Business Mailing List Marketing NewsBusiness Mailing List Marketing - Return to Mailing List News Menu TouchStand™ Re-Brands Itself as TouchMedia™ Denver, CO (PRWEB via PR Web Direct) August 4, 2005 -- Synergy Media Group announced today that its TouchStand division has been renamed TouchMedia in advance of soon-to-be-released product line additions and expansion efforts. The decision to re-brand the division as TouchMedia is a strategic one that better communicates the breadth and depth of options offered by their multi-functional technology platform. The TouchStand name will still be used to denote TouchMedia's flagship multimedia kiosk, which leads their rapidly expanding product line in the digital media at retail sector. "As the market for in-store digital technology has evolved and matured we decided that the name TouchStand would be better reserved for our free-standing multimedia kiosk product line," said John Common, Vice President of Sales and Marketing at Synergy Media Group. "Since launching the division in January of 2004, we have developed and integrated a tremendous amount of value in our growing suite of hardware devices, while simultaneously developing the platform and infrastructure that feeds and supports those devices. By re-branding as TouchMedia, we are better positioned to communicate the many options and benefits offered by our technology solutions." TouchMedia currently offers the industry-leading platform for retailers to harness the power of digital media inside their stores. With a comprehensive suite of hardware, software and content applications that can be easily configured to meet the needs of any retail environment, all TouchMedia deployments support a broad and expanding set of features that deliver multiple streams of return on investment. Unlike single-purpose preview-only or CD-burning systems, consumers interact with a growing suite of multimedia devices inside retail locations via an engaging and intuitive user interface which allows them to browse, search, scan, preview, download and purchase hundreds of thousands of entertainment products. "We believe that the winning solution in the digital-at-retail product space has to provide value and service to all of the key players in the entertainment value chain including retailers, consumers, advertisers and rightsholders of physical and digital media products," said Michael Fitts, President and CEO of Synergy Media Group. "As a comprehensive digital media platform, TouchMedia makes it easy for these key players to reap the benefits of digital media inside retail locations whether it's a consumer easily finding and purchasing what they want, a retailer increasing their sales, an advertiser reaching their target demographic in a compelling way, or a rightsholder accessing new channels of distribution." TouchMedia technology is actively being used in more than 125 retail locations across the United States including Tower Records, Altitunes, Bull Moose Music, Independent Records and Video, Twist and Shout, Waterloo Records, Value Music, Zia Record Exchange and many others. TouchMedia currently offers the largest music and movie preview catalog available to brick-n-mortar retailers today along with a long list of value-added features such as consumer usage reporting, email/mailing list acquisition and management, multiple featured title screens, special digital promotions, retailer branding, interactive advertising and digital co-op marketing programs. To learn more about TouchMedia, visit www.TouchMedia.com. About Synergy Media Group (SMG) Media Contact: Online Advertising Leader AzoogleAds Grew More Than 100 Percent in the First Half of 2005, Dramatically Outpacing the Overall Growth of the Industry NEW YORK--(BUSINESS WIRE)--Aug. 10, 2005-- AzoogleAds Reports Nearly 46 Billion CPA Impressions and 10 Million Unique Transactions, Underscoring Its Position as Leading CPA Advertising Network AzoogleAds (www.AzoogleAds.com), a leader in performance-based online advertising, today announced that during the first two quarters of 2005, the company improved revenue and EBITDA by more than 100 percent as compared to the first half of 2004. In 2004, AzoogleAds' revenues surged to $64 million. In the first half of 2005, the AzoogleAds Network, which has more than 7,000 websites and publishers, generated approximately 46 billion cost-per-action (CPA) impressions. It generated 461 million unique click-throughs and facilitated almost 10 million transactions or sales from January to June 30th. These metrics illustrate that the AzoogleAds Network is one of the industry's largest CPA networks. Much of this growth is attributable to AzoogleAd's fraud-proof model in which the company pays publishers only when verified actions are generated. This model enables AzoogleAds to deliver one of the most cost-effective and risk-free advertising tools available to customers such as eBay.com, Omaha Steaks, Netflix, True.com, Stamps.com, MatchNet, and Ask Jeeves. "Our focus on maximizing revenue and guaranteeing return on investment for both advertisers and publishers has enabled AzoogleAds to grow into one of the industry's largest CPA ad networks," said Joe Speiser, AzoogleAds co-founder. "That volume and reach, coupled with the quality of leads generated and a performance-based model, deliver a return on advertising dollars unmatched by other providers and other advertising vehicles." Specializing in all forms of online media, AzoogleAds offers high-impact direct marketing response and fast return on investment through banner network and site-specific advertising, online promotions, data-capture and co-registration programs, campaign management and advertising measurement. A pioneer in the performance-based advertising industry, recent network metrics illustrate that AzoogleAds has the largest network of quality traffic, with network partners reaching billions of impressions monthly. The online advertising industry continues to grow exponentially, mushrooming to $2.8 billion in first-quarter revenues, according to the Interactive Advertising Bureau. And the rate doesn't seem to show signs of slowing. Forrester Research predicts that online advertising will increase by 23 percent, reaching $14.7 billion in 2005, and growing to $26 billion by 2010. "The rapid growth we've experienced is a good illustration of the industry's trend toward allocating more and more of the ad budget toward new and more measurable forms of advertising that fuel amazing growth," said Alex Zhardanovsky, AzoogleAds co-founder. "The model of the AzoogleAds Network enables us to offer effective solutions for clients and positions us to capitalize on this industry growth and maintain our leadership position." About AzoogleAds AzoogleAds, founded in 2000, is a profitable and rapidly growing online advertising network that delivers customers and generates revenues for its customers. A pioneer in the performance-based advertising industry, AzoogleAds now has the largest network of quality traffic. This highly effective network coupled with proprietary technology and unparalleled industry expertise enables the AzoogleAds team to deliver the most comprehensive and cost-effective strategic online marketing campaigns for advertisers of all sizes and across all industries. For publishers, AzoogleAds provides high-impact campaigns that enable publishers to maximize earnings on their inventory. AzoogleAds customers include eBay.com, Omaha Steaks, Netflix, True.com, Stamps.com, MatchNet, Ask Jeeves and Intermix, among others. The company is privately held and venture backed by TA Associates and the Stripes Group. For more information, please visit AzoogleAds' website at www.AzoogleAds.com.
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