Scrap Gold And Silver Recycled Into Jewelry

Hawaiian Alchemy; Jewelry Manufacturer Launches New Process to Turn Old Items Into New

Designs 'N Gold, a Hawaiian jewelry manufacturer has devised a method of turning old, broken and unused jewelry into a new piece of jewelry to help save customers money while at the same time helping to save the planet.

Aiea, HI, August 08, 2009 -- Designs N Gold, a Hawaii based Hawaiian jewelry manufacturer, is pleased to announce the launch of their method for turning old, broken and unused jewelry into new Hawaiian heirlooms bracelets, rings, pendants or other types of jewelry.

Clients who wish to recycle old gold and silver can choose from 2000+ design molds or custom design an entirely new piece of jewelry for themselves or as a gift for a loved one. Clients are also able to keep cherished mementos in a new form of jewelry rather than selling it as scrap gold and silver where dealers may pay them pennies on the dollar.

Recycling also helps save the planet. For every ounce of scrap gold or silver that is recycled into new jewelry, the need for the mining companies to mine a ton of earth is reduced. It is estimated that for an average 18-karat gold ring leaves 20 tons of polluted mining waste behind. There are also pollution risks. For example in 1992 in Summitville, Colorado (USA), a containment dam that held mine waste from a gold mining operation burst. The escaped toxic waste killed all life along a 25 km stretch of a nearby river. Finally, recycling also reduces the consumption of resources and energy.

"Our jewelers/engravers enjoy taking scrap and turning it into a beautiful piece of jewelry which gives them them a great since of pride" said Hawaiian born and raised Colette Aoki, owner of Designs 'N Gold. "Recycling old, broken and unused jewelry into new Hawaiian jewelry not only saves our clients money but also allows them to be a part of helping to save our planet's precious resources for future generations."

Colette's customers who have had a chance to try this process are very enthusiastic. Susan of San Diego, CA writes "Thanks very much for the follow-up. I received the bracelet on Friday of last week- it is so beautiful! I am really happy with it". While April of Maui, Hawaii writes "I received the ring, yesterday and I was already so anxious to open the box. Opened it and oh my. Why, it's surely the ultimate beautiful ring I have ever seen. Most of all it's well made. Thank your designer from the bottom of my heart. I have been sharing with people about your business. I am spreading the word of the great job you all have done."

About Designs 'N Gold
The owner of Designs 'N Gold, Colette Aoki, has been in the jewelry business in Hawaii since 1976. Over that period she has designed jewelry for thousands of clients in Hawaii as well as worldwide. In 1985 she acquired the jewelry manufacturer, Designs 'N Gold, which gave her the ability to control the entire jewelry making process from design to finished product. Designs 'N Gold's expert jewelers and engravers create each piece of Hawaiian jewelry including pendants, earrings, bracelets, and wedding rings.

Contact Information
Designs 'N Gold
Colette Aoki
808-484-2699
caoki@aloha.com
www.designsngold.com
98-1277 Kaahumanu St. 106-339
Aiea, HI
96701

 

PPC Conversion Fraud Documented

Almost anyone that does search marketing and pay-per-click advertising or PPC is aware of the concept of click fraud. They may think it's a small problem or a huge one, but we all know it exists. While advertisers may blow it out of proportion due to poor conversions and sales, the truth is that a poorly run campaign could be partly or completely to blame.

On the other hand we have the search engines that tell advertisers almost nothing about the problem other than that they have "advanced detection methods" in place. Some even provide large refunds from time to time but in most cases refunds are small and seem inappropriate to the lack of ad campaign results. But it can be hard to impossible to tell where the true numbers are.

Most advertisers rely on conversion numbers to tell them if a campaign is working or not, or if it needs to be adjusted. Lack of conversions can also indicate click fraud. Higher conversion number means it is working and should be generating revenue that justifies continued spending.

This post is to inform advertisers, and search engines that care to listen, about what seems to be a growing trend for those committing fraud to cover their tracks: Conversion Fraud.

Here is an example from a contact form:
===========================================
 Remote Address: 98.172.1.169

  Form Sent From: http ://googleads.g.doubleclick.net/aclk
?sa=l&ai=B4IPZS8jy13AP_7qCtG64YiHYAADM_f___8Yn
uboAo7ACZbbAEdLdYYgq6OAUQABUEAA&num=2
&adurl=http ://www.thisistheurltomyclientswebsite.org/%3F
type%3Dcontent%26keyword%3Dmachines%26adid
%3D2164885665%26placement%3Dbugabo.cn&client=
ca-afdo-pub-1913393681262590

HTTP User Agent: Mozilla/4.0 (compatible; MSIE 6.0; SV1)
===========================================

Here is what the info is and where it comes from:

- Remote Address:
The IP address of the user

-  Form Sent From:
This URL is captured in the form script when executed. It should ALWAYS be the page the form was submitted from. I have edited the first part of the URL so it is not valid, but the placement and publisher info is correct.

- HTTP User Agent:
Browser type

==========================================================
The only possible conclusion one can reach when looking at the evidence is that
someone connected to the parked domain owner has taken the click URLs from
some or all of the ads, and loaded them into a script that submits our form with
the listed data, using the parking page ad URL as the referrer.

This is click fraud that shows as conversions to the advertiser.
==========================================================

Here is the PHP code that is used for this section of the form:
------------------------------------------------------------------------
 Remote Address: $_SERVER[REMOTE_ADDR]
  Form Sent From: $_SERVER[HTTP_REFERER]
HTTP User Agent: $_SERVER[HTTP_USER_AGENT]
---------------------------------------------------------------------
Adding this code, or code like it for other scripting languages, can provide advertisers with more information about who is clicking on their ads and why.

And you notice that we are capturing the IP address of the person submitting the form.While this can indicate fraud as well, for months now we have seen fraudulent clicks and conversions from IPs on Comcast and other ISPs. While I cannot provide proof, my feeling is that most of these are from infected or "botnet" computers, designed to steal small amounts of money on a vast scale. If I was in the fraud business, that's what I would do!

I suggest that anyone concerned about click fraud also be aware of conversion fraud. In this case, it is done with a program and is easy to spot. If cheap labor is used and your forms filled out by a person, you will have no way to know what is going on except from a lack of sales and perhaps invalid from information. At this time there is no way to update your PPC statistics and change the number of recorded conversions to be more accurate.

My proposed solution to end click fraud is a simple one, but one that is still dismissed by those that hear it: Flat rate advertising. Google actually has something like this with their site targeted option, but since you pay for impressions rather than clicks, you can have what I call "Impression fraud".

Only by having ads displayed for a set period of time at a set price can we ever hope to be free of these kinds of fraud.