Business Mailing List Marketing NewsBusiness Mailing List Marketing - Return to Mailing List News Menu Good mailing list is the key to useful direct marketing Jim Kendall •Start by determining what you want your mailing to accomplish. Educate your market? Build referrals? Generate sales? They’re all legitimate reasons for direct mail. •Then align your message with your target audience. •If the goal is to create sales, be certain your pricing is competitive — not necessarily the lowest, but competitive. •Spend the money to make your mailing piece stand out from the junk mail your recipients’ get. Oversized postcards can be good. •And, oh, it sure helps if your recipients are living, breathing people. That’s the list issue. That’s also where my Dad gets involved. Again. Sorry, Radisson Seven Seas Cruises. Dad won’t be taking one of your trips this year. Nice brochure, though. He won’t be using an American Express Rewards Plus Gold Card, either. Or donating “just a nickel” to Memorial Sloan-Kettering Cancer Center. (Thanks for including a nickel in the envelope. How many nickels did you mail?) And Dad won’t be Gathering at The Garlands. My father died in 1982, which makes him a good example of the perils of bad direct mail lists. He started getting mail about four years ago. Last month, he started getting more. Clearly, some companies, or their ad agencies, have purchased extremely out-of-date lists. Just as clearly, you don’t want to make that mistake. There are two ways to avoid the bad-list problem: •Create your own mailing list, an often effective solution for smaller and mid-size businesses, or test a commercial list before you buy. If your market is well defined and a relatively small list will cover it, construct your own mailing list — prospects qualified by the fact that they know you or your business, and customers. Mine those business cards you’ve collected. If the contacts make business sense, buy a member mailing list from trade associations where you’re active and have good visibility; or consider a list of your college classmates. •Sometimes, however, you’ll need the volume and reach that only a commercial list provides. Finding one that is reasonably up to date is a challenge. “Test the list,” recommends Vin Gupta, founder and CEO of Omaha-based InfoUSA Inc. “If you’re selling to homeowners, pick a Zip code; select homeowners by house value; buy 100 names and send your mailing. See how the list performs.” If your mailing carries an address correction request, you’ll have a clue as to the validity of the list. Internet Marketer Joel Christopher Launches Exclusive Marketing Cruise Internationally acclaimed Internet marketer, author, and speaker Joel Christopher is launching a "floating" seminar aboard a Carnival Cruise ship from Oct. 29 to Nov. 3, 2005, for marketers, business owners, entrepreneurs, and all others wanting to network with seven of the top Internet marketing and direct marketing experts in the world. San Antonio, TX (PRWEB) July 14, 2005 -- Internationally acclaimed Internet marketer, author, and speaker Joel Christopher is launching a "floating" seminar aboard a Carnival Cruise ship from Oct. 29 to Nov. 3, 2005, for marketers, business owners, entrepreneurs, and all others wanting to network with seven of the top Internet marketing and direct marketing experts in the world. Joining Christopher on the five-day cruise from Miami to the Grand Cayman Islands are millionaire-marketing authorities Ted Nicholas, Dr. Joe Vitale, Brad Fallon, Tom "Big Al" Schreiter, and Mike Filsaime. "This exclusive cruise," adds Christopher, known as THE Master List Builder for demonstrating the power of a huge opt-in e-mail list, "will enable our participants to have breakfast, lunch and dinner for a whole week with some of the world’s top millionaire marketing gurus. They’ll be able to pick their brains and return home with invaluable marketing tips and secrets that can significantly boost leads, sales, and profits in their own businesses. "Imagine receiving literally thousands of dollars of free consultations from millionaire marketers, while also vacationing aboard the cruise ship Imagination," he observes. Christopher says he will present a step-by-step, foolproof marketing system to assure each attendee’s success. "It’s a revolutionary, connect-the-dots, short-cut profit-building system to unleash the profits hidden in prospect and customer lists – even if a person is starting from scratch," he adds. Attendance is limited and on a first-come, first-served basis. For more information and to book a cabin on Christopher’s marketing cruise, visit www.MarketingCruise.com. Online Advertising Leader AzoogleAds Grew More Than 100 Percent in the First Half of 2005, Dramatically Outpacing the Overall Growth of the Industry NEW YORK--(BUSINESS WIRE)--Aug. 10, 2005-- AzoogleAds Reports Nearly 46 Billion CPA Impressions and 10 Million Unique Transactions, Underscoring Its Position as Leading CPA Advertising Network AzoogleAds (www.AzoogleAds.com), a leader in performance-based online advertising, today announced that during the first two quarters of 2005, the company improved revenue and EBITDA by more than 100 percent as compared to the first half of 2004. In 2004, AzoogleAds' revenues surged to $64 million. In the first half of 2005, the AzoogleAds Network, which has more than 7,000 websites and publishers, generated approximately 46 billion cost-per-action (CPA) impressions. It generated 461 million unique click-throughs and facilitated almost 10 million transactions or sales from January to June 30th. These metrics illustrate that the AzoogleAds Network is one of the industry's largest CPA networks. Much of this growth is attributable to AzoogleAd's fraud-proof model in which the company pays publishers only when verified actions are generated. This model enables AzoogleAds to deliver one of the most cost-effective and risk-free advertising tools available to customers such as eBay.com, Omaha Steaks, Netflix, True.com, Stamps.com, MatchNet, and Ask Jeeves. "Our focus on maximizing revenue and guaranteeing return on investment for both advertisers and publishers has enabled AzoogleAds to grow into one of the industry's largest CPA ad networks," said Joe Speiser, AzoogleAds co-founder. "That volume and reach, coupled with the quality of leads generated and a performance-based model, deliver a return on advertising dollars unmatched by other providers and other advertising vehicles." Specializing in all forms of online media, AzoogleAds offers high-impact direct marketing response and fast return on investment through banner network and site-specific advertising, online promotions, data-capture and co-registration programs, campaign management and advertising measurement. A pioneer in the performance-based advertising industry, recent network metrics illustrate that AzoogleAds has the largest network of quality traffic, with network partners reaching billions of impressions monthly. The online advertising industry continues to grow exponentially, mushrooming to $2.8 billion in first-quarter revenues, according to the Interactive Advertising Bureau. And the rate doesn't seem to show signs of slowing. Forrester Research predicts that online advertising will increase by 23 percent, reaching $14.7 billion in 2005, and growing to $26 billion by 2010. "The rapid growth we've experienced is a good illustration of the industry's trend toward allocating more and more of the ad budget toward new and more measurable forms of advertising that fuel amazing growth," said Alex Zhardanovsky, AzoogleAds co-founder. "The model of the AzoogleAds Network enables us to offer effective solutions for clients and positions us to capitalize on this industry growth and maintain our leadership position." About AzoogleAds AzoogleAds, founded in 2000, is a profitable and rapidly growing online advertising network that delivers customers and generates revenues for its customers. A pioneer in the performance-based advertising industry, AzoogleAds now has the largest network of quality traffic. This highly effective network coupled with proprietary technology and unparalleled industry expertise enables the AzoogleAds team to deliver the most comprehensive and cost-effective strategic online marketing campaigns for advertisers of all sizes and across all industries. For publishers, AzoogleAds provides high-impact campaigns that enable publishers to maximize earnings on their inventory. AzoogleAds customers include eBay.com, Omaha Steaks, Netflix, True.com, Stamps.com, MatchNet, Ask Jeeves and Intermix, among others. The company is privately held and venture backed by TA Associates and the Stripes Group. For more information, please visit AzoogleAds' website at www.AzoogleAds.com.
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