Business Mailing List Marketing NewsBusiness Mailing List Marketing - Return to Mailing List News Menu Peachtree Data First Customer to Debut Firstlogic LACSLink(TM) Capabilities to Deliver Faster, More Accurate Addressing Information to Clients New Tool to Correct Renamed Physical Addresses Saves Mailing Project Dollars NORCROSS, GA and LA CROSSE, WI -- (MARKET WIRE) -- 06/17/2005 -- Firstlogic, Inc., a global provider of commercial mail and information quality software solutions, announced today data service provider Peachtree Data, Inc., Norcross, GA, is the first customer to select the newly developed and certified Firstlogic option for the United States Postal Service® (USPS®) LACSLink program. With this selection, Peachtree has expanded their address cleansing services by leveraging the new USPS LACSLink tool. Saving time and money for addressing projects, Firstlogic's LACSLink option updates addresses recently changed by municipalities, such as renamed streets or newly converted rural addresses. With the Firstlogic LACSLink option implemented in conjunction with other proven Firstlogic address cleanse and correction capabilities, Peachtree Data can quickly and easily offer their clients one additional tool to achieve higher address quality. Peachtree Data's clients, mainly direct marketers, can select LACSLink capabilities alone or combined with Firstlogic's Mover ID solution, which leverages the USPS NCOALink™ technology. Peachtree Data is licensed with the USPS as a full service provider for NCOALink, so client databases can be updated using a full 48-month change of address database. By combining NCOALink with LACSLink Peachtree Data is able to offer mailers a complete change of address solution. "Peachtree Data is truly leading the industry by being one of the first to step up and offer yet another crucial tool for vanquishing undeliverable as addressed (UAA) mail. By implementing LACSLink in conjunction with their existing Firstlogic solutions, they are able to provide their customers better address assignments, and that translates into improved mail deliverability and postage discounts," said Chris Lien, Firstlogic commercial mail market manager. "We have relied on Firstlogic to provide us with cutting edge postal solutions for many years. Time after time they have provided a full line of products enabling us to offer the highest quality of postal services to our customers. With the addition of LACSLink and NCOALink we are once again fully equipped to deliver these services at the highest level available," said Richard West, President of Peachtree Data. About the Firstlogic LACSLink Option Firstlogic's LACSLink solution is available today as an option to Firstlogic's Postalsoft® suite of mail automation software. With more than five million records in the LACSLink database, LACSLink provides mailers an automated method of obtaining updated addresses following a community's addressing conversions. LACSLink includes coverage for renamed streets, newly named rural areas and Post Office™ box update changes. Firstlogic provides mailers with a full complement of solutions to correct, standardize, and enhance mailing lists, match and consolidate duplicate information, and prepare and sort database records to USPS standards -- ensuring fast delivery and maximum postage savings. About Peachtree Data Founded in 1994, Peachtree Data offers database, mailing list, data conversion and managed data storage services, with a focus on the Direct Marketing Industry. In addition to LACSLink services include: NCOALink, Merge/Purge, DPV™, DSF2™, Telephone Append, Demographic Append, Suppression Services (including deceased, DMA Do Not Mail, and TPS), Postal Presort, and List Rental Fulfillment. To learn more about Peachtree Data, visit the company's Web site at www.peachtreedata.com or call 800-477-3224. About Firstlogic Firstlogic is the recognized market leader for enterprise-wide information quality and print and mail solutions. In addition to developing commercial solutions, Firstlogic partners with many systems integrators, consultants, and original equipment manufacturers to provide its unique technology to their end-user customers. Founded in 1984, Firstlogic today serves thousands of customers worldwide, including Global 2000 companies across a broad spectrum of industries. For more information, visit the company's Web site at www.firstlogic.com. Firstlogic, Inc., 100 Harborview Plaza, La Crosse, Wis., 54601. Phone: 608-782-5000, Fax: 608-788-1188. http://www.firstlogic.com/ Firstlogic and Postalsoft are registered trademarks of Firstlogic Inc. The following trademarks are owned by the United States Postal Service®: United States Postal Service, USPS, LACSLink, Post Office, NCOALink, DPV, DSF2. Firstlogic is a non-exclusive Interface Distributor of the United States Postal Service. Peachtree Data is a non-exclusive Full Service Provider licensee of the United States Postal Service. -------------------------------------------------------------------------------- For Firstlogic, Inc.: SOURCE: Firstlogic Answer the Phone: Your Identity is on the Line Beverly Hills, CA -- (ArriveNet - May 06, 2005) -- There hasn't been much good news in the battle against identity theft lately, with fraudsters staying one step ahead of the game. But don't panic, our old friend the telephone has come to the rescue. We're all aware of the problem of identity theft, but did you know that your local pizza chain has had a solution for years? You recognize it as the system that prevents little Johnny from having twenty pizzas delivered to your door at midnight: the pizza chain calls you immediately after the order is placed to verify the validity of the order. Because little Johnny is afraid to be caught, he'll think twice about causing this pizza-related havoc. TeleSign's patent-pending verification system has transferred this pizza concept to the high-tech world. It works like this: after filling out a form on a website, the user is prompted to enter his phone number. A robotic system then places a call to that number and speaks aloud a unique three digit code. Once that code is entered into the website, the authentication is complete. This system can be implemented at any point on a website: at registration, purchase, a specific time interval, or at the request of a user. Email verification is the current standard for user authentication, but email may end up filtered, junked, bulked, or trashed. Because of spam, viruses, and phishing, email filtering has become so aggressive that even legitimate emails don't reach the inbox. But a telephone call cannot be stopped, making this the perfect time for the introduction of TeleSign’s solution. The future of ecommerce is threatened by rampant fraud and lack of trust. TeleSign will force anonymous users to expose their faces by revealing their working phone numbers. To try an interactive demo, visit (http://www.telesign.com/demo2/demo.asp) and have your phone ready. For more information about TeleSign’s products and services, visit (http://www.telesign.com/demo2/) or email press2@telesign.com. About TeleSign Corp. TeleSign Corp. seeks to provide simplified solutions for any company conducting business online where trust is essential and where fraud is a concern. TeleSign’s patent-pending Verification System provides a critical layer of security for the e-commerce world and is a proven deterrent against ill-intentioned web users. TeleSign’s Verification System is able to legitimize a web user’s claimed identification at a miniscule cost and with little inconvenience to all parties involved. TeleSign’s Verification System is based upon the premise that ill-intentioned web users hesitate to disclose their working phone numbers. By placing a computer-generated telephone call coupled with a unique security code, we insist that a web user provide a legitimate telephone number or be rooted out. The company’s first product, the TeleSign Verification System, blends the latest internet, security and telephony technologies into a powerful new tool to combat fraud in e-commerce.
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