Fear and Loathing of Sales Training

Cincom’s Expert Access Presents the Fear and Loathing of Sales Training

 

03-29-2006  - (openPR) - Cincom’s Expert Access Presents “The Fear and Loathing of Sales Training”. Cincom's award-winning Expert Access e-zine presents best-selling author Dave Stein’s latest thought leadership paper titled, “The Fear and Loathing of Sales Training.” The paper is a must-read for any person or organization struggling with success in the complex sales environment. It includes current research into;

 

• Why many organizations don’t invest in sales training
• The challenge of sales training in today’s complex sales environment
• The case for sales training

 

Also included in the paper is a thirty day free guest membership to the ES Research Group. It entitles the reader to online access to samples of ESR/Insight, (2- to 3-page online expert, premium-value, commentary-style, articles posted weekly) and research and analysis briefs.

 

What Is Cincom's Expert Access?

 

Cincom's Expert Access is a free, award-winning biweekly e-publication with approximately 135,,000 subscribers in 49 countries, Expert Access provides relevant, concise, objective information, sometimes in an irreverent, humorous manner, to help readers do their jobs better, become aware of new ideas, products, services or occasionally have a B2B laugh.

 

Why Is Cincom's Expert Access E-zine Different?

 

Cincom, in addition to its vast internal technology expert base, has recruited and partnered with some truly brilliant and forward-thinking technology analysts to participate in its "Ask the Expert" program. One of the unique aspects of Expert Access is the ability for subscribers to ask "experts" for feedback/answers to questions revolving around innovative business strategies and technologies. Some of the truly visionary and world-class technology, marketing, and sales experts that have contributed include:

 

• Marc Seifer, Author of “Wizard; The Life and Times of Nikola Tesla (interview with Expert Access on 4-11-2006)

 

•Elliot McGucken, author, poet, artistic entrepreneur and founder of the "Jolly Roger," a web portal hailed as the "Flagship of the Renaissance"

 

• Dave Stein, best-selling business author of "How Winners Sell" and founder of ES Research

 

• Al Ries, author of "The Fall of Advertising and the Rise of PR"

 

• Skip Press, author of more than 20 books including "How to Write What You Want and Sell What You Write"

 

• Dr David Abshire, Center for the Presidency

 

• Dr. Paul Pearsall, international best-selling author of "The Beethoven Factor"

 

• David Meerman Scott, author of "Cashing In With Content"

 

• JoAnna Brandi, customer loyalty expert and customer retention maven

 

• Ken Sutherland, creative impresario and the music behind the film "Savannah Smiles"

 

•Louis Columbus, former senior analyst at AMR Research, and currently Cincom Senior Manufacturing Business Consultant and weekly columnist for CRMBuyer.com and Informit.com

 

•Lou Washington, Cincom's mainframe master of MIPS

 

• Dale Wolf, senior marketing manager at Cincom, managing editor of the Simplicity Blog and author/publisher of the Context Rules Marketing Blog

 

• James Robertson, Smalltalk wiki and blog guru

 

• Marsha Friedman, President of Event Management Services

 

• Bob Fitzgerald, Director of China Operations, Cincom

 

• Dana VanDen Heuvel, Director of Business Development for Pheedo

 

About Cincom

 

For nearly 40 years, Cincom has delivered innovative software and services that enable thousands of clients worldwide to simplify complex business processes. We empower our clients to outperform their competition by providing ways to increase revenue, control cost, minimize risk and achieve rapid ROI.

 

Cincom serves thousands of clients on six continents including BMW, Citibank, Boeing, Northwestern Mutual, Federal Express, Ericsson, Penn State University, Milacron Manufacturing, Siemens, Rockwell Automation, and Trane.

 

For more information about Cincom's products and services, contact Cincom at 1-800-2CINCOM (USA only), send an e-mail to info@cincom.com, or visit the company's website at www.cincom.com

Prof Prods Production Machine To Proceed Progressivly

Factory Net: E-mails On The Production Machine

 

Press Release by: Dr.-Ing. K. Brankamp System Prozessautomation GmbH 

 

03-29-2006 04:25 pm - CEST - (openPR) - When is manufacturing finally going online? Materials management systems, e-mail communications, customer relationship management – computer networking has revolutionised business processes in many areas. However, it is generally a different story when it comes to the production side. Yet it offers massive potential for industrial companies. Particularly in Germany, this opportunity needs to be seized quickly.

 

By Prof. Dr.-Ing. Klaus Brankamp

 

The intensive use of EDP systems has transformed the world of work in offices all over the world. Internet searches, online orders, and e-mail in particular, have long become an essential part of everyday life in the office. The computer is assisting in opening up opportunities for growth and savings which even optimistic experts would not have thought possible. The speed of many processes has also increased radically. Order today, deliver tomorrow – a principle which now applies equally to books and to complex components for the automotive industry.

 

In view of this, it is all the more astonishing that networking in most companies stops at precisely the point where the actual process of value-added begins in industry: when it comes to manufacturing. Let me give but one key ratio to support this observation: whereas you can find a computer in over 90 per cent of German offices, overall only 53 per cent of employees in industrial companies use a PC frequently. In other words, if you are working on the production side generally you will be working offline.

 

Admittedly, it feels as if you are being transported against your will back to the early 1990s as you argue the case that it is high time for manufacturing to be linked in to the internet and/or intranet. Back then, people with mobile phones who were seen using them in public were often greeted with a shake of the head from many of those passing by. It was practically the same when it came to the internet. What’s the point of e-mails? After all, you’ve still got the regular mail.

 

The rest is history. And it is simply a realistic forecast to suggest that, once manufacturing finally goes online, it will similarly develop a dynamic all of its own, with developments which to some extent cannot yet be predicted. It is set to develop in much the same way as the incredibly fast integration and spread of mobile telephony and the internet into all areas of our daily life.

 

Ultimately, every experience of practice in industry demonstrates more than clearly already that consistent networking, known as Factory Net, can enable production flows to be further accelerated, costs to be reduced and customer services optimised. With this, there is a particular critical advantage in the transparency of networked manufacturing. For example the works manager can use the network to monitor how many parts a machine has already manufactured and when the order in progress will be completed. This enables him to have an optimal assessment of existing production capacities, on the basis of real-time data. This in turn allows idle times and production bottlenecks to be minimised.

 

If all machines and production halls are linked with one another via a common database, then raw materials management can be optimised with ease. The supervisor can see from his workstation which machine still has how many raw parts available and when it will need resupplying. Even ordering processes can be automated, in a further stage.

 

Professional management of service intervals or repair work can be delivered more easily using Factory Net. Many machine manufacturers are already offering a remote maintenance option. The technician can then access the defective machine via the internet or using what is known as a P-to-P connection. Some problems can thus be resolved without a service team deployment. If the technician does need to come on call-out, he has the advantage of already being familiar with the problem and thus being prepared accordingly. Downtimes and maintenance costs can be reduced to a minimum in this way. In a world of increasingly strong competition, this is a critical advantage.

 

Factory Net also allows you to significantly simplify day-to-day processes which are essential for production management. A good example of this is recording the volumes produced. In many companies, the operator still writes down the number of parts produced on a slip of paper and hands this in to the production manager. He then has to enter the figures for all the machines laboriously onto the PC. Not only is this very time-consuming, but it can lead to inaccurate data if the handwriting is illegible or if there are keying errors – and the associated risks are difficult to guard against.

 

Using Factory Net, the volumes produced can be recorded on the machine entirely automatically, and summarised immediately into comprehensive overview tables to be used in production management. A system which has already proven itself in practice in terms of offering this kind of performance is the BRANKAMP eR5 ProductionMonitoring tool. It even enables key production data to be downloaded via a secure internet connection and a standard internet browser from anywhere in the world - for example, during an on-site customer presentation. But the customer also benefits in his day-to-day operations: capacities and delivery dates can be calculated in the shortest of times, and with a degree of accuracy not possible before. In the fierce competition for orders, that can be a critical advantage.

 

Unlike in the 1970s, when the notion of networked manufacturing first excited engineers, Factory Net is no longer just a theoretical concept which still needs to be realised. The applications and technologies are available today, and are already being used by innovative companies such as the forming and shaping company Vosseler Umformtechnik. As the pioneer and global market leader in ProcessMonitoring systems (sensor-based measurement systems for machines), BRANKAMP will be exhibiting Factory Net in use at the “wire” trade fair in Düsseldorf. The next step in “eVolution” will soon be upon us, and companies which react quickly will secure clear market advantages. To give an example: networking manufacturing will trigger a revolution and reconfiguration of operations – just as we have seen in office practices.

 

***

 

About the author: Prof. Dr.-Ing. Klaus Brankamp is the founder and Managing Director of BRANKAMP System Prozessautomation GmbH. The company, based in Erkrath near Düsseldorf, is a pioneer and global market leader in ProcessMonitoring systems. At manufacturing sites around the world, roughly 50,000 BRANKAMP applications are in use. AT EMO in Hanover, the company will exhibit Factory Net in operation at its stand. Prof. Dr.-Ing. Brankamp also lectures at RWTH Aachen on "Planning and development of new products”, and is the author of several specialist works.

 

Dr.-Ing. K. Brankamp System Prozessautomation GmbH
Max-Planck-Straße 9
40699 Erkrath
Tel.: 0211/ 25 07 60
Fax: 0211/ 20 84 02
E-Mail: bpd@brankamp.com
Web: www.brankamp.com

 

Press contact:
enterpress
Fichtenstraße 75
40233 Düsseldorf
Germany
phone: +49-211-9896096
fax: +49-211-9896096
e-mail: kordts@enterpress.de
web: www.enterpress.de

Writer Suspicious of Special Business Week Magazine

Business Week Magazine

 

by Larry Dobrow, Tuesday, March 28, 2006
I'M INHERENTLY SUSPICIOUS OF any magazine issue (not to mention any sale, sauce or sitcom episode) that bills itself as "special." Take the April 3 BusinessWeek: if it's truly special, does that mean that the issues preceding it, which lacked comparable cover braggadocio, were ordinary? Is it so darn special that the issues following it will cower in its imposing shadow, relegated to treading water in its furious wake? I can only imagine the pressure that the mag's staffers must be feeling today as they rush to close the April 10 edition--which, absent the front-page designation of "special," will be perceived as decent at best. Labels can be so hurtful.

 

I'll leave the question of whether the April 3 BusinessWeek attains specialness (specialitude? specialistasticity?) to the marketing wonks who tagged it as such. Instead, I'll wonder aloud how a single publication can alternate between some of the smartest content to be found in any magazine--business or otherwise--and items that would be deemed too lower-middlebrow for a college newspaper. In the simplest terms, this is what happens when a high-thinking magazine attempts to perk itself up for consumption by dullards.

 

Take the "BusinessWeek Fifty" cover feature on the corporate world's top performers, as determined by a formula that takes into account everything from sales and earnings growth to inseam measurements. It's a catchy editorial gimmick, sure, but one to which Fortune long ago laid its claim. It doesn't help that the accompanying featurettes on a handful of the ranked companies (yet another rapturous paean to Apple, a Goldman Sachs primer that sheds no light on the firm's tactics) elicit little more than shrugs.

 

Then there are the items which must have found their way into the issue via some kind of production snafu. Extending an olive branch to business folk who don't read newspapers, watch TV or leave the house, BW breaks the story that banks are no longer relying on Mr. Coffee giveaways to lure new customers. Al Jazeera International's difficulty in securing distribution from U.S. cable and satellite providers is presented as somewhat of a surprise--how could it be anything else, given Joe Topeka's stated preference for an I-spit-on-your-value-system counterpart to American Idol? And apparently those "free Wal-Mart gift certificate!" e-mails aren't real. Next they'll tell us that the Tooth Fairy isn't really married to Fiona Apple.

 

On the plus side of the ledger, BW still boasts a smattering of magazinedom's sharpest regular columns, including Stephen H. Wildstrom's "Technology & You" deconstructions and Jon Fine's arch "MediaCentric" dispatches on marketing and media. The mag handles workplace and related issues with aplomb, as witnessed by the you-are-there report from a Seagate corporate retreat in New Zealand.

 

Given the U.S.-first thrust of so many magazines and newspaper business sections, BW impresses with its global wingspan. In the April 3 issue alone, we learn that Adidas and Nike are waging some kind of apparel warfare on one another in advance of the upcoming World Cup, that there aren't enough lawyers in Japan and that the Germans like eBay almost as much as they do David Hasselhoff. Each of the stories teems with anecdotal flair and pointed analysis, as opposed to canned bleats from the usual slate of talking heads.

 

Additionally, BW's design transcends the USA Today-ish murk in which its mass-market competitors find themselves bogged. While sidebars flourish like hothouse flowers, the mag complements them with decidedly arty touches: a mining concern's CEO posed in front of old photos of workers, an illustration of a CEO striding confidently atop a stock-market-graph dealie.

 

As has been noted before in this space, I hate stupid people and publications that pander to them. So I guess it saddens me when a venerable title like Business Week temporarily lets down its guard, weighing down an otherwise lean editorial mix with fluff about "culinary travel" and waterproof, genetically modified super-dungarees. Last I checked, there were one or two lifestyle magazines on the ol' rack; BW would clearly be better served by leaving the pap to those purveyors of low thought and getting back to, uh, business.

 

Larry Dobrow is a Contributing Writer.

 

Magazine Rack for Tuesday, March 28, 2006: http://publications.mediapost.com
 
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Helpful List of Tax Credits And Tax Deductions

Top Ten Credits/Deductions That May Save You Tax Dollars 
 
Appleton, WI  54912-8002   -  March 28 2006 – As our parents used to tell us when we were young, “Every little bit helps.” Of course, they were referring to putting money in the piggy bank, but the sage advice can also apply to saving money on your tax returns. Here is a quick list of tax credits and deductions to check out before sending in your tax return so you don’t miss any opportunities to save.

 

1) Earned Income Tax Credit (EITC) – This credit applies to low-income, employed individuals and families. The credit is based on income and family size, and if the EITC amount exceeds the owed amount, it may result in a refund for those who qualify.

 

2) Child and Dependent Care Credit – This credit is for care expenses for children under age 13 or for a disabled spouse or dependent, so that a taxpayer can go to work. It is subject to limitations.

 

3) Child Tax Credit – The maximum amount of this credit is $1,000 for each qualifying child and can be used in combination with the Child and Dependent Care Credit.

 

4) Adoption Credit – If you are an adoptive parent, you may be eligible for a credit of up to $10,630 of qualifying expenses for a qualifying child. For special needs children, you do not need to meet the qualifying expense criteria.

 

5) Educator Expense Deduction – Those who are employed as educators through grade 12 and teach at least 900 hours in a year may receive a deduction for up to $250 for unreimbursed expenses used for the sake of the children.

 

6) Education Credits – Two credits are available for those who pay higher education costs – the Hope Credit and the Lifetime Learning Credit. The Hope is for payment of the first two years of tuition for eligible students you claim on your tax return, and Lifetime Learning is for all post-secondary education tuition for an unlimited number of years. Taxpayers cannot claim both credits for the same student in one tax year, and the credit can be claimed only on the return declaring the student as a dependent.

 

7) Medical and Dental Deductions – Qualified expenses for all of your claimed dependents (including any dependents deceased during the tax year) count toward your eligible deduction. Eligible expenses include insurance premiums, uninsured medical expenses, treatments not covered by insurance, travel for medical care, medically necessary equipment, and more.

 

8) Health Coverage Tax Credit – This new tax credit can pay up to two-thirds of health plan premiums for individuals who lost their jobs due to the effects of international trade and meet certain criteria, and those who receive benefits from the Pension Benefit Guaranty Corporation (PBGC) and are at least 55 years old.

 

9) Credit for the Elderly and Disabled – If you are a U.S. citizen or resident age 65 or older, and retired on permanent and total disability, look into this credit.

 

10) Retirement Savings Contribution – For those with qualified retirement savings contributions including traditional IRAs, Roth IRAs, SEPs, or SIMPLE plans, a percentage of contributions may help you save on your taxes. Taxpayers who are at least age 18 at year-end, not a student or claimed on someone else’s tax return as a dependent, are eligible for this credit if income is below a specified amount. FYI, you can still contribute to an IRS for 2005 up until April 17, 2006.

 

If all of these credits and deductions have you scratching your head in confusion, don’t worry. A reputable tax preparer can help, often for little more than the cost of tax software and the charge for e-filing, plus you don’t have to do the work! Professional tax preparers are experts who keep up-to-date year-round on tax law changes. They can save you time and offer insight on how to use the tax breaks available to you. To find a professional tax preparer, look to NATP. NATP maintains a listing of professionals in your area at www.taxprofessionals.com.

 

To receive a FREE brochure on how to find a tax preparer, visit the NATP Press Room at www.natptax.com and download a copy of NATP’s “Finding the Right Tax Preparer” brochure.

 

Members of the National Association of Tax Professionals (NATP) assist over eight million taxpayers with tax preparation and planning. NATP is a nonprofit professional association founded in 1979 and provides professional education, tax research, and products to its members. The national headquarters, located in Appleton, WI, employs 43 professionals and 25 instructors.

 

NATP exists to serve professionals who work in all areas of tax practice and has more than 17,500 members nationwide. Members include individual tax preparers, enrolled agents, certified public accountants, accountants, attorneys, and financial planners. The average NATP member has been in the tax business for over 20 years and holds a tax/financial designation or a college degree. Learn more at www.natptax.com.

 

Would you like a photo to accompany this article? Visit NATP’s press room: http://www.natptax.com/press_room_photos.html.

 

# # end # # 
 
Char De Coster (cdecoster@natptax.com)
Copywriter / Communications Editor
National Association of Tax Professionals (NATP)
720 Association Drive, PO Box 8002
Appleton, WI   54912-8002
Phone : 800.558.3402 ext. 1172
Fax : 920.968.7472 

Waiting Room Patients Targeted In Sick Scheme

VISI Networks Teams with LabCorp(R) to Launch LabCorp Health Network; A Direct-to-Patient Digital Signage Network for LabCorp's Patient Service Centers Nationwide
 
LabCorp Health Network (LHN) - a direct-to-patient digital signage network for LabCorp's Patient Service Centers - is a customized channel of healthcare information specifically designed to provide patients using LabCorp's patient service centers a comfortable waiting environment through the delivery of quality commercial, educational, informational and entertainment segments via an internet driven, nationally networked narrowcast system. (Photo: Business Wire)

 

ORLANDO, Fla.--(BUSINESS WIRE)--March 28, 2006--VISI Networks and Laboratory Corporation of America(R) Holdings (LabCorp(R)) (NYSE:LH), a leading, national provider of diagnostic services and a pioneer in new diagnostic technologies, have teamed to create the LabCorp Health Network - a direct-to-patient digital signage network for LabCorp's Patient Service Centers.

 

The LabCorp Health Network (LHN) is a customized channel of healthcare information specifically designed to provide patients using LabCorp's patient service centers a comfortable waiting environment through the delivery of quality commercial, educational, informational and entertainment segments via an internet driven, nationally networked narrowcast system. Presented on large, flat-panel screens installed in LabCorp's Patient Service Centers, LHN provides an opportunity for advertisers and content partners to reach a health conscious audience with known demographic and statistical data.

 

"Through the LabCorp Health Network, we are providing a dynamic channel to educate patients and visitors as to the latest testing procedures and preventive measures they can take to lead happier and healthier lives," said Joseph Erhart, CEO of VISI Networks.

 

"We are extremely excited about this network. This private channel represents an opportunity for LabCorp and their content partners to reach a sizeable health conscious audience with relevant messaging that connects directly with their customer base in a way that was previously impossible," said Michael Erhart, VP of Business Development for VISI Networks. "By being able to deliver messages directly to real patients - ensuring they receive the most up-to-date information in a timely manner - this narrowcast network establishes itself as a superior alternative to traditional media."

 

Currently, the LabCorp Health Network can be found in over 300 of LabCorp's more than 1,300 Patient Service Centers in the U.S.

 

About VISI Networks

 

Founded by nationally recognized wayfinding and signage information display system expert Joseph Erhart, VISI Networks develops proprietary network information display systems capable of delivering high-impact digital multimedia messages to targeted consumers. VISI Networks has tested their infrastructure with networks in Florida Hospital Critical Care Centers, SunTrust Bank and Orlando-Sanford International Airport. To learn more about VISI Networks, visit www.VISInetworks.com.

 

About LabCorp(R)

 

Laboratory Corporation of America(R) Holdings, a S&P 500 company with an investment-grade credit rating, is a pioneer in commercializing new diagnostic technologies and the first in its industry to embrace genomic testing. With annual revenues of $3.3 billion in 2005, approximately 24,000 employees nationwide, and more than 220,000 clients, LabCorp offers clinical assays ranging from routine blood analyses to HIV and genomic testing. LabCorp combines its expertise in innovative clinical testing technology with its Centers of Excellence: The Center for Molecular Biology and Pathology, in Research Triangle Park, NC; National Genetics Institute, Inc. in Los Angeles, CA; ViroMed Laboratories, Inc. based in Minneapolis, MN; The Center for Esoteric Testing in Burlington, NC; DIANON Systems, Inc. based in Stratford, CT, US LABS based in Irvine, CA, and Esoterix and its Colorado Coagulation, Endocrine Sciences, and Cytometry Associates laboratories. LabCorp clients include physicians, government agencies, managed care organizations, hospitals, clinical labs, and pharmaceutical companies. To learn more about LabCorp, visit www.LabCorp.com.

 

Contacts
Media Contacts
Tier 1 Public Relations
Dan Dyer, 513-478-7818
ddyer@tier1pr.com
or
LabCorp
Pam Sherry, 336-436-4855
sherryp@labcorp.com
OR
Advertising Contact
VISI Networks Inc.
Jenny Sue Rhoades, 407-566-1437
jennysue@visinetworks.comAt A Glance
VISI Networks
Source: via Business Wire
Updated  03/24/2006  by company 

---

[Editor's comments: Great. Now when I have to see a doctor I can look forward to having my desperate-for-a-distraction mind feed commercial messages not unlike waiting for a plane at the airport. I predict the day is near when you use a public restroom and close the door you will sit (or stand) to have a yammering screen that wants to take your moment of privacy and join you for a little marketing one-on-one.

 

It's information.  It's advertising.  It's intrusive.  And It's obnoxious.

 

(hris ]

SEO Rulebook Creates It's Own Rules

SEO Rulebook Website Optimization Software
 
Press Release by: Net Business International 

 

(openPR) - SEORulebook can help your website follow the complex and changing search engine algorithms at a blink of an eye. Best of all -- the software is completely Automatic. - The summary should arouse curiosity in the reader to read the rest of your press release. It is very important to make it interesting and not dull.

 

Being on top of the search engines means big business when it comes to Internet marketing. How to get on the top is a whole new story. Many people fail to understand onsite optimization in the SEO formula. To reach the top you must do more then just build incoming links and create more pages.

 

Keyword density plays an important and vital role to reaching the top. You always hear individuals saying "pick your keywords wisely" and "keywords are very important". Let me take a minute and teach you what they are talking about but first let me get you caught up to date about current keyword technology.

 

Things To Know And Remember

 

1. Search Engines No Longer Use Keyword Meta Tags
2. You No Longer Submit Your Keywords To The Search Engines For Ranking

 

Search engines use Keyword Density to determine your websites keywords. Keyword density is the number of times a specific keyword appears within your site.

 

If you have 100 words on your website and the word "mortgage" appears 4 times then you would have a keyword density of 4% for the keyword mortgage.

 

The most important keywords on your website are the Top 5 words with the highest density on each individual page as well as a collective summery of every website on the domain.

 

Things To Know And Remember

 

1. SEO Rulebook solves your keyword density issues.
2. Keyword density should fall between 3% to 4.5% per keyword.
3. The Top 5 Keywords are very important to your SEO efforts.
4. Your targeted keywords must be bolded or 'tagged' for the most ranking benefit.
5. Each individual page must have an optimized title that matches its keyword density.
6. Each title must meet specific length critical which Rulebook manages.
7. Each title must contain the targeted keyword.
8. Titles can contain no words in ALL CAPITAL LETTERS.
* Rules & Concepts According to SEO Professionals

 

Rulebook Saves Time & Does The Impossible

 

Imagine having to rewrite your website using all of these fundamental rules. Bolding every keyword. Rewriting your content until your targeted keywords have between 3% and 4.5% density each. Calculating page density to determine the best TITLE to use on every single webpage.

 

SEO Rulebook solves all of these problems for you at a click of a button - instantly. Even if you do it by hand you are bound to look over keywords to bold and make human errors while Rulebook is analytically perfect.

 

Other helpful information regarding SEORulebook be found at:
http://www.seorulebook.com

 

For More Information Contact:

 

Net Business International
http://www.seorulebook.com

---

[Editor's comments: In my opinion, most of what this company is saying is either misleading or just plain wrong. If someone can show me a "before and after" example not owned or controled by the company, I would be interested to hear about it, but in general what good information they offer is available many other places for free. (hris ]

Republican Domain Re-direction Looks Stupid, Petty

I just got a message that someone had posted on a forum:

 

This fall's US Senate campaign in the state of Tennessee will likely be between Republican Ed Bryant and Democrat Harold Ford Jr. Both are currently in the US House of Representatives.

I just read that Bryant's campaign registered the domain name www.FordforSenate.com. If you type that in you go to the Bryant campaign web site.

If you're so inclined to complain, here's Bryant's contact info:

Ed Bryant for Senate
5214 Maryland Way Suite 304
Brentwood, TN 37027
Phone: 615-373-2327
Fax: 615-373-9851
Email: info@edbryantforsenate.com

 

Leave it to a politician to make themselves look stupid. Do they think that someone looking for Ford will then be interested in Bryant? Do they think this will sway voters? I think the petty meanness of this action WILL help to sway voters, but not as intended.

(hris

Virtual Blog Center Has One Million Square Feet Of Virtual Office Space

Major Blog Companies Take Up Virtual Office Space at WorldBlogCenter.Com
 
Press Release by: The World Blog Center 

 

(openPR) - Stockton, CL (PRWEB) March 23, 2006 -- Business Week Online (www.businessweek.com), BloggingSystems (www.bloggingsystems.com), RealtyBlogging (www.realtyblogging.com), 21Publish (www.21Publish.Com) and Travellerspoint (www.travellerspoint.com) have occupied virtual blog office space at the World Blog Center (www.worldblogcenter.com) - a snapshot of the world's best blogs captured in a virtual office floor canvas.

 

The World Blog Center (www.worldblogcenter.com) launched officially on 10th March 2006 and aims to bring together the world's greatest blogs within the span of one million square feet of virtual office space represented on its homepage as an office floor canvas.

 

The world's best blogs in the fields of Business, Marketing, Media, Marketing, News, Computers, Software, Health, Travel, Culture, Entertainment and other industries are to occupy space in what is a highly prestigious virtual office location. There is a review process for all applicants in order to maintain quality and the Center aims to represent a broad range of industries and personal interest topics that will appeal to all website visitors.

 

Business Week Online is the web version of the well-known and excellent periodical Business Week magazine. BusinessWeek was first published in 1929 and is owned by McGraw-Hill. The publication provides in-depth coverage of the latest trends in technology, finance and management. It reports on news, ideas and trends affecting industry and the economy for those in business management, with national and international coverage. Each of the blogs in its current network has its own individual office spacelet at the World Blog Center.

 

Blogging Systems (www.bloggingsystems.com) is a blogging platform provider serving real estate brokers, and it recently announced the availability of it's newest version of Community Publisher, its flagship blogging platform. The platform facilitates turn-key community blog networks for the lending and real estate industries.

 

Richard Nacht is the founder and CEO of Blogging Systems. Richard has over twenty years in the real estate, finance and technology development industries. Dr. Rafiq, who operates the Center, stated "We are very happy to accommodate Blogging Systems at the World Blog Center. The company is at the forefront of pushing blogospheric expansion and provides a great service for the real estate sector. We are particularly looking for companies that are contributing to Web 2.0 and which have a unique angle in their approach."

 

RealtyBlogging (www.realtyblogging.com) is an online community powered by the Community Publisher platform and provides tips, advice and guidance to the real estate sector on how to blog effectively.

 

21Publish (www.21publish.com) is an application hosting provider for blogging communities. The company was founded in 2004 and maintains operations in the United States and Europe serving customers like Amnesty International, McGraw-Hill, Mercury Interactive, leading German airline HLX, and thousands of small- & medium-sized communities. 21Publish was founded by Stefan Wiskemann who formerly co-founded both 20six and ricardo.de, the European Internet-Auction company that went public in 1999, before merging with QXL to become QXL ricardo plc.

 

Travellerspoint (www.travellerspoint.com) is an online blogging community website. The idea started in an MSN Messenger discussion in mid-2002 between Samuel and Peter Daams, and the site was launched only three months later. The goal of Travellerspoint is to create an international meeting point for travellers worldwide, whether they are planning their travels, currently travelling or have returned from their travels and want to stay in touch with (or find) those travel friends they met while travelling in the past.

 

Center manager, Dr. Rafiq stated, "We are really pleased with our new tenants. All of them are focused upon promoting social marketing and either use or offer state of the art blogging platforms."

 

The Center is expecting many other big blog names to be taking up occupancy very soon and indicated that there has been a lot of interest in the idea. The Center offers virtual floor space at a rate of $1 per 100 sqare feet, and has already filled a tenth of its capacity.

 

Tenants will benefit from the prestige associated with the virtual office space on a premium domain name, and for many up and coming blogs it will be a valuable source of traffic. Other benefits that the Center has outlined on its website include the acquisition of peerage by lesser known blogs by being associated with more popular blogs from similar industries, and also becoming a part of Internet history by being one of the 2500 or so blogs that will eventually make it into the Center. Blog office space in the World Blog Center is expected to be full by November 2006.

 

If you want some high profile exposure for your blog, it might be an idea to go to www.worldblogcenter.com and reserve your blog office space now as this is showing the signs of becoming a huge success.

 

For more details contact:

 

The World Blog Center, 70 Brunswick Street, Stockton on Tees, Cleveland, TS18 1DW
Email: enquiries@worldblogcenter.com
Web: http://www.worldblogcenter.com
Tel: +44 (0) 1642 345107

---

[Editor's comments: My god, I just looked at this site and it's just a variation of the pixel ad sites...! What's funny is their claim that "you cannot buy your way in." to make it seem like it's worth their excessive fees for advertising.

 

Like the other pixel ad sites, the small blocks are $100 each. What's also funny is that they make it seem like they already have a number of paying advertisers, but I doubt that most are... (hris ]
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Pundits Poo-Poo Google Print, Possibly Prematurely

Whoa, it seems that Google's first attempt to enter the print advertising world was not a hit right from the start.

http://www.searchengineguide.com/searchbrief/senews/007136.html

http://www.marketingpilgrim.com/2006/03/not-all-google-touches-turns-to-gold.html

http://www.businessweek.com/technology/content/mar2006/tc20060324_251660.htm

My, how quickly we are to condemn a first effort...! I was just reading an article today in 2/7/06 DM News about this and realized the vast potential of what Google is trying to do.

They should have purchased ad space in the same style as their on-line ads and put that up for bid right into AdWords. Small, deftly-worded ads that move from the online world to the off-line world complete with the Google brand. Once they make this kind of adjustment and stop trying to fit into the existing format they will have another winner, IMO.

It would be SO AWESOME to have our AdWords ads start to appear in newspapers and magazines like they do now on the content networks, and aside from the additional exposure, there's NO CLICK FRAUD! Plus we get to reach all those people that don't mind killing trees to get their daily fix of news.

I webmaster for a small Minnesota newspaper, The Watchdog News and I am going to suggest to the editor that we adopt the same type of ad format with content-related ads that you see from Google and other providers. Don't tell me I'm the only one that sees the potential here and the slap-your-head, simplicity of the concept...?

Hey, I dusted off the crystal ball, and guess what I just saw? HDTV sets in just about every home. No surprise there, but what DID take my breath away was seeing some content on those beautiful screens along one site of the screen and it looked to me to be damn 160x600 skyscraper ads!!! I couldn't make out if it was Gooooogle or Yahooooo! but I would lay some money on which one it will turn out to be... :-)

(hris

Click Fraud Spawns Free Protection and Prevention Clinic

MarketingExperiments.com Web Clinic to Address Click Fraud Protection and Prevention

March 29th clinic will discuss how online marketers can combat click fraud when running pay-per-click campaigns

[ClickPress, Wed Mar 22 2006] How can a company combat click fraud when running pay-per-click (PPC) marketing campaigns? How can it minimize the chance of being targeted and find out if it has already been paying for fraudulent clicks?

These questions and more will be answered at the next MarketingExperiments.com (MEC) Web Clinic, to be held Wednesday, March 29, 2006 at 4:00 p.m. EST. The 60-minute teleconference is offered to interested parties free of charge, with prior registration requested.

“The genesis of this Web Clinic came when we at MEC thought we might have been victims of click fraud ourselves,” said Nick Usborne, senior editor at MEC. “We set out to answer some serious questions about click fraud and found answers that we think every online marketer should know about in order to protect themselves and their business. PPC campaigns can be an integral part of a marketing plan, but as awareness of click fraud grows, it is becoming necessary to learn how to protect both the integrity and the return on investment of online campaigns.”

During the Web Clinic, MEC analysts will share the findings of their research as presented in a 10-point plan. This plan offers information on minimizing a company’s likelihood of becoming a victim of click fraud and also provides instructions on identifying click fraud attacks as and when they occur.

Those interested in attending the free clinic can sign up at www.marketingexperiments.com/webconf or by e-mailing editor@marketingexperiments.com.

MarketingExperiments.com, an online research laboratory, has been named one of 2005’s best online marketing sites by KnowThis.com and is dedicated to discovering “what really works” in Internet marketing. MarketingExperiments.com tests every conceivable methodology to determine which online strategies and tactics are the most successful to improve conversion, drive traffic and sell product. Results of its experiments are published online in the Marketing Experiments Journal.

About MarketingExperiments.com
MarketingExperiments.Com is an online marketing research laboratory dedicated to discovering “what really works” in Internet marketing. MEC engages in primary and secondary research and publishes results in the Marketing Experiments Journal. To conduct relevant, practical experiments, MEC partners with clients such as the New York Times, Reuters News Service LLC, and USA Health Care. MarketingExperiments.com is a member of the MEC Labs Group and a division of Digital Trust, Inc. For more information, please visit www.MarketingExperiments.com.

MarketingExperiments.com Media Contacts:
David Politis, Politis Communications, 801-523-3730(work)/801-556-8184(cell), dpolitis@politis.com or
Curtis Gasser, Politis Communications, 801-523-3730, cgasser@politis.com


# # #

Company: MarketingExperiments.com Contact Name: cgasser Contact Email: cgasser@politis.com Contact Phone: 801-523-3730

Effective Marketing and Advertising Via Magazines

Magazines - A Practical Marketing and Advertising Vehicle
 
Press Release by: PrintPelican.com 

 

(openPR) - Riviera Beach, Florida, March 15, 2006, Magazine printing is widely used in the publishing industry. Many entrepreneurs and individuals depend on magazines as one of the most practical and proven vehicles to market and advertise their products and services.

 

Magazines play a vital role in many marketing plans. Magazines fall into two broad categories: consumer magazines and business magazines. Whether your company needs to appeal to a broad spectrum of readers or a particular profession or industry, magazines are a powerful tool used to generate more business. Magazine printing, however, is easily done if you have the knowledge and the right equipment.

 

If you are planning to include magazines in your business marketing strategy, printing your own magazines is achievable when you have the knowledge and the right equipment. The use of a professional printer is proven to be valuable and is highly recommended especially for color printing on a coated paper. Magazine printing requires many steps and having a professional printer can make your job a lot easier.

There are several reasons that deter entrepreneurs in accomplishing this marketing task. Factors such as creativeness and organization act as integral components in creating a commercial and cost-effective product. Every page needs to be built differently, clearly and efficiently highlighting various products and services. Every element should be in harmony — from the product design to services and company information. This may be a tedious process but, again, you can experiment with your professional printer.

 

Some assume that magazine printing is very complicated when compared to other printing services like brochure printing. If you are familiar with the printing process, it is generally not. Being organized with the process and having the right tools can make the task much easier.

Most magazines are printed using the four-color printing process. If you are aiming to have a crisp design that stands out, the four-color process is the answer to your printing needs. The magazine market is very competitive and consumers are after designs that grab their attention. Having that catchy and appealing magazine created using your professional printer, without a doubt, will attract your target market’s interest.

 

Printpelican.com is offering online, cost effective magazine printing to individuals and companies all over North America. It specializes in short to medium run magazines from its 3 plants. It also offers custom design services and direct mail service which are a few of the reasons it prints so many start up magazines. Printpelican.com prints magazines form both the Mac and PC platform and supports all the common graphic arts software programs. Printpelican.com has thousands of satisfied customers saving its customers both time and money.

 

We recently heard from one their satisfied clients, Kelly Coker who launched Property magazine in 2005. “Printpelican.com have been awesome, said Ms Coker, we launched our magazine in March of 2005. They have designed and printed every issue.

 

For information on services contact 1770 West 10th St., Riviera Beach, FL 33404. 1-800-474-0461, or visit http://www.printpelican.com

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Timeshare Industry Gets Web-Based Sales Presentation

New Online / Web-Based Sales Presentation for the Timeshare Industry

Press Release by: FlexPresentation 

(openPR) - Jointly, Nouiss-Air and IT-Consultings.com Inc. announced today the launch of FlexPresentation Sales Solution, a new Web-Based Interactive Sales Presentation platform.

FlexPresentation allow consumers to view an Online Timeshare Sales Presentation from the comfort of their home or office, in place of attending an onsite traditional Timeshare Sales Presentation.

FlexPresentation established the first Online Vacation Ownership Sales Presentation in 2004 with a resort in North America and the Mediterranean. Prospects could go and view a web-based Online Timeshare Sales Presentation without the fear of being pressured during their decision making and/or buying process. FlexPresentation lets consumers participate in a full interactive Online Timeshare Sales Presentation very similar to a traditional one (in-person Sales Presentation). They can do anything, from choosing a vacation plan, to signing an agreement of ownership online and pay for it without ever meeting face-to-face with a Timeshare Sales Person.

While the traditional in-person Timeshare Sales Presentation is still popular, the focus of the FlexPresentation will be to appeal to those consumers who research Timeshare opportunities online, potential clients who may not be comfortable meeting with Sales Professionals in person at a resort or Sales Center; and to recapture the audience that may have been lost as a result of internet research done before or after the presentation with a Sales Professional at the resort or sales center."

FlexPresentation is intended to turn Information into Sales. Thanks to the internet and changing consumer trends, traditional Timeshare Sales Centers are simply becoming "Timeshare Information Centers" with potential sales being lost.

According to Mr. Compton VanSluytman Director of Operation of FlexPresentation - Division, the Internet is the number one source to assist in the buyer's decision making process and FlexPresentation Sales Solution is a means of expanding the industry to accommodate this trend.

Since industry professionals cannot change consumers' behavior, the industry must adapt to accommodate consumer trends. Nowadays, the in-person (traditional) Timeshare Sales Presentation is really conducted at the end of the sales process, not the beginning. By the time prospects visit the Sales Center or the resort, they have, in general, already researched the company, its reputation, the resale market, consumer reviews, the vacation products and more, online

Quoting Paul Chiu, partner in Accenture's Transportation & Travel Services practice "Consumers today go online to arrange travel the same way they do to bank, shop and chat with friends. The smartest companies in the travel industry will make meeting their customers' demands for online services a top priority not only to satisfy their guests but to help cut operating costs and improve efficiency."

The challenge facing Timeshare Developers today is to make sure that they continue to rebuild the trust in the industry's credibility that has been growing since the 1980's and sustain it online with the new internet savvy consumer.

Timeshare industry professionals are always looking for ways to improve results, provide a more positive overall image, lower sales and marketing costs, produce higher VPG (volume per guest) and enhance Developer profits. FlexPresentation Sales Solutions are very successful; and by using them, Developers will be able to lower their operating costs substantially, which will result in lower prices and more convenience for the consumer thereby creating a higher profit margin and increased sales.

Flex Presentation is ideal for any business in the Shared Ownership industry such as Resort/Hotel Developers, Sales Centers, Fractional, Timeshare, Aircraft Fractional, Condo Hotels, Vacation Clubs, Vacation Ownership, Golf Fractional, Cruise Shares, Private Residence Clubs, and Points Based Programs, wishing to increase their market share.

FlexPresentation is now available to the Timeshare business community.

Company author: FlexPresentation Team
Email: flex@flexpresentation.com
url: http://FlexPresentation.com
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SEO Works, Is Fairly Easy, And Does Not Have To Be Expensive

When Time Is On Your Side: The Power of SEO

 

by Linda Fisk, Friday, March 17, 2006
ALTHOUGH PAID INCLUSION PROGRAMS AND paid search campaigns provide the most immediate marketing results, SEO strategies generally provide the most cost-efficient and the most consistent traffic. So, when you have only a modest marketing budget to work with, start by optimizing your site through smart SEO strategies. And, to maximize the visibility of your site in all search results--paid and natural--it's smart to implement both paid and natural search strategies.

 

Most marketers are aware that search is the No. 1 navigation method used by online consumers to find information on the Web. To be competitive online, it is increasingly important that marketers ensure that their sites are included in natural search results, as well as paid search results. And, with four primary engines representing 94+ percent of all search activity, it's not only a crucial part of a smart online marketing effort, it's feasible for all online businesses.

 

Organic, or Natural SEO: Because most search engine referrals come through organic, not paid, listings, online marketers cannot afford to neglect natural search engine optimization (SEO). In fact, JupiterResearch estimates that natural search indexes generate 87 percent of commercial referrals from search engines. So, although it requires a bit more work, ultimately, to maximize your site's accessibility as an information choice to consumers, it's important to take the time to employ smart SEO strategies.

 

SEO strategies generally include the enhancement of a site's architecture, copy, and structure to ensure that search engine spiders are more likely to see and select your site's pages for search requests. In 2005, Scripps Networks Interactive embarked on an ambitious project to significantly enhance the visibility of all our Web sites across all major search engines in natural search. Fortunately, with the guidance from our interactive agency, 360i, we quickly implemented a number of operational strategies to help the visibility of our sites' content across all major search engines.

 

The goals for Scripps Networks Interactive's SEO project in 2005 included:

 

Increase number of pages indexed in the major search databases
Increase the number of first page rankings across the major search engines relative to target keywords/phrases
Increase traffic to sites from the algorithmic (natural) search placements
Lower the cost of audience acquisition for all sites
SEO Strategies: A successful SEO project usually requires changing site infrastructure, content, and linking strategies. Some of the strategies we implemented to optimize the visibility of our websites across all major search engines included:

 

Keyword research: we learned what keywords are most often used to access our sites and what content people most often search for within the framework of our sites.

 

Tag Authoring: we created a process the ensure that the most appropriate keywords and phrases were included in all meta tags, alt tags and title tags.

 

Content Enhancement: content is one of the most important aspects of search engine optimization, and considerations included:

 

Keywords used in headings
Paragraphs or sentences used to describe various sections or services
Ensuring high-value keywords are used frequently
Placing keywords within hyperlinks
Creating themed pages or sections dedicated to particular topics
Integrating more targeted keywords in the title tags, meta tags and alt tag

Of course, with the help of 360i, we utilized specific techniques unique to our content management system and the content of our sites that certainly helped maximize our results. In fact, the list of specific strategies and tactics employed to ensure that our SEO execution was successful is about a 20-page dissertation. We started seeing small results immediately and, after a year of focused efforts, we are now reaping larger rewards

 

SEO Results: In 2005, our monthly average search traffic from the top five search engines on all sites increased by 27 percent from our benchmark measure. And, combined across all properties, search engine rankings improved 43 percent for the targeted keywords. And, perhaps most importantly, first-page rankings increased 48 percent. Of all the brands, DIYNetwork.com and FineLiving.com had the greatest gains in rankings, with increases of 70 percent and 63 percent respectively, although rankings increased or maintained position for 91 percent of all words across each of Scripps Networks brands online.

 

One of the most important and effective SEO strategies we implemented in 2005 was the creation of "content pages" for all sites. In September, following the indexing of content pages, rankings improved significantly across all properties.

 

So, although SEO strategies generally require changing site infrastructure, content, and linking strategies--which means quite a bit of work, and the full impact of results is not immediate--it's worth it. For the most cost-efficient and the most consistent traffic, you can't beat a smart program of SEO enhancements.

 

Linda Fisk is vice president, online marketing and analytics, at Scripps Networks Interactive.

 

Search Insider for Friday, March 17, 2006: http://publications.mediapost.com/index.cfm?fuseaction=Articles.showArticle&art_aid=41132

 

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Digital kanban Aligns Inventory Levels With Actual Consumption

Curator Companion Supplier Interface Tool for Signum Digital Kanban

 

Supplier Interface Tool for Curator Companion by Signum Digital Kanban

 

[ClickPress, Wed Mar 15 2006] Signum is Datacraft Solutions, Inc. (www.datacraftsolutions.com) flagship digital kanban automation solution, which streamlines replenishment and enables collaborative communication throughout the supply chain. Curator is Signum's companion supplier interface tool, provided free of charge to client's suppliers. It enables them to view and confirm orders as well as anticipate and prepare for upcoming demand spikes.

 

Curator completes the path to a more truly integrated, streamlined, responsive supply chain by providing increased visibility of process information. Whenever a supplier confirms, denies or ships an order, Signum automatically updates inventory and order status. The needs of a manufacturing operation are always visible, and always up-to-date.

 

Signum integrates inventory barcode scanners with an easy-to-use desktop interface. Manufacturers can automatically issue replenishment signals to suppliers at the point of use. Built-in monitoring, customizable alerts and control features ensure that inventory levels are properly maintained. According to Matthew Marotta, founder of Datacraft Solutions, “The result is a dramatic increase in visibility and control, adding up to a significant reduction in the number of required replenishment transactions.”

 

According to Marotta, “As digital kanban solutions continue to spread throughout the manufacturing industry we are able to draw on the insights and experiences of our clients to enhance the functionality of offerings. We are, in effect, applying the lessons of continuous improvement to our own platform, optimizing Signum and Curator to make Digital Kanban implementation more efficient and effective.”

 

Digital kanban aligns inventory levels with actual consumption; a signal is sent to produce and deliver a new shipment when material is consumed. These signals are tracked through the replenishment cycle and bring extraordinary visibility to suppliers and buyers. Working seamlessly with existing visual board systems, Datacraft Solutions’ Digital Kanban solution allows individual cells or entire supply chains to realize an immediate and dramatic return from an extremely small process automation investment, by vastly reducing the management time and information gathering required to monitor, update and transmit card-based replenishment needs.

 

Datacraft Solutions
www.datacraftsolutions.com
Kelly Pryor
800-819-5326

 

Company: Datacraft Solutions
Contact Name: Kelly Pryor
Contact Email: media@datacraftsolutions.net
Contact Phone: 800-819-5326

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E-Commerce Transactions Captured By Email Marketing Platform

Email Marketing Platform Captures E-Commerce Transactions

Gives Online Retailers Immediate ROI Analysis and Makes it Easy to Leverage Purchase History to Improve Email Marketing Programs

LOS ANGELES, CA - March 16, 2006 (SEND2PRESS NEWSWIRE) -- Dynamics Direct, Inc., a global provider of email marketing software and ASP solutions for the enterprise market announced today that the company's Dynamic Messenger(TM) email marketing platform is now capable of capturing retail purchase data such as items purchased including dollar amounts by customer from existing e-commerce systems at point of sale.

The new feature appends detailed purchase information to individual customer records in the email platform's relational database management system (RDBMS) in real-time. Marketers can easily view, query and report on the purchase data through Dynamic Messenger's interface. Dynamic Messenger combines purchase data with email event history giving marketers unprecedented visibility and knowledge of their customer. Marketers can use this capability to perform list hygiene, create "golden lists" based on purchases, deploy loyalty campaigns, and market related products based on specific items purchased. The email marketing platform also generates metadata such as total purchase revenue, average purchase, minimum purchase, and maximum purchase. This gives marketers real-time ROI analytics by campaign, by item purchased, by time frame, by domain, or by customer.

"Every online retailer could immediately benefit from this," says David Scifres, Vice President of Internet Services at Affinity Group, Inc. "This new feature of Dynamic Messenger provides two important benefits to AGI; First, it immediately tells us exactly how much revenue an email campaign generated. Secondly, it provides our marketing team with visibility to customer purchase history which helps us identify our best customers and communicate to them appropriately."

"This new capability simply makes companies more effective marketers," says Jason McNamara, CEO at Dynamics Direct. "Everyone agrees on the value of leveraging online analytics with email marketing, however, very few companies are practicing it. Unfortunately, marketers are having a hard time getting their hands on usable analytical data. Existing tools are hard to use plus customer data isn't stored in one spot that is accessible. Dynamic Messenger adds purchase information to the customer's email history which makes it practical for marketers to leverage analytics to improve their email marketing programs."

About Affinity Group, Inc.

The Affinity Group, Inc. (AGI), http://www.affinitygroup.com, and its affiliated companies serve the safety, security, comfort and convenience needs of the North American outdoor and recreational vehicle market. With various companies, brands, products and services, AGI targets almost every aspect of this diverse and dynamic niche market. Affiliated companies include the Good Sam Club, Camping World, Coast to Coast Resorts, Golf Card International, TL Enterprises, Ehlert Publishing, RVtoday, rv.net, and Woodall's.

About Dynamics Direct, Inc.

Email marketing software and ASP solution provider, Dynamics Direct, helps companies realize the benefits and ROI of email messaging across the enterprise by providing the most powerful, yet easy to use email marketing solutions available. Princess Cruises, Countrywide Financial Services, Euro RSCG Worldwide, Starz!, and other leading companies rely on Dynamics Direct, for more information visit http://www.dynamicsdirect.com.

All trademarks acknowledged.

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Viral Marketing Campaign Sickens Thousands, CDC Baffled

 

MarketingSherpa 2006 Viral Advertising Survey Seeks Viral Marketing Campaign Submissions

MarketingSherpa’s 2006 Viral Marketing and Advertising survey and Hall of Fame seeks entries for a survey of viral marketing techniques, plus submissions for best viral, word-of-mouth advertising campaigns for our updated review of viral marketing techniques and Viral Advertising Hall of Fame. Deadline for campaign submissions is March 22, 2006 at 06ViralMarketingSurvey.MarketinSherpa.com.

Warren RI (PRWEB) March 15, 2006 -- MarketingSherpa needs agencies and companies using viral marketing and advertising to participate in this year’s survey on Viral Marketing, and to submit their best viral marketing and advertising campaigns for the 2006 Viral Advertising Hall of Fame, at http://06ViralMarketingSurvey.MarketingSherpa.com. "Last year, we conducted the first survey, gathering practical information and data about Viral Advertising. We were blown away by participation from more than 2,400 survey participants," explains MarketingSherpa's Publisher Anne Holland. “We’re interested in seeing year-over-year data, as well as this year’s most successful viral marketing campaigns.” The survey results will be available for free at MarketingSherpa.com and will be sent to everyone who participates in the survey: http://06ViralMarketingSurvey.MarketingSherpa.com. The survey deadline is March 17th; for campaign submissions, March 22nd.

The 2005 Viral Advertising Showcase highlighted 12 viral marketing campaigns from BBC Learning, Mazda Motors UK, BMG/RCA, Jewelry.com, QuickyMart, Switch Interactive, Brawny Towels, Virgin Records, Big Blue Squid, Dr. Comenge, World 66.com and the British Government’s Adult Sexual Health Campaign. Last year’s report helped make clear what Viral Marketing is and separated its impact from buzz, evangelism and influencer marketing. Viral Marketing techniques are promotional campaigns that spread 'like a virus' because of the interesting nature of the content, which might include games, video, audio, quizzes, polls, humor, sweepstakes, contests, etc. The campaign usually draws people to a specific page or microsite built especially for that purpose.

About MarketingSherpa
MarketingSherpa, Inc. is a research firm publishing Case Studies, benchmark data, and how-to information for marketing, advertising, and public relations professionals. The firm's new Case Studies are read by more than 173,000 professionals every week. Visit the award-winning site http://www.MarketingSherpa.com.

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Foreclosure Listings: Their Loss, Your Gain

 

HomeSaleDirectory Inc. Adds Thousands of Foreclosure Listings to Its Web Site

Partnership with Foreclosure.com to provide even more real estate opportunities for visitors.

Boca Raton, FL (PRWEB) March 15, 2006 -- Foreclosure.com today announced a partnership to provide foreclosure data to HomeSaleDirectory Inc., a rapidly growing Web-based company that brings buyers and sellers in the real estate market together.

“Real estate investors and homebuyers are constantly searching for great deals. As a result, we needed to partner with a leader in the industry that could provide us with an accurate and comprehensive selection of foreclosure listings,” said Alex Schult, president, HomeSaleDirectory, Inc. “We carefully researched the marketplace and found Foreclosure.com to be the best."

Under the agreement, HomeSaleDirectory Inc. will obtain data from Foreclosure.com and provide their site visitors with access to America’s most comprehensive database of foreclosure listings. This data includes property information and in-depth details such as exclusive tax roll information, property photos, as well as seller/listing contact information.

"Consumers are now able to search our national database of listings without ever leaving HomeSaleDirectory.com," said Zack Preble, partner relations manager, Foreclosure.com. “This partnership will remind visitors that a large inventory of foreclosed properties exists across the county. And, it will showcase the potential value that these properties often represent.”

"HomeSaleDirectory prides itself on strategic partnerships that provide our visitors with award-winning content and resources,” said Schult. “We are excited to offer the comprehensive listings that Foreclosure.com provides, and we look forward to a long and rewarding partnership.”

About HomeSaleDirectory Inc.
HomeSaleDirectory Inc. is a privately held California corporation that is quickly becoming one of the fastest growing tools on the Web, specializing in bringing buyers and sellers in the real estate market together. For more information regarding HomeSaleDirectory Inc., feel free to visit www.homesaledirectory.com or call 888-237-2507 for more information.

About Foreclosure.com
With more than 1.2 million foreclosure, preforeclosure, bankruptcy, FSBO and tax lien listings in one place, Foreclosure.com delivers America's largest and most accurate searchable database of foreclosed homes and investment property information to its customers and business partners. Based in Boca Raton, Florida, Foreclosure.com works with hundreds of top lending institutions and government agencies to list diverse property types on its Web site, including Real Estate Owned (REO); Department of Housing and Urban Development (HUD); Department of Veterans Affairs (VA); Fannie Mae; and other government agency and financial institution properties; as well as listings from an extensive network of corporate sellers. On the Web: www.foreclosure.com.

Media contact:
Thomas Myers
Foreclosure.com
(561) 981-5337 ext. 381

# # #

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XMS Email Transfer Agent To Fill 1M Inboxes Per hour

 

Aarvis LLC Announces a More Effective Approach to Email Marketing

Aarvis announced today that they will be providing personalized email marketing products and services to businesses of all sizes.

New Hartford, NY (PRWEB) March 15, 2006 -- Aarvis LLC, (www.aarvis.com) an email-marketing firm based out of New Hartford, New York announced today that they will be providing personalized email marketing products and services to businesses of all sizes.

Aarvis provides an email-marketing product called Campaign Intelligence (CI) in a web-based hosted product or an installed software product. (CI) enables a client to build and manage email lists, create powerful email campaigns and track the results of those campaigns.

Aarvis has enabled their clients to directly connect to their customer’s databases through Microsoft SQL server, PostgreSQL, Oracle and MySQL via a JDBC Driver. No longer do you have to upload your current database information to an online server. This reduces time and increases security by keeping client information where it continues to reside today.

Aarvis also has a revolutionary JAVA based email server/message transfer agent called XMS. This prevents a company have from having to purchase multiple servers for email campaigns. XMS has the ability to deliver up to 1 million emails per hour, increase deliverability, perform bounce management and handle unsubscribes seamlessly.


Copyright 2006, Aarvis LLC, its licensors and affiliates. All rights reserved.

###

Press Contact: Shaun Kelly
Company Name: AARVIS LLC
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Website: http://www.aarvis.com

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Search Engine Ranking Myth Perpetuated

 

SMEs Ignore Search Engine Importance and Lose Their Share of £19.2 Billion Online Sales

49 per cent of SMEs might never be found online due to their disregard of the importance of search engines.

(PRWEB) March 15, 2006 -- Almost half of all small and medium sized enterprises (SMEs) do not submit their web sites to search engines, research carried out by Fasthosts (http://www.fasthosts.co.uk ) has found. Additionally, a massive 66 per cent of internet users and potential customers indicated that they only looked at the first two pages of search results. These two findings mean that most small businesses may never be discovered online, resulting in loss of revenue every day they are not visible on the web. Fasthosts’ “SMEs On The Web” survey asked more than 2,000 SMEs about their search engine practices, attitudes towards sponsored links and favoured search engines.

In 2005, UK consumers spent £19.2 billion online on goods and services and that figure is forecast to grow by 36 per cent in 2006 (IMRG). Consumers use search engines as a first point of call to search for products and services, and 89 per cent of respondents stated that Google was their search engine of choice. However, companies need to ensure a high listing within the natural results on the left hand side, as 30 per cent of respondents indicated that they never click on sponsored links.

“Our study once again shows the importance of search engines. In 2006, no business can afford to be invisible online, yet too many SMEs are,” commented Andrew Michael, CEO, Fasthosts. “I was amazed to see that SMEs are not considering how much they personally use search engines when it comes to the importance of ranking for their own company. If you are not listed on Google, your web site might as well not be online,” he added.

Fasthosts’ TrafficDriver offers a free search engine submission service with its business web hosting package. The package includes an easy to use site creation tool and automated monthly search engine submissions - furthermore it has integrated advanced search engine optimisation to establish and improve sites search rankings. By using these Fasthosts tools companies can create an online presence and generate traffic within days.

2094 businesses participated in the online survey carried out during January and February 2006 by Fasthosts. 49 per cent of respondents admitted that they do not submit their website to search engines, which accounted for 1,026 votes. To take part in the survey, and to see the full results, please visit http://www.fasthosts.co.uk/poll/.

About Fasthosts
Fasthosts (http://www.fasthosts.co.uk ) is the UK's largest independent hosting company. Based in the UK, and operating 24x7 from their dedicated UK data centres, Fasthosts keeps over 1 million domains running smoothly and ensures over 6 million emails are delivered safely each day. All Fasthosts services can be self-managed through the award winning Fasthosts web-based control panel, enabling customers to set up and manage new websites, email accounts, databases, and other hosted services online. Fasthosts was voted the number one webhost by tophosts.com in September 2005; won the Web Host Directory 'eCommerce webhosting award' and was also announced as the best dedicated server package in August 2005 by HostReview.

For any press enquiries, please contact:
Elke Panzner or Sam Grace at Rainier PR, tel. +44 (0) 207 494 6570

Elke Panzner or Sarra Mander
Rainier PR
+44 (0) 207 494 6570

###

Press Contact: Michael Hanna
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Website: http://www.fasthosts.co.uk  

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Domain Names to Sell for $300?

 

One and Two-Word Dot-Com Domain Names to Sell for $300

Domain name liquidator BRANDomains announces new sale

Sacramento, Calif. (PRWEB) March 14, 2006 – Domain name liquidator BRANDomains.com announces a special domain name liquidation sale. The portfolio includes 129 dot-com domain names and five other domain name extensions, including several one-word dot-com domain names. All domain names are offered for $300 each via BRANDomains.com using an escrow service.

The rich portfolio includes many popular domain name and search keyword categories, including IPO, stock, investment, movie, photo, book, auto, weather, music, search, ticket, job, sports, fitness, poker, New York and employment domain names.

Sports
--------
adventure sports guide
arena sports bar
football pulse
sports fan gear
supreme sports picks

Fitness
--------
body energized
fitness toolbox

New York
--------
experience new york
nyc job hunt

Poker
--------
pokermania
poker visors

IPO
---
IPO quotes
IPO contact
IPO hunters
IPO prices
IPO topia

Stock and Investment
--------------------
Invest Week
Stock User
EquaTrade
Quote Lines
Quote trax
Stock Fest
TradEquity

Movie
-----
Relic Movie
Movie Types

Photo
-----
Photo Hound
Photo EZ

Book
----
Nu Book
Financing Books
Barter Book
Book Upload
New Age Book

Auto
----
On Time Auto
Acme Autos
Tire Lookup
Parts Truck
Tire Vendor

Beef
----
Nebraska Prime
Nebraska Steaks

Weather
-------
Map Weather
Weather Models

Music
-----
Reno Music
Music Lair
MusiCritic

Search
------
Electro Search
Secondary Search
New Crawler
Find Topic

Job and Employment
------------------
Job Oupost
Hire Ideals
Hire Revenue
Skill Indicator
NYC Job Hunt

The portfolio includes fourteen one-word, dot-com domain names, including: Caribi, Geocentrism, Parthians, Piraque, Polycentrism, Spiralling, Stirk, Beverageous, Zicar, Cargaecia, Mononym, Matronym, Tetralogy, Recockulous.

In addition, there are many popular “brandable” and two-word domain names, including: Greek Services, Dine Detroit, Gear Tips, Lawn Quote, Notebook Light, Red Carded, Searing Hot, Xtra Xtra, Author DVD, Facial Imagery, Active Interest.

Finally, the portfolio includes many domain name industry related terms.

To purchase any of these domain names via secure escrow service, please visit http://www.BRANDomains.com.

###

Press Contact: Keith Pieper
Company Name: BRANDomains
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Another Firm Allowed To Be WebAward Sponsor - Film At 10

 

NewsUSA Named WebAward Sponsor by The Web Marketing Association

NewsUSA has been named a 2006 sponsor of the Web Marketing Association’s 10th annual WebAward Competition, the standards-defining competition that sets industry benchmarks based on the seven criteria of a successful Web site.

Falls Church, VA (PRWEB) March 14, 2006 -- NewsUSA has been named a 2006 sponsor of the Web Marketing Association’s 10th annual WebAward Competition. The WebAwards is the standards-defining competition that sets industry benchmarks based on the seven criteria of a successful Web site. It recognizes the individual and team achievements of Web professionals who create and maintain outstanding corporate Web sites. The 2006 WebAward Call for Entries will begin April 2, 2006 at www.webaward.org.

"We are pleased to have NewsUSA helping us to promote the WebAward Competition again this year," said William Rice, President of the Web Marketing Association. "NewsUSA’s ability to provide news and features the newspapers, magazines and radio outlets throughout the country is critical in helping us not only to reach important reporters and editors, but also search engine placements, which can increase overall visibility and site traffic".

"Helping support the online marketing community is an important part of NewsUSA's philosophy," said Rick Smith, President and CEO of the NewsUSA. "We recognize the value of participating in a program such as the WebAwards. Winning a WebAward not only provides valuable feedback from expert judges, but also gives companies a valuable marketing tool and shows company management that their Internet investments are on the right track. We are pleased to support the efforts of the Web Marketing Association and the WebAward program."

More than 2,300 sites from 33 countries were adjudicated in 93 industry categories during last year's competition. Entries are judged on design, copy writing, innovation, content, interactivity, navigation, and use of technology. The competition is judged by a team of independent Internet professionals representing a variety of relevant disciplines of Web site development. Judges included members of the media, advertising executives, site designers, creative directors, corporate marketing executives, content providers and webmasters.

The 2006 WebAward Competition current sponsors include BURST! Media (www.burstmedia.com), SimpleFeed (www.simplefeed.com), Register.com (www.register.com), NewsUSA (www.newsusa.com), AdTools Inc(www.adtoolsinc.com., Small Army (www.smallarmy.net), Perseus Development Corp (www.perseus.com) and PRWeb (www.prweb.com). Media Sponsors include Website Services Magazine (www.websiteservices.com), AdRants (www.adrants), MarketingVox (www.marketingvox.com), MediaPost (www.wediapost.com), eComXpo (www.ecomxpo.com), Ad:Tech (www.ad-tech.com) and Macworld (www.macworldexpo.com).

The Web Marketing Association thanks all of its sponsors for helping to make this annual competition possible.

About the Web Marketing Association

The 10th annual international WebAwards competition sets the standard of excellence in 96 industry categories by evaluating Web sites and defining benchmarks based on the seven essential criteria of successful Web site development. The goal of the Web Marketing Association, sponsor of the WebAwards, is to provide a forum to recognize the people and organizations responsible for developing some of the most effective Web sites on the Internet today. Entrants benefit from a Web site assessment by a professional judging panel and the marketing opportunities presented to an award-winning Web site. For more information, visit www.webaward.org.

About NewsUSA

For more than 18 years, NewsUSA has been successful in providing national publicity placement for our clients. We have provided media placements to more than 3,000 clients in a variety of fields – public relations, communications, nonprofit, government, health care, automotive, and health and beauty to name a few. Because of our long-standing relationships with over 16,000 media outlets, we have successfully delivered more than 5 million print and radio placements and billions of dollars of media ad space nationwide.

Our clients include many Fortune 500 companies and some of the largest associations and public relations agencies in the world, as well as smaller companies and individual entrepreneurs. Visit www.newsusa.com for more information.

For more information contact:
William Rice
President, Web Marketing Association, Inc.
860-558-5423

###

Press Contact: William Rice
Company Name: WEB MARKETING ASSOCIATION
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Phone: 860-558-5423
Website: http://www.webaward.org

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Marketing Information Site Tries Offering 'Free Stuff'

 

MarketingSherpa's Sherpa Store Launches Free Marketing Information on 'Free Stuff'

MarketingSherpa today launched a new section of Sherpa Store called “Free Stuff,” which provides practical resources from MarketingSherpa related to Sherpa’s buyer’s guides, benchmark guides and how-to handbooks for advertising, marketing and PR professionals.

Warren RI (PRWEB) March 13, 2006 -- MarketingSherpa, a research firm publishing Case Studies and benchmark reports for marketing, advertising and PR professionals, announces the launch of its newest service: Free Stuff, a helpful collection of free marketing resources, available at http://www.sherpastore.com/freestuff.html.

“ We have so many great free resources related to our buyer’s guides, benchmark guides and how-to handbooks, we wanted to make sure that everyone who visits SherpaStore.com knew where to find it all,” explains MarketingSherpa publisher Anne Holland. “Plus, we have articles highlighting the trends uncovered at our annual ContentBiz, Email and Business-to-Business Lead Generation Summits.”

As MarketingSherpa adds new research reports to the Sherpa Store, the Free Stuff section will grow with free resources related to them.

MarketingSherpa Free Stuff includes:

-- Audio conference presentations from MarketingSherpa Benchmark Guides and How-to Handbooks
-- Excerpt from The Buyer’s Guide to Email Service Providers
-- Key trend reports from the Search Marketing, Email and IT
Marketing Benchmark Guides
-- Author interviews
-- Wrap-up reports for every MarketingSherpa ContentBiz, Email and Business-to-Business Lead Generation Summit

About MarketingSherpa
MarketingSherpa, Inc. is a research firm publishing Case Studies, benchmark data, and how-to information for marketing, advertising, and public relations professionals. The firm's new Case Studies are read by more than 173,000 professionals every week. Visit the award-winning site http://www.MarketingSherpa.com.

###

Press Contact: Anne Holland
Company Name: MARKETINGSHERPA
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Website: www.MarketingSherpa.com

_______________________________________________________
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Doctors Offered Solution For Malpractice Worries

 

Fleeing Doctors Run No More; Pennsylvania Organization, MDS, Says They Have the Solution to the Rampant Malpractice Dilemma

A company in Pennsylvania, founded by physicians and attorneys, has developed a solution to the rampant litigation and awards plaguing the medical community. For years, due to unbridled litigation, the threat of litigation and ridiculous judgments and settlements, doctors have been fleeing the areas they are needed the most to avoid persecution. Malpractice Defense Services provides a revolutionary approach to malpractice defense.

Plymouth Meeting, PA (PRWEB) March 13, 2006 -- A company in Pennsylvania, founded by physicians and attorneys, has developed a solution to the rampant litigation and awards plaguing the medical community.

Malpractice Defense Services Home Page

In many states, medical practitioners are being subjected to a high number of frivolous lawsuits that affect the physicians' professional and private lives, as well as their accessibility to patients.

These suits, coupled with the resulting annual bump in medical malpractice premiums, have caused many physicians to flee to other, less dangerous, locations. This is especially the case in states in the Northeast such as Pennsylvania, the location of MDS' headquarters.

"People have been discussing what it would be like if it was difficult, if not impossible, to find a specialist in their own county or even state. Well, it's no longer a matter of 'what if'. Communities are losing great doctors due to the impotence of the current system", says Dr. Todd Morehouse, an ear, nose and throat surgeon and a Director at MDS.

"Unfortunately for the defendants involved in these protracted lawsuits, there is no one who is truly on their side", states attorney Todd Nurick, MDS' President and CEO. "The insurance-appointed attorneys are paid hourly. They are looking out for the best interests of the insurance company, not the doctor, and have no incentive to have the physician removed from the litigation as soon as possible."

Why is this?

"It's the result of what we call the 'Triple Threat'. The insurance company pays the insurance-appointed attorney’s bill;
It’s the insurance company’s money at stake in a settlement or judgment; and,
The insurance company directs the attorney’s actions.
The real client is the insurance company."

Seemingly, then, the doctors have no one looking out for them, making sure that their voice is heard.

Morehouse agrees, stating that, "Clearly, the current method for protecting yourself, as a practitioner, is not sufficient. This has resulted in higher judgments, higher settlements and longer litigation. That’s why premiums are increasing again in 2006."    

"Most medical practitioners have been forced to hire private counsel to augment the insurance-appointed counsel in malpractice litigation. That can cost from $10,000 to $40,000 or more", says Morehouse.

Both Nurick and Morehouse are confident that MDS is the solution to what they claim is a plague, especially in the Northeast.

Dr. Morehouse states, "MDS is a 'revolutionary approach to malpractice defense'."

"MDS is a retainer-based organization that was created to be more-than-affordable to the medical community. We provide the doctors with the highest level of malpractice defense. No more need to go running around trying to find an attorney at the last minute and shelling out perhaps tens of thousands of dollars at once. MDS is not there just before or at the beginning of litigation, but throughout the entire process."

MDS not only provides the practitioner with preventive information and advice, but will be there the second that doctor is named as a defendant in a lawsuit. “We don't just write a few letters threatening to sue back if the doc wins. We actually serve as the client's personal counsel throughout the entire litigation. The 'missing link', if you will", says Nurick.

Unlike other companies Nurick claims are "run by 'profiteers' with the goal of benefiting from the pain of the doctors and their communities, MDS, the 'original', serves as a physician's personal attorney."

And, unlike those other organizations Nurick refers to, MDS does not just write a few letters on the physicians' behalf and refer them to an outside law firm. MDS is committed to being the doctor's private counsel and colleague.

MDS' goal is to get the doctor out of any litigation as soon as possible, without stretching out the process to generate fees for plaintiff attorneys and insurance appointed defense attorneys. "We've found that most of the doctors named are not even targets of the litigation. They're just being named for the sake of greed."

Whose greed?

"We'll leave that to the public to answer. I believe in common sense, and I believe that common sense will eventually prevail. If we do our job the way it should be done, MDS will have a permanent effect on malpractice litigation and premiums", Nurick says.

Additionally, MDS’ fees may be deductible as a legitimate business expense. Check with your accountant.

About Malpractice Defense Services:
MDS was founded in 2004 by attorneys and physicians with the single goal of protecting physicians in litigation, preventing litigation and protecting the community.

MDS is dedicated to the permanent reduction of malpractice lawsuits, premiums, judgments and settlements via the active monitoring of, and aggressive intervention and participation in, malpractice litigation.

MDS is committed to the highest standards of ethics in law and medicine.

Malpractice Defense Services Home Page

###

Press Contact: Todd B. Nurick, Esq.
Company Name: MALPRACTICE DEFENSE SERVICES
Email: email protected from spam bots
Phone: 610-238-9000
Website: www.malpracticeservices.com

_______________________________________________________
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Email Marketer Finally Allowed To Sponsor WebAward Competition

 

ExactTarget Named Award Sponsor By Web Marketing Association

ExactTarget, the leader in on-demand email marketing software, has been named a 2006 sponsor of the Web Marketing Association’s annual WebAward Competition.

Indianapolis, IN (PRWEB) March 13, 2006 -- ExactTarget, the leader in on-demand email marketing software, has been named a 2006 sponsor of the Web Marketing Association’s annual WebAward Competition. The WebAwards is the standards-defining competition that sets industry benchmarks based on the seven criteria of a successful Web site. It recognizes the individual and team achievements of Web professionals who create and maintain outstanding corporate Web sites. The 2006 WebAward Call for Entries will begin April 2, 2006 at http://www.webaward.org.

“We are pleased to have ExactTarget support the WebAward Competition again this year,” said William Rice, president of the Web Marketing Association. “ExactTarget’s expertise in delivering customized emails to our opt-in lists is critical to helping us get the word out regarding the WebAwards. We will use ExactTarget’s email program to manage and analyze the communications we send to those interested in our award programs.”

“Email is the most powerful marketing tool available. If used properly, nothing is more personalized, inexpensive, interactive or easier to execute,” said Chris Baggott, co-founder and chief marketing officer of ExactTarget. “Winning a WebAward not only provides valuable feedback from expert judges, but it also shows company management that their Internet investments are on the right track. We are pleased to support the efforts of the Web Marketing Association and their WebAward program.”

More than 2,300 sites from 33 countries were adjudicated in 93 industry categories during last year’s competition. Judges evaluate entries on design, copy writing, innovation, content, interactivity, navigation, and use of technology. Judges include a team of independent Internet professionals representing a variety of relevant disciplines inWeb site development, including members of the media, advertising executives, site designers, creative directors, corporate marketing executives, content providers and webmasters.

In addition to ExactTarget (www.exacttrget.com), the 2006 WebAward Competition current sponsors includes BURST! Media (www.burstmedia.com), SimpleFeed (www.simplefeed.com), Register.com (www.register.com), NewsUSA (www.newsusa.com), AdTools Inc(www.adtoolsinc.com., Small Army (www.smallarmy.net), Perseus Development Corp (www.perseus.com) and PRWeb (www.prweb.com). Media Sponsors include Website Services Magazine (www.websiteservices.com), AdRants (www.adrants), MarketingVox (www.marketingvox.com), MediaPost (www.wediapost.com), eComXpo (www.ecomxpo.com), Ad:Tech (www.ad-tech.com) and Macworld (www.macworldexpo.com).

The Web Marketing Association thanks all of its sponsors for helping to make this annual competition possible.

About the Web Marketing Association

The 10th annual international WebAwards competition sets the standard of excellence in 97 industry categories by evaluating Web sites and defining benchmarks based on the seven essential criteria of successful Web site development. The goal of the Web Marketing Association, sponsor of the WebAwards, is to provide a forum to recognize the people and organizations responsible for developing some of the most effective Web sites on the Internet today. Entrants benefit from a Web site assessment by a professional judging panel and the marketing opportunities presented to an award-winning Web site. For more information, visit http://www.webaward.org.

About ExactTarget

ExactTarget is the market leader in on-demand email software solutions for permission-based email marketing. More than 4,000 organizations worldwide, including The Home Depot, Scotts and Encyclopaedia Britannica rely on ExactTarget email solutions to strengthen their customer relationships and to control email throughout the enterprise. ExactTarget is a recognized technology leader, ranked highest in business suitability by JupiterResearch in 2004 and 2005 based on the solution's usability, strong feature set and dynamic content tool. ExactTarget solutions meet the needs of all industry verticals and all size organizations, including SMB, corporate divisions, not-for-profits, large retail/direct marketers, agencies and enterprises. Privately owned and headquartered in Indianapolis, USA, the company has more than 30 offices spanning North America, Europe and Australia. To learn more, go to http://www.exacttarget.com.

For more information contact:

William Rice
President, Web Marketing Association, Inc.
860-558-5423

Clarus Communications for ExactTarget
Mara Conklin, 847.816.9411
Linda Muskin, 847.432.7300

# # #

Press Contact: William Rice
Company Name: WEB MARKETING ASSOCIATION
Email: email protected from spam bots
Phone: 860-558-5423
Website:

______________________________________________
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____________________________________________
Promote your consulting business with a free listing
in our http://www.Consultant-Directory.com
______________________________________________
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Consultants Win Trade Show Exhibit Awards

 

Jump USA Inc and Exhibit & Display Consultants Win Two Awards for Their Trade Show Exhibit at the February 2006 WSA Shoe Show, Las Vegas Convention Center, Las Vegas, NV

Jump USA Inc and Exhibit & Display Consultants won awards for Best trade show exhibit for a new exhibitor and Most exciting exhibit space at the February 2006 WSA Shoe Show, Las Vegas Convention Center, Las Vegas, NV.

Las Vegas, NV (PRWEB) March 11, 2006 -- Exhibit & Display Consultants / Jump USA Inc awarded Best trade show exhibit booth by a new exhibitor at the February WSA Shoe Show.

Jump USA Inc is a new division of Steve Madden Ltd. that designs, produces and markets premium priced casual contemporary footwear for men and women throughout the US. Exhibit & Display Consultants is a company that advises on design and construction of trade show exhibits, booths and displays. Exhibit & Display Consultants also specializes in running trade show exhibits using methods and strategy to reduce exhibitor costs by an average of 30%. For this project, Exhibit & Display Consultants was aided by 3 Form Exhibits in Smithfield RI to engineer and construct the new exhibit.

Jump was given awards by WSA Show management for Best exhibit by a new exhibitor at the WSA Show, February 10-13, 2006. This show took place at the Las Vegas Convention Center and also the Sands Convention Center, both in Las Vegas, Nevada.

The trade show exhibit was totally designed, engineered and constructed in a 4 week period. There was constant communication between Jump’s offices in the US, Spain and China and the Exhibit & Display Consultants office in Providence RI. All of that communication led to a really unique and high impact exhibit that helped Jump to make a tremendous “splash” at the show. The exhibit was brought to life by a four channel stereo system with subwoofer, fashion show specific runway, café / bar area, 2 -- Louis the XIV styled selling stations, and 4 live models actively displaying Jump USA Inc shoes.

For additional information on the news that is the subject of this release contact Brett Lipeles or visit www.exhibitconsultants.com

Contact:

Brett Alexander Lipeles
Exhibit & Display Consultants
401-273-5372
www.exhibitconsultants.com

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No Click Fraud Guaranteed By Advolution

 

Advolution, The Next Revolution in Search Engines, Guarantees No Click Fraud

Advolution, the next revolution in search engines, guarantees absolutely no click fraud for its advertisers.

Scottsdale, AZ (PRWEB) March 10, 2006 -- Advolution (http://www.advolution.com), the next revolution in search engines, guarantees absolutely no click fraud for its advertisers.

With the recently announced $90 million click fraud settlement made by Google, advertisers are waking up to one of the main drawbacks of pay-per-click advertising.

Google and Yahoo have shown that the amount an advertiser is willing to pay to be associated with a search term correlates well with how valuable that listing will also be for the searcher.

However, under their pay-per-click systems, advertisers have to pay for each and every click and are increasingly victims of "click fraud" (competitors clicking on ads to deplete the advertiser's budget and/or search engine affiliate partners clicking on them to make money for themselves).

Under Advolution's pay-for-position system, advertisers pay only once to have a listing associated with a search term. Search results are ranked by the dollar amount paid for each listing. In case of a tie, the older listing takes precedence.

Advertisers (and searchers) receive the benefit of pay-per-click without having to pay for each click (or worry about click fraud).

Advolution listings are similar to the search results at other search engines, except that with Advolution advertisers have full control over:

* How their listing looks.
* What search terms it is associated with.
* Where it shows up in the search results.

ABOUT ADVOLUTION

Advolution provides a compelling new search engine alternative for searchers, advertisers, and affiliate partners ("the benefits of pay-per-click without the actual pay-per-click" - and thus without any click fraud). Searchers receive quality Advolution listings and can also click through for additional results from other search engines. Advertisers free themselves from having to pay for each and every click. An affiliate program with a generous revenue share is also available. Additional information: http://www.advolution.com

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Company Name: Stealthmode Partners
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Website: http://www.advolution.com

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Forget Europe: Public Relations Services On $20 A Day

 

Mosnar Communications, Inc. Delivers PR For $20 A Day

Small businesses can now receive public relations services at affordable rates.

Atlanta, GA (PRWEB) March 10, 2006 -- Mosnar Communications, Inc. a global marketing, public relations, and business development firm announced today to offer public relations services at a discount rate of only $20 a day. The firm will provide public relations for a flat value of $600 a month to new and existing businesses worldwide. The promotion starts today and is scheduled to continue to the end of April or until space runs out. Companies will be allowed to buy services at the promotional rate for up to six months or one year.

Public relations are the marketing matrix that allows a company to receive free publicity. What makes PR so neat is that there is no limit to how much free publicity a company can receive. It begins when an experienced public relations expert writes a buzz article about a company. The article is released to the public as a press or news release. Several media outlets including radio, newspapers, blogs, television, magazines, and so on can pick up the article. In addition, the public relations professionals generally have good media relationship contacts to which they feed articles.

“A superior PR strategy is the key element to help any business model get their name on the map” Stated Kyle Ransom, Chief Executive Officer, Mosnar Communications, Inc.

Ransom when on to note that most small businesses neglect to consider public relations resources because they think it will be too expensive. Mosnar Communications, Inc. wants to give small businesses the power to compete on a massive level.

If you would like to have Mosnar Communications, Inc. represent your company please contact them at 1 (404) 696-4833 or via the Internet at www.mosnarcommunications.com.

Mosnar Communications, Inc.

About Us:
-Mosnar Communications Inc. is a privately held company, offering global marketing, public relations, and business development services to small to mid sized businesses and start-ups universal.
-Mosnar Communications, Inc. services a database of small to mid sized businesses in some of the leading business industry disciplines. Service areas consist of Consulting, Restaurant, Hospitality, Entertainment, Financial, Software, Arts, Video, Internet, Real Estate, Computer Systems, Human Resources, Healthcare and more.
-Committed to providing our clients with winning results to effectively grow their business.

###

Press Contact: C Ransom
Company Name: Mosnar Communications, Inc.
Email: email protected from spam bots
Phone: 404 696-4833
Website: www.mosnarcommunications.com

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Pixel Ads Infest Banners, Website Owners Concerned

 

What's Next for the Pixel Craze? PixelAdManager.com

Move over Million Dollar Homepage -- There is a new kid in town. PixelAdManager.com is the next generation of advertising online through automated pixel ads.

(PRWEB) March 10, 2006 -- Whether you’ve heard about the pixel craze or not, Ilya Pozin, of Pixel Ad Manager has developed a way to cash in on the idea and give businesses a new way to earn additional revenue from their websites.

The pixel craze was started by Alex Tew, a 21 year old British college student who came up with the idea of selling pixels on a website. He created a website called the milliondollarhomepage.com. Alex did all of this to ensure he could graduate college without a huge debt of student loans attached to his diploma. Brilliant idea right?

Well, the problem with Mr. Tew’s development is that it only offers pixel images as a one time fee- with no benefit for the website owner besides traffic. That fad is slowly dying out. Pozin, asks, “How about letting website owners make some cold hard cash with a similar idea?” Pixel Ad Manager is leading the way for all businesses to do just that! But, how do they do it?

Research is showing us that pixel ads are increasing in popularity over banner ads. Regular banner ads are boring and are often just rotated on sites. With Pozin’s idea, pixel banner ads can display anywhere from one advertisement to hundreds of advertisements, all on one banner. A website owner can now make a banner with as many pixels as they want and accept payments from advertisers immediately. This provides more visibility for each advertiser and more revenue for the website owner. In addition, website owners can put the same banner on unlimited number of pages and sites. It’s a win-win situation.

To find out more about how to earn extra revenue from websites by offering pixel ads visit Pixel Ad Manager.

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Press Contact: Ilya Pozin
Company Name: POZIN LLC
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Website: http://www.pixeladmanager.com

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Mesothelioma Lung Cancer 

Comprehensive and Innovative Pixel Advertisment Technology: Can It Save Dying Ad Form?

 

Millionbricks.co.uk Introduces More Comprehensive and Innovative Pixel Advertisment Technology with Support for UK Charities

March 2006 ushers in the launch of www.millionbricks.co.uk - uniquely mixing revolutionary pixel advertising techniques with support for a number of UK based charities. Millionbricks.co.uk integrates a number of open source internet technologies to provide an ease of use unrivalled in the world of pixel advertising.

Horsham, England (PRWEB) March 6, 2006 -- Millionbricks.co.uk announced the first UK based pixel advertising website supporting UK run charities with every pixel sold.

"Today's announcement marks the first delivery of a succession of innovations being developed for our registered websites," said Charlie Augustus, Lead Developer - millionbricks.co.uk. "Combining the topical technology of pixel advertising with charitable contribution seemed a happy medium between the website being self-funding and giving something back."

Millionbricks offering provides access to an advertising medium that has density and impact that banner advertising or traditional methods can not attain, supporting a wide variety of advertisers and customers in one single location.

The site offers individuals and businesses the chance to advertise in a permanent webspace that is due to remain online for at least 5 years, also the site offers a feedback, blog and Skype capability to allow users to comment, get in touch and enhance the service available.

Premium and Standard offerings are available based on the location of advertising on the web page. Both of the methods are accessed using a custom built easy-to-use point and click selection tool.

Introductory pricing is available for early customers, and of course the pick of the locations on the site.

Please contact using the information provided, or direct on the website www.millionbricks.co.uk

###

Press Contact: Charlie Augustus
Company Name:
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Website: http://www.millionbricks.co.uk/

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Bloggers Sloggers For Wal-Mart?

Wal-Mart Recruits Bloggers for PR Battle
 
March 7th, 2006 - MarketingVOX - Under fire for its less-than-employee-friendly policies, among other reasons, Wal-Mart has apparently been rallying a force of blogger loyalists and mercenaries, supplying them with PR ammunition in hopes of beating back the assault, writes the New York Times. Pro-Wal-Mart propaganda produced by public relations firm Edelman has appeared in blogs, often verbatim and without attribution - clearly counter to the norms and unwritten rules of civilized blogging behavior, as well as word-of-mouth best-practices.

 

In what is escalating into an all-out war for the hearts, minds and pocketbooks of the citizenry, Wal-Mart - along with others - is looking beyond the mainstream media and "working directly with bloggers, feeding them exclusive nuggets of news, suggesting topics for postings and even inviting them to visit its corporate headquarters," writes the Times.

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Standard Industrial Classification (SIC) Codes Allow Business-To-Business Marketing Mailing List Selection

 

Online Industry Code Lookup Service Enables Direct Mail Marketers to Target Specific Industries

New service allows marketers to increase campaign success with direct mail contact lists and custom list compilation.

Seattle, WA (PRWEB) March 7, 2006 -- Direct marketing professionals can use a free online service that increases marketing campaign success by providing accurate direct mail and e-mail lists of buyers in specific industries. Developed by Marigold Technologies, provider of custom business mailing lists, the new service allows visitors to reference Standard Industrial Classification (SIC) codes for precise business-to-business marketing mailing lists.

Marigold Technologies’ online lookup service -- www.marigoldtech.com/lists/sic.php -- allows marketers to locate specific industries by SIC code or keywords. Marketers can use the results from the lookup service to target highly-defined industries with specialized offers.

In a recent posting on Entrepreneur.com, marketing authority Jack Ferrari noted that 40 percent of a direct mail piece's impact comes from sending it to the right list in the first place. The other 60 percent comes from the value of the offer and design of the piece, he said.

“Using a targeted, highly-qualified list is one of the best ways to ensure direct marketing campaign success,” said Blake Sitney, president and CEO of Marigold Technologies. “Our new online industry code lookup feature is just another example of how Marigold Technologies uses leading-edge technology to provide our clients with creatively-packaged, accurate, and relevant mailing lists.”

Marigold Technologies also offers a wide range of customized direct mail lists for the telecommunications, financial services, information technology and retail industries.

About Marigold Technologies, Inc.
Marigold Technologies provides an extensive line of direct marketing mailing lists in addition to strategic list brokerage consulting. Trusted by Fortune 500 marketing executives and direct marketing professionals, Marigold Technologies collaborates closely with each client to provide highly-qualified targets for B2B and B2C direct marketing campaigns. Founded by a veteran telecom executive, Marigold Technologies provides unparalleled expertise in strategic list acquisition services for the telecom, information technology, retail, and financial services industries. For more information, please visit www.marigoldtech.com or call 212.696.5000.

# # #

Press Contact: Christin Slocumb
Company Name: The onQuest Group
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Website: www.marigoldtech.com

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New Blog Directory Rocks With Features Including Blog Classifieds

 

AddURLBlog.com Provides Efficient Tag-based Blog Directory, Discussion Boards

Blog readers can bookmark blogs of interest and subscribe to selected blogs at www.addurlblog.com.

(PRWEB) March 2, 2006 -- AddURLBlog.com is a new Web site that intends to serve the blog industry by categorizing and organizing published blogs.

"We've been working really hard to create an easy-to-use blog directory,” says an AddBlogURL editor. “Many areas of the site are oriented towards regular blog readers instead of Webmasters."

At AddURLBlog.com, bloggers and blog readers can:

- Browse the directory
- Read their favorite feeds
- Discuss feeds with friends.
- Search blog classifieds: buy / sell blogs
- Bookmark blogs of interest
- Subscribe to selected blogs
- Search tagged blogs

AddURLBlog.com visitors can access their own web-based feed readers to follow their favorite news everywhere they go. News and feeds can be discussed in semi-private forums within circles of friends and peers, by invitation. The boards intend to foster quick discussions in a neutral environment.

"The feed reader and 'quick discussion' boards are neat features that allow users to invite friends to comment on specific topics,” says an AddURLblog.com editor. “We are hoping to see many discussions started."

AddURLBlog.com blogs range from those devoted to objective and commercial themes to those with a more personal orientation. Blogs submitted to AddURLBlog.com are subject to review before acceptance into the directory. No adult blogs are admitted unless they are erotic in nature, soft, or somewhat artistic, and no pharmacy/drugs related blogs are admitted unless they seriously discuss health issues.

For more information, please visit www.AddURLblog.com.

# # #

Press Contact: Roberto Rosenfeld
Company Name: M.onotono.us, Inc.
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Website: www.AddURLblog.com

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Insurance Brokers Have New Friend With Meridian Financial

 

Meridian Financial Teams up with Atkinson & Terry Insurance Brokers

New franchise, Meridian Atkinson & Terry Mortgages, is ground breaking in the mortgage/ insurance brokerage industry. This new addition to the Meridian team now brings the number of franchises to 16 throughout British Columbia and Alberta.

Port Moody, BC (PRWEB) March 2, 2006 -- Meridian Financial Services Ltd. is pleased to announce the opening of its newest franchise with Atkinson & Terry Insurance Brokers. The new franchise, Meridian Atkinson & Terry Mortgages, is ground breaking in the mortgage/ insurance brokerage industry. This new addition to the Meridian team now brings the number of franchises to 16 throughout British Columbia and Alberta.

“We are very excited about our affiliation with Meridian. Their team shares our business philosophy and service standards” says Dave Terry, Partner of Atkinson & Terry Insurance Brokers. “We treat all our staff and clients the way we would want to be treated and this will only strengthen our ability to provide our clients with the best financial products and services.”

Atkinson & Terry Insurance Brokers were established in 1971 and have grown to become one of BC's largest Independent Autoplan Brokers. Currently Atkinson & Terry has 18 locations in the lower mainland and are continuing to grow with market demands. Convenient hours and locations, experienced staff coupled with the best selection of products available have been the foundation of the business.

“We are thrilled to forge new ground with such a reputable organization“” says Matt Kirby, Vice President of Franchise Operations. “Atkinson & Terry have built a business on providing superior products and services to their customers, so it was a very natural fit for our two companies to come together.

Meridian Financial Services has been specializing in the development of the mortgage brokerage industry since the first location opened in Coquitlam in 1995. Controlled growth has seen franchise offices open throughout British Columbia and Alberta, specifically associated with independently owned real estate, financial planning and general insurance offices.

Meridian franchises obtain mortgages on behalf of borrowers through the major lenders in Canada. Meridian currently has over 50 lenders on their system, including BNS, BMO, CIBC Firstline, TDCT, HSBC, ING Direct and most major credit unions in Canada. Due to having one of the largest collective volumes in Western Canada, Meridian guarantees the lowest mortgage rate to its clients at no cost to the borrower. Meridian currently has independently owned and operated franchise locations in Burnaby, Campbell River, Coquitlam, Courtenay, Edmonton, Invermere, Kamloops, Kelowna, Nanaimo, Parksville, Penticton, Port Moody, Prince George, South Delta, Surrey, Vancouver, and West Vancouver.

For additional information, Contact:
Matt Kirby
Vice President of Franchise Operations
Meridian Financial Services Ltd.
Phone: 604.908.5009
Fax: 604.949.1040

###

Press Contact: Matthew Kirby
Company Name: MERIDIAN FINANCIAL
Email: email protected from spam bots
Phone: 604.908.5009
Website: http://www.canadianmortgagelenders.com/

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_______________________________________________________

Webfomercials To Inform, Assault Users Online

 

Web Based Infomercials Create Call to Action for Website Sales

WebSmartAmerica announced today that they are producing web based infomercials to help website owners convert more visitors to customers. The announcement was made by company president Joseph Sleeman.

KENNEBUNKPORT, ME (PRWEB) March 2, 2006 -- WebSmartAmerica announced today that they are producing web based infomercials to help website owners convert more visitors to customers. The announcement was made by company president Joseph Sleeman.

Website marketing innovator WebSmartAmerica has recently joined forces with film producer Video Creations of Kennebunk ME. Together, they are deploying next-generation video and web technologies to create web based on-demand infomercials for their clients. By adding video, audio and animation to your website, visitors will have a more informative, entertaining and interactive web experience. According to Sleeman, “We can create a call to action and motivate a visitor to fill out a form, make a call or purchase a product just like our successful television counterpart”.

Combining the interactive tools available on the web with the traditional TV platform companies can take advantage of valuable marketing strategies without the high costs generally associated with television production and purchasing of air time.

“Because of the demand for the product we have put the facilities in place to manage the scriptwriting, casting, production, design, animation, web integration, viewer tracking and deployment “says Sleeman. “Web based on-demand video used as a visitor conversation strategy in your overall website marketing plan can dramatically increase online leads and sales in virtually any market.”

Companies interested in obtaining a free quote or more information should contact WebSmartAmerica at 207-967-9124 or email Mr. Sleeman directly at email protected from spam bots.

About WebSmartAmerica
WebSmartAmerica has quickly grown to become one of the leading Internet marketing firms offering a comprehensive portfolio of online marketing solutions. They work with companies who may be experiencing some challenges in realizing the full potential of their online presence. They concentrate their efforts on proven and ethical business models, utilizing new technologies to enhance and accelerate the outcomes.

For more information visit www.WebSmartAmerica.com
Or call WebSmartAmerica at 207-967-9124 or toll free at 800-935-9124
Media Contact Anne or Joseph Sleeman email protected from spam bots

###

Press Contact: Joseph Sleeman
Company Name: WEBSMARTAMERCA, INC.
Email: email protected from spam bots
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Website: http://www.websmartamerica.com

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Domain Lost Over $9 annual renewal fee, Would Cost Nearly $2,500 To Regain

'Drop Catchers' Buy and Sell Web Names Others Let Slip

By DAVID KESMODEL
February 22, 2006; Page B1

Last month, Chicago real-estate agent Judy Orr discovered that a Web site she used to showcase area homes had gone off-line. It turned out she had failed to pay the $9 annual renewal fee for her Web address, oak-lawn-real-estate.com.

But getting her site back online wasn't as easy as she had hoped: Another company had snapped up the domain name and wanted nearly $2,500 to return it to her. "I was sick to my stomach," Ms. Orr says. It took two years of work to build up the site so it would rank prominently in Google's search results, and that time "went down the drain," she says.

The new owner of the address was Lease Domains Inc., which is run by a 21-year-old graduate student, Anthos Chrysanthou, who works out of his parents' house in a Chicago suburb. Mr. Chrysanthou says his two-year-old company owns more than 2,000 domain names, many obtained through a process called "drop catching" -- snagging names owners have let expire, either accidentally or because they no longer want them.

"I liken the whole situation to tangible real estate," says Mr. Chrysanthou, who is pursuing his master's in business administration at St. Xavier University in Chicago. "If you're not paying your mortgage or your taxes on it, it's going to get taken away."

Mr. Chrysanthou is one of hundreds of drop catchers who either resell names or use them for Web sites loaded with advertisements. (Ms. Orr's former site now features text ads for real estate.) Many drop catchers have learned the trade in the past year, seeking a piece of the booming market for domains spurred by a surge in online advertising. The practice also has gotten a lift from providers of domain services, such as SnapNames.com Inc., Pool.com Inc. and GoDaddy.com Inc., which have introduced tools aimed at helping people grab expiring domains.

The services circulate lists each day showing which domains are about to go up for grabs. Auctions are held for particularly in-demand names, and prices can go sky-high: A1.com sold for $260,250 in December, after its previous owner let the registration lapse.

Drop catching "has pretty much changed completely in a few years' time," says Michael Berkens, who runs MostWantedDomains.com, owner of about 45,000 domains, which range from 4nudepictures.com to 401kplans.com, out of his Fort Lauderdale, Fla., home. "There's more people," he says, and "prices have just escalated."

DNJournal.com, a publication that tracks the domain industry, reported 2,291 sales of expired domains in auctions last year, with winning bids totaling a combined $11.5 million. That was up from 885 sales totaling $4.2 million a year earlier. Auctioneers don't report all deals to DNJournal, and the site doesn't track deals valued at less than $500.

Roughly 20,000 expired domain names become available each day, according to industry executives. While many were consciously discarded by their owners, others, like Ms. Orr's, are the product of a domain-registration system that many users don't understand well.

When a user registers a domain name, it can be reserved for as many as 10 years, typically for $80. But many choose a one-year registration because it is less expensive, often about $10, and because they may not want the site for a longer period. At the end of the year, the domain registrar generally sends renewal notices to the owner, but such messages can be missed if the owner has changed email addresses in that time.

Under rules administered by the Internet Corporation for Assigned Names and Numbers, the group that oversees the assignment of Web addresses, domain registrars such as GoDaddy and Network Solutions LLC have as many as 45 days after the expiration date to notify the official domain registry whether a name is being renewed or deleted. Typically, registrars have given users a grace period -- sometimes as long as 45 days -- to renew their name.

If a name is deleted, ICANN guidelines then call for a 30-day "redemption grace period," during which the original owner can still claim the name. If there is no claim in the redemption period, the name is dropped from the registry after a five-day holding period, and anyone is entitled to seek it.

For the .com and .net registries, managed by VeriSign Inc., names drop starting around 2 p.m. Eastern each day, all year long. What follows is a process that some in the industry call "pounding." As the names drop, Internet companies that help users acquire expired names send rapid computer commands to the registry, seeking to grab the most valuable names. It is "a mad rush," says Dan Rubin, who runs justdropped.com, which helps people identify and acquire expired domains. Registries for other domain suffixes drop names at different times of day.

The drop process underwent a key shift starting in late 2004. That is when SnapNames started a new service for grabbing domains. The company has signed exclusive agreements with more than a half-dozen registrars, including Network Solutions and Moniker.com, under which the registrars transfer expired domains to SnapNames, and SnapNames auctions them off. That way, names that people are interested in don't go through the traditional drop process that is open to anyone.

GoDaddy, the largest domain registrar, has introduced its own auction service for expired names that were registered with it, as have other registrars, as they seek a cut of the action for expired names. They begin auctions for names even before the names have officially expired but warn auction participants that the original owner could still redeem the name.

For domain owners, the new system means names can be grabbed from them even more quickly than they could before. Instead of going through the full deletion cycle -- which went as long as 75 days -- names are being transferred to new owners in 30 to 45 days.

Paul Twomey, chief executive of ICANN, says some people in the domain industry recently have raised concerns that the guidelines governing expired names are "being utilized in ways that were not originally intended." But Mr. Twomey says no one has proposed a formal change in policy to address the issue.

Ms. Orr's name, oak-lawn-real-estate.com, is one of those that was transferred before going through the full deletion process, says Jay Westerdal, who runs Name Intelligence Inc., a Bellevue, Wash., company that tracks the industry.

Tim Ruiz, vice president of domain services for GoDaddy, which transferred the name, says, "We make every attempt to give ample opportunity for registrants to renew." He says the company gives registrants 30 days to claim a name after it has expired.

If a corporation loses a domain name that it believes is copyrighted or trademarked, it can seek to recover the name by appealing to an arbitration panel under ICANN's dispute-resolution policy. It also could take the domain's new owner to court, though that can be more expensive.

Ms. Orr says she lost her site's name, which wasn't copyrighted or trademarked, because she made the mistake of relying on her Web-hosting company to keep track of her registration. She says she didn't see renewal notices from GoDaddy because it had an old email address for her. Ms. Orr plans to use another site -- oak-lawn-il.com -- to replace the one she lost.

Write to David Kesmodel at david.kesmodel@wsj.com

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Travel Destination Web Site To Automate A/B Testing

 

VEGAS.com Selects SiteSpect for Web Site A/B and Multivariate Testing

World’s largest travel destination web site automates testing and optimizes conversion rates with in-house testing solution.

Boston, MA (PRWEB) March 1, 2006 -- SiteSpect, Inc., the first and only provider of non-intrusive web site testing and optimization software, announced that VEGAS.com, the largest purveyor of information about the city of Las Vegas and the most-visited city travel site (Media Metrix), has selected SiteSpect as its strategic platform for conducting continuous real-time A/B and multivariate tests on its web site.

The SiteSpect solution will allow VEGAS.com to replace its manually driven A/B testing process with an automated system that will not tax its web site development team. This will enable VEGAS.com's business users to implement complex multivariate tests independently, without modifying existing content, a capability unique to the patent-pending SiteSpect system.

"We have a unique culture and ability to react quickly to new ideas and SiteSpect is the only vendor who could support our requirement for quick implementation of tests. Our marketing and product staff don't have to plan and schedule a test weeks in advance, waiting for internal IT resources or a vendor's implementation team to become available", said Mike Brown, Vice President of Internet Marketing at VEGAS.com. "SiteSpect's self-service solution allows our business users to create and launch all types of test campaigns themselves -- from straightforward text changes to page layout changes to content changes on dynamically-generated pages."

Mr. Brown comments further, "In the past, our in-house A/B testing was a manual, time-consuming process that was filled with compromise. Simultaneous A/B testing came at the cost of organic search rankings. Sequential A/B testing -- the switching of variables one at a time over the course of weeks and comparing results, introduced uncontrolled variables like fluctuating prices and inventory levels, so we could never be 100% sure of the test results. With SiteSpect, we're getting precise testing that isn't affecting our search engine optimization strategy. At the same time, we're also gaining the efficiencies of simultaneous multivariate testing."

"We are very pleased with VEGAS.com's choice of SiteSpect and, with it, SiteSpect's entry into the travel industry," said Eric Hansen, president of SiteSpect. "The typical travel site, with its dynamically built content syndicated from multiple sources, is where SiteSpect's unique capabilities shine. We are confident that other travel web sites will follow VEGAS.com's lead and discover that SiteSpect is the only product that allows them to optimize any kind of content anywhere on their site without having to coordinate with their content providers."

About VEGAS.com
VEGAS.com is the largest city destination travel web site in the world, with extensive, constantly updated information and a full range of travel products including hotel rooms, air-hotel packages, show tickets, tours and golf. VEGAS.com operates Casino Travel & Tours, with concierge desk locations at the Palms, Paris, MGM Grand, Aladdin, Bally's, Mandalay Bay, Excalibur, New York-New York, Luxor and other locations throughout the city. VEGAS.com is a member of the Greenspun Family of Companies, a privately owned company operating in Southern Nevada for more than 60 years.

About SiteSpect, Inc.
SiteSpect enables Web marketers to optimize conversion rates through A/B split and multivariate testing. By testing variations of landing pages, product descriptions, search results and buy-flows, SiteSpect allows marketers to fine-tune every aspect of their Web site to increase profitability. As the first and only non-intrusive solution available, SiteSpect empowers marketers to optimize their sites without the need for ongoing IT involvement. SiteSpect's patent-pending technology is used in some of the world's largest and most complex e-commerce sites. For more information, visit http://www.SiteSpect.com or call (617) 859-1900.

# # #

Press Contact: Mike Aalto
Company Name: SITESPECT, INC.
Email: email protected from spam bots
Phone: 617-859-1900
Website: http://www.SiteSpect.com

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