Business Mailing List Marketing NewsBusiness Mailing List Marketing - Return to Mailing List News Menu Business Software Products announces AMS Enterprise A Fresh Solution to Make an Email Marketing Campaign Effective. BSP Comes Up with a New Level of Functionality 05 July 2005 - Business Software Products announces today the release of the newest version of AMS Enterprise, a utility for mail marketing that has gained confidence of a great number of corporate users and SMEs worldwide. This fully-fledged suite for bulk mail processing is a must for any enterprise aimed at making its email campaign effective. The software is developed in compliance with anti-spam regulations. AMS The summary of the program's line of duty is as follows: AMS imports a mailing list from a source database, filters out entries matching exclusion rules, forms a personal message, dispatches it based on the delivery preset and tracks down the recipient's response. AMS enables businesses to manage the delivery of bulk email to large lists of contacts at a reasonable price. Multithreaded architecture and the ability to run several mailings at one time result in amazing speed of performance. Mail Merge templates will help you to make messages more personal by inserting the content of specified mailing list fields or applying rules. The Message Editor, which is integrated with the templates, will help to insert tracking links and opened message counter into the body of the message along with pictures, tables and attachments. The new enhanced version provides the user with the increased flexibility and makes the BSP solution more functional. AMS v.2.52 has become more adaptable to the user's network environment. The built-in SMTP server relieves the user of problems associated with web hosting, such as server inoperability, overload or inability to detect a bad mail address. Conversely, the user can preset any hosting server as an SMTP relay which increases the performance at the cost of sharing control over the process. Input Mail Processor, an integrated module shipped with AMS v.2.52, has acquired a new level of flexibility and now allows both rule-based and interactive configuration of mail processing. This module automates subscription and update of mailing lists and handles the dispatch of conformations and notifications. Dynamic update of lists of newsletter subscribers will make the user's newsletter campaign more efficient. It is also possible to integrate Input Mail Processor with news subscription on the user's Web site. "AMS has undergone a series of improvements, which we made in response to our users requests," says Maxim Terentjev, coordinator of the BSP creative team. "Improved Mail List Manager allows mailing lists to be compared, merged, split, and verified for duplicates. You will find that the performance of the SMTP server is increased, and now it can run several mailings at one time. We also added a new module to run scheduled mailings in the auto mode. The new version gives better statistics of the campaign effect. Real-time number of opened messages and clicked links gives a pretty clear picture of the campaign effect. Like other products under BSP brand, AMS is designed to give users a high degree of functionality for a great price. The new enhanced version has already got a warm welcome from our customers, and there were a number of orders for updates. We continue working on AMS to satisfy customers' needs for the most advanced technologies and services." AMS Enterprise v.2.52 Features at a Glance - It is a standalone suite for email marketing with full control of the mailing in user's hands; Pricing and Availability About Business Software Products Caesars Pocono Resorts Chooses Ballantine for Direct Mail Project (PRWEB) August 3, 2005 -- Caesars Pocono Resorts, a hospitality/entertainment company comprised of three couples-only resorts and one family resort, has chosen The Ballantine Corporation for a recent direct mail project. The first project, a 16-page catalog, was mailed to promote Brookdale-on-the-Lake, their family resort. Ballantine handled the printing and mailing portion of the project. “We’re excited to have been given the opportunity to work with Caesars Pocono Resorts,” says John Coté, Executive Vice President of Ballantine. “They’re a successful organization and we look forward to working on future projects with them.” About The Ballantine Corporation: Ballantine is a full-service direct mail production company providing creative copy and design, print production and mailing services. Established in 1966, they bring a full plate of benefits to their clients including top-notch project support and competitive pricing. For more information, please contact John Coté at (973) 305-1500 x205 or visit http://www.ballantine.com. About Caesars Pocono Resorts: Caesars Pocono Resorts, a hospitality/entertainment company comprised of three couples-only resorts and one family resort, are the Pocono Mountains' leading resorts, featuring unique accommodations and popular all-inclusive packages. All four resorts, which feature over 700 luxurious suites, are part of Starwood Hotels & Resorts, Inc.'s worldwide hospitality brands -- Sheraton, Westin, W, Four Points, St. Regis and The Luxury Collection. For reservations or more information, call 1-800-233-4141 or visit http://www.CaesarsPoconoResorts.com.
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