuss health issues.
For more information, please visit www.AddURLblog.com.
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Press Contact: Roberto Rosenfeld
Company Name: M.onotono.us, Inc.
Email: email protected from spam bots
Phone: 786-512-9477
Website: www.AddURLblog.com_______________________________________________________
Free trade and professional industry magazines are available at
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Meridian Financial Teams up with Atkinson & Terry Insurance BrokersNew franchise, Meridian Atkinson & Terry Mortgages, is ground breaking in the mortgage/ insurance brokerage industry. This new addition to the Meridian team now brings the number of franchises to 16 throughout British Columbia and Alberta.
Port Moody, BC (PRWEB) March 2, 2006 -- Meridian Financial Services Ltd. is pleased to announce the opening of its newest franchise with Atkinson & Terry Insurance Brokers. The new franchise, Meridian Atkinson & Terry Mortgages, is ground breaking in the mortgage/ insurance brokerage industry. This new addition to the Meridian team now brings the number of franchises to 16 throughout British Columbia and Alberta.
We are very excited about our affiliation with Meridian. Their team shares our business philosophy and service standards says Dave Terry, Partner of Atkinson & Terry Insurance Brokers. We treat all our staff and clients the way we would want to be treated and this will only strengthen our ability to provide our clients with the best financial products and services.
Atkinson & Terry Insurance Brokers were established in 1971 and have grown to become one of BC's largest Independent Autoplan Brokers. Currently Atkinson & Terry has 18 locations in the lower mainland and are continuing to grow with market demands. Convenient hours and locations, experienced staff coupled with the best selection of products available have been the foundation of the business.
We are thrilled to forge new ground with such a reputable organization says Matt Kirby, Vice President of Franchise Operations. Atkinson & Terry have built a business on providing superior products and services to their customers, so it was a very natural fit for our two companies to come together.
Meridian Financial Services has been specializing in the development of the mortgage brokerage industry since the first location opened in Coquitlam in 1995. Controlled growth has seen franchise offices open throughout British Columbia and Alberta, specifically associated with independently owned real estate, financial planning and general insurance offices.
Meridian franchises obtain mortgages on behalf of borrowers through the major lenders in Canada. Meridian currently has over 50 lenders on their system, including BNS, BMO, CIBC Firstline, TDCT, HSBC, ING Direct and most major credit unions in Canada. Due to having one of the largest collective volumes in Western Canada, Meridian guarantees the lowest mortgage rate to its clients at no cost to the borrower. Meridian currently has independently owned and operated franchise locations in Burnaby, Campbell River, Coquitlam, Courtenay, Edmonton, Invermere, Kamloops, Kelowna, Nanaimo, Parksville, Penticton, Port Moody, Prince George, South Delta, Surrey, Vancouver, and West Vancouver.
For additional information, Contact:
Matt Kirby
Vice President of Franchise Operations
Meridian Financial Services Ltd.
Phone: 604.908.5009
Fax: 604.949.1040
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Press Contact: Matthew Kirby
Company Name: MERIDIAN FINANCIAL
Email: email protected from spam bots
Phone: 604.908.5009
Website: http://www.canadianmortgagelenders.com/_______________________________________________________
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Web Based Infomercials Create Call to Action for Website SalesWebSmartAmerica announced today that they are producing web based infomercials to help website owners convert more visitors to customers. The announcement was made by company president Joseph Sleeman.
KENNEBUNKPORT, ME (PRWEB) March 2, 2006 -- WebSmartAmerica announced today that they are producing web based infomercials to help website owners convert more visitors to customers. The announcement was made by company president Joseph Sleeman.
Website marketing innovator WebSmartAmerica has recently joined forces with film producer Video Creations of Kennebunk ME. Together, they are deploying next-generation video and web technologies to create web based on-demand infomercials for their clients. By adding video, audio and animation to your website, visitors will have a more informative, entertaining and interactive web experience. According to Sleeman, We can create a call to action and motivate a visitor to fill out a form, make a call or purchase a product just like our successful television counterpart.
Combining the interactive tools available on the web with the traditional TV platform companies can take advantage of valuable marketing strategies without the high costs generally associated with television production and purchasing of air time.
Because of the demand for the product we have put the facilities in place to manage the scriptwriting, casting, production, design, animation, web integration, viewer tracking and deployment says Sleeman. Web based on-demand video used as a visitor conversation strategy in your overall website marketing plan can dramatically increase online leads and sales in virtually any market.
Companies interested in obtaining a free quote or more information should contact WebSmartAmerica at 207-967-9124 or email Mr. Sleeman directly at email protected from spam bots.
About WebSmartAmerica
WebSmartAmerica has quickly grown to become one of the leading Internet marketing firms offering a comprehensive portfolio of online marketing solutions. They work with companies who may be experiencing some challenges in realizing the full potential of their online presence. They concentrate their efforts on proven and ethical business models, utilizing new technologies to enhance and accelerate the outcomes.
For more information visit www.WebSmartAmerica.com
Or call WebSmartAmerica at 207-967-9124 or toll free at 800-935-9124
Media Contact Anne or Joseph Sleeman email protected from spam bots
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Company Name: WEBSMARTAMERCA, INC.
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'Drop Catchers' Buy and Sell Web Names Others Let Slip
Last month, Chicago real-estate agent Judy Orr discovered that a Web site she used to showcase area homes had gone off-line. It turned out she had failed to pay the $9 annual renewal fee for her Web address, oak-lawn-real-estate.com.
But getting her site back online wasn't as easy as she had hoped: Another company had snapped up the domain name and wanted nearly $2,500 to return it to her. "I was sick to my stomach," Ms. Orr says. It took two years of work to build up the site so it would rank prominently in Google's search results, and that time "went down the drain," she says.
The new owner of the address was Lease Domains Inc., which is run by a 21-year-old graduate student, Anthos Chrysanthou, who works out of his parents' house in a Chicago suburb. Mr. Chrysanthou says his two-year-old company owns more than 2,000 domain names, many obtained through a process called "drop catching" -- snagging names owners have let expire, either accidentally or because they no longer want them.
"I liken the whole situation to tangible real estate," says Mr. Chrysanthou, who is pursuing his master's in business administration at St. Xavier University in Chicago. "If you're not paying your mortgage or your taxes on it, it's going to get taken away."
Mr. Chrysanthou is one of hundreds of drop catchers who either resell names or use them for Web sites loaded with advertisements. (Ms. Orr's former site now features text ads for real estate.) Many drop catchers have learned the trade in the past year, seeking a piece of the booming market for domains spurred by a surge in online advertising. The practice also has gotten a lift from providers of domain services, such as SnapNames.com Inc., Pool.com Inc. and GoDaddy.com Inc., which have introduced tools aimed at helping people grab expiring domains.
The services circulate lists each day showing which domains are about to go up for grabs. Auctions are held for particularly in-demand names, and prices can go sky-high: A1.com sold for $260,250 in December, after its previous owner let the registration lapse.
Drop catching "has pretty much changed completely in a few years' time," says Michael Berkens, who runs MostWantedDomains.com, owner of about 45,000 domains, which range from 4nudepictures.com to 401kplans.com, out of his Fort Lauderdale, Fla., home. "There's more people," he says, and "prices have just escalated."
DNJournal.com, a publication that tracks the domain industry, reported 2,291 sales of expired domains in auctions last year, with winning bids totaling a combined $11.5 million. That was up from 885 sales totaling $4.2 million a year earlier. Auctioneers don't report all deals to DNJournal, and the site doesn't track deals valued at less than $500.
Roughly 20,000 expired domain names become available each day, according to industry executives. While many were consciously discarded by their owners, others, like Ms. Orr's, are the product of a domain-registration system that many users don't understand well.
When a user registers a domain name, it can be reserved for as many as 10 years, typically for $80. But many choose a one-year registration because it is less expensive, often about $10, and because they may not want the site for a longer period. At the end of the year, the domain registrar generally sends renewal notices to the owner, but such messages can be missed if the owner has changed email addresses in that time.
Under rules administered by the Internet Corporation for Assigned Names and Numbers, the group that oversees the assignment of Web addresses, domain registrars such as GoDaddy and Network Solutions LLC have as many as 45 days after the expiration date to notify the official domain registry whether a name is being renewed or deleted. Typically, registrars have given users a grace period -- sometimes as long as 45 days -- to renew their name.
If a name is deleted, ICANN guidelines then call for a 30-day "redemption grace period," during which the original owner can still claim the name. If there is no claim in the redemption period, the name is dropped from the registry after a five-day holding period, and anyone is entitled to seek it.
For the .com and .net registries, managed by VeriSign Inc., names drop starting around 2 p.m. Eastern each day, all year long. What follows is a process that some in the industry call "pounding." As the names drop, Internet companies that help users acquire expired names send rapid computer commands to the registry, seeking to grab the most valuable names. It is "a mad rush," says Dan Rubin, who runs justdropped.com, which helps people identify and acquire expired domains. Registries for other domain suffixes drop names at different times of day.
The drop process underwent a key shift starting in late 2004. That is when SnapNames started a new service for grabbing domains. The company has signed exclusive agreements with more than a half-dozen registrars, including Network Solutions and Moniker.com, under which the registrars transfer expired domains to SnapNames, and SnapNames auctions them off. That way, names that people are interested in don't go through the traditional drop process that is open to anyone.
GoDaddy, the largest domain registrar, has introduced its own auction service for expired names that were registered with it, as have other registrars, as they seek a cut of the action for expired names. They begin auctions for names even before the names have officially expired but warn auction participants that the original owner could still redeem the name.
For domain owners, the new system means names can be grabbed from them even more quickly than they could before. Instead of going through the full deletion cycle -- which went as long as 75 days -- names are being transferred to new owners in 30 to 45 days.
Paul Twomey, chief executive of ICANN, says some people in the domain industry recently have raised concerns that the guidelines governing expired names are "being utilized in ways that were not originally intended." But Mr. Twomey says no one has proposed a formal change in policy to address the issue.
Ms. Orr's name, oak-lawn-real-estate.com, is one of those that was transferred before going through the full deletion process, says Jay Westerdal, who runs Name Intelligence Inc., a Bellevue, Wash., company that tracks the industry.
Tim Ruiz, vice president of domain services for GoDaddy, which transferred the name, says, "We make every attempt to give ample opportunity for registrants to renew." He says the company gives registrants 30 days to claim a name after it has expired.
If a corporation loses a domain name that it believes is copyrighted or trademarked, it can seek to recover the name by appealing to an arbitration panel under ICANN's dispute-resolution policy. It also could take the domain's new owner to court, though that can be more expensive.
Ms. Orr says she lost her site's name, which wasn't copyrighted or trademarked, because she made the mistake of relying on her Web-hosting company to keep track of her registration. She says she didn't see renewal notices from GoDaddy because it had an old email address for her. Ms. Orr plans to use another site -- oak-lawn-il.com -- to replace the one she lost.
Write to David Kesmodel at david.kesmodel@wsj.com
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VEGAS.com Selects SiteSpect for Web Site A/B and Multivariate TestingWorlds largest travel destination web site automates testing and optimizes conversion rates with in-house testing solution.
Boston, MA (PRWEB) March 1, 2006 -- SiteSpect, Inc., the first and only provider of non-intrusive web site testing and optimization software, announced that VEGAS.com, the largest purveyor of information about the city of Las Vegas and the most-visited city travel site (Media Metrix), has selected SiteSpect as its strategic platform for conducting continuous real-time A/B and multivariate tests on its web site.
The SiteSpect solution will allow VEGAS.com to replace its manually driven A/B testing process with an automated system that will not tax its web site development team. This will enable VEGAS.com's business users to implement complex multivariate tests independently, without modifying existing content, a capability unique to the patent-pending SiteSpect system.
"We have a unique culture and ability to react quickly to new ideas and SiteSpect is the only vendor who could support our requirement for quick implementation of tests. Our marketing and product staff don't have to plan and schedule a test weeks in advance, waiting for internal IT resources or a vendor's implementation team to become available", said Mike Brown, Vice President of Internet Marketing at VEGAS.com. "SiteSpect's self-service solution allows our business users to create and launch all types of test campaigns themselves -- from straightforward text changes to page layout changes to content changes on dynamically-generated pages."
Mr. Brown comments further, "In the past, our in-house A/B testing was a manual, time-consuming process that was filled with compromise. Simultaneous A/B testing came at the cost of organic search rankings. Sequential A/B testing -- the switching of variables one at a time over the course of weeks and comparing results, introduced uncontrolled variables like fluctuating prices and inventory levels, so we could never be 100% sure of the test results. With SiteSpect, we're getting precise testing that isn't affecting our search engine optimization strategy. At the same time, we're also gaining the efficiencies of simultaneous multivariate testing."
"We are very pleased with VEGAS.com's choice of SiteSpect and, with it, SiteSpect's entry into the travel industry," said Eric Hansen, president of SiteSpect. "The typical travel site, with its dynamically built content syndicated from multiple sources, is where SiteSpect's unique capabilities shine. We are confident that other travel web sites will follow VEGAS.com's lead and discover that SiteSpect is the only product that allows them to optimize any kind of content anywhere on their site without having to coordinate with their content providers."
About VEGAS.com
VEGAS.com is the largest city destination travel web site in the world, with extensive, constantly updated information and a full range of travel products including hotel rooms, air-hotel packages, show tickets, tours and golf. VEGAS.com operates Casino Travel & Tours, with concierge desk locations at the Palms, Paris, MGM Grand, Aladdin, Bally's, Mandalay Bay, Excalibur, New York-New York, Luxor and other locations throughout the city. VEGAS.com is a member of the Greenspun Family of Companies, a privately owned company operating in Southern Nevada for more than 60 years.
About SiteSpect, Inc.
SiteSpect enables Web marketers to optimize conversion rates through A/B split and multivariate testing. By testing variations of landing pages, product descriptions, search results and buy-flows, SiteSpect allows marketers to fine-tune every aspect of their Web site to increase profitability. As the first and only non-intrusive solution available, SiteSpect empowers marketers to optimize their sites without the need for ongoing IT involvement. SiteSpect's patent-pending technology is used in some of the world's largest and most complex e-commerce sites. For more information, visit http://www.SiteSpect.com or call (617) 859-1900.
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Company Name: SITESPECT, INC.
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Phone: 617-859-1900
Website: http://www.SiteSpect.com______________________________________________
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