Business Mailing List Marketing News

infoUSA and MailersClub Offer Online Integrated Prospecting and Direct Mail Solution to Create ''Mailers in Minutes''

infoUSA(R) (NASDAQ:IUSA), the leading provider of proprietary business and consumer databases, sales leads and business credit reports, and MailersClub.com, Inc., the leading web-based printing and mailing service for high quality, personalized direct mail, today announced their partnership to offer online integrated direct mail solutions. This turnkey application integrates infoUSA's database of 14 million businesses with MailersClub's online direct mail order process, creating a true "one-stop" direct mail marketing web application. Customers will be able to search infoUSA's entire database using various selects before choosing which mailing list(s) to purchase for their direct mail campaign.

Barry Yarkoni, MailersClub CEO/Co-Founder, added, "This is an extremely exciting development from our perspective. MailersClub customers looking to increase the effectiveness of their target marketing campaigns can purchase prospect lists based on a variety of demographic or psychographic variables as part of a single direct mail transaction. For MailersClub this is a huge step towards its goal of providing the most complete turnkey direct mail toolkit on the market."

Yarkoni continued, "Small businesses have always faced challenges in integrating high quality mailing lists with compelling artwork for their direct mail campaigns. Using MailersClub's new Design.Studio tool released in late 2004, businesses can now seamlessly integrate infoUSA's list solutions to create professional mailers in minutes."

In addition to small and medium sized businesses, corporations and partners with a large user base, such as nationwide sales teams, resellers and franchisees, can also access this same solution directly from MailersClub's private label CoMailer platforms.

Vin Gupta, Chairman and CEO of infoUSA, commented, "Small to medium sized businesses need a one stop service to create and mail their advertising materials to their prospective clients. We are excited to partner with MailersClub to combine our mailing list solutions with their print and mail services in order to create a simple, fast and effective way to produce a mailing in minutes. The ease of use, combined with the highest quality mailing lists, creates a very compelling solution."

About MailersClub.com, Inc.

MailersClub.com, Inc., founded in 1999, is dedicated to providing low cost, web-accessible print-on-demand direct mail services for businesses and organizations of all sizes from sole proprietors to widely-distributed corporate sales teams and franchisees. Products include full color letters, postcards, flyers, booklets, folded-cards, business cards, and color prints. Orders are placed online through MailersClub's web-site, www.mailersclub.com, with no minimum quantities and no setup charges. Most products are printed and mailed within 3-5 days.

MailersClub enables individuals and organizations to make direct mail a real, measurable marketing asset, empowering people at all levels of business to use powerful direct mail tools to impact their bottom line. MailersClub's modular private label solution, CoMailer(TM) provides corporate clients and channel partners with cost-effective direct mail-on-demand solutions which can be custom-configured and branded for unique business requirements.

MailersClub.com is located at 1231 S. Gerhart, Los Angeles, CA 90022 and can be contacted at (323) 767-0980.

About infoUSA

infoUSA (www.infoUSA.com), founded in 1972, is the leading provider of business and consumer information products, database marketing services, data processing services and sales and marketing solutions. Content is the essential ingredient in every marketing program, and infoUSA has the most comprehensive data in the industry, and is the only company to own a proprietary database of 250 million consumers and 14 million businesses under one roof. The infoUSA database powers the directory services of the top Internet traffic-generating sites, including Yahoo! (Nasdaq:YHOO - News) and America Online (NYSE:TWX - News). Nearly 3 million customers use infoUSA's products and services to find new customers, grow their sales, and for other direct marketing, telemarketing, customer analysis and credit reference purposes. infoUSA headquarters are located at 5711 S. 86th Circle, Omaha, NE 68127 and can be contacted at (402) 593-4500.

Tide Coldwater Launch Backed by Direct Reponse TV Advertising From Red

Tide Coldwater, the first detergent specially formulated to deep clean in cold water launched a direct response campaign on national cable. Commercials creadted, produced by Red focused on deep cleaning power plus lower energy bills.

FOR IMMEDIATE RELEASE

Cincinnati, Ohio (PRWEB) August 3, 2005 –- Tide Coldwater, the first detergent specially formulated to deep clean all laundry in cold water, launched a direct response campaign on national cable television. The campaign augmented general advertising that introduced the product.

The direct response commercials, which described Tide Coldwater as a revolutionary product, showed how consumers using the new Procter & Gamble detergent not only benefited from deep cleaning and superior fabric care, but also enjoyed significant energy savings.

The new commercials also advised consumers that Tide Coldwater removes tough stains in cold water – even on white garments. The spots concluded with a free sample online offer.

The direct response assignment was created and produced by Red, Cincinnati-based marketing and production company. Said Red CEO Anne Chambers: “Our aim for clients is to create what we call ‘Quality Aware Consumers.’ By delivering longer format, education-based messages we generate consumers who comprehend and believe in the brand offering and act accordingly when they shop.”

About P&G: Two billion times a day, P&G brands touch the lives of people around the world. The company has one of the strongest portfolios of trusted, quality, leadership brands, including Pampers(R), Tide(R), Ariel(R), Always(R), Whisper(R), Pantene(R), Bounty(R), Pringles(R), Folgers(R), Charmin(R), Downy(R), Lenor(R), Iams(R), Crest(R), Actonel(R), Olay(R), Clairol Nice 'n Easy(R), Head & Shoulders(R), and Wella(R). The P&G community consists of almost 110,000 employees working in over 80 countries worldwide. Please visit http://www.pg.com for the latest news and in-depth information about P&G and its brands.

Add 1/Tide Coldwater

About Red: A marketing and television production company, Red (www.redbeyond.com) is primarily focused on creating Quality Aware Consumers, who understand and believe in the brand. A pioneer and the leader in brand response TV advertising (BRTV), Red employs longer format messages of 60 and 120-second duration that combine a brand’s core equities along with fundamental elements of traditional direct response television. Red’s campaigns deliver exponential retail sales results for major national products. Red offers clients strategic planning, creative development, consumer insight research, production, post production and results measurement from its headquarters in Cincinnati, Ohio.

CONTACT:
Paul Spindler or Bob Grossman
Paul Spindler Company
310-286-0102

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